4 Important Tips Of Branding

The original mad man and ad Guru who launched Fevicol, Dove and American Express 50 years ago says it in a nutshell about branding in simplest words-

“It isn’t the whiskey they choose, it’s the image.” 

 ― David Ogilvy

Well, the norm that is still reigning supreme in the digital age.

The branding and brand image promotion starts from logo and reaches to 

digital media.

Tip1: Create a brand identity. 

Logo design speaks for brand identity, benefits and image-which is further transferred in  its brand positioning line, color scheme and promotion in media.

Tip2: Build the brand image objectively 

To build the brand image in totality, a certain benefit  is projected as a differentiation. One has to consider its positioning viz-a-viz its price, target buyer and the market. Dettol is antiseptic, Dove has moisturizer, Volvo boasts of safety. Although all products in the same genre have similar benefits.

Tip3: Include digital media in your brand promotion plan.

Create website, social media presence on FB, INSTAGRAM. 

Also, make communication with the prospects through mailers. This way you will have the brand presence on the internet.

Tip3: Maintain continuity

The most important thing in branding is continuity. Remember ‘fair & lovely’ cream- the entire advertising from packaging to poster to FB page to tvc’s – everything is in Pink color. So make sure you achieve it in digital media for faster recall.

Tip4: SEO is equally important for brand promotion

Your brand may be good, the website may be effective. Yet the SEO – Search Engine Optimization-is needed in optimizing your site. There are branding agencies, graphic design agencies and web design agencies who do this work -

to make your site visible and reach out to your buyer.

This way you increase the probability of your audience knowing about you. The search on the topic relates to your brand brings your site in the top 10 searches instantly.

If your brand promotion is done well, people will start searching for your brand as well. It’ll be far easier to rank for your brand than for a lot of other search terms.

Bright Pixel is the unique, creative web design agency in Pune that specializes in Branding, It has successfully developed for several client's Corporate identity design/logos, web design, SEO and digital promotion in social media.

10 Ways To Grow Your Business With Facebook

10 Ways To Grow Your Business With Facebook

Every day, Facebook helps hundreds of thousands of small businesses around the world to achieve their goals. Here are ten ways you can grow your business with Social Media Marketing, starting today.

1. Start the conversation

Firstly it should be consistently done by using the findings of the analysis of the brand brief. The initial phase can be one full year. Start the conversation and find out. Not only is engagement proven to make customers more likely to buy, it also helps brands build up a loyal community, keeping you in touch with what people think, want and buy

2. Motivate people

Want people to follow your Page or buy your product? Give them a good reason to take action. Competitions and offers can help businesses reach wider audiences and gain new customers—often within a short period of time.

3. Make your customers part of your story

Happy customers are your ultimate business asset. By encouraging customers to share their feedback on your products and services, not only do you deepen engagement and build trust, you’ll also have the opportunity to reach wider audiences.

4. Make customer service your thing

Great service sets businesses apart from the crowd and keeps customers loyal. Pages messaging is a quick and easy way to answer queries and stay in touch with customers. Visit your Page admin to set your query response time, which lets Page visitors know how quickly you typically answer queries.

5. Give video a try

With around 8 billion video views on Facebook daily, it’s clear that video is winning in the engagement stakes. Don’t be put off by big brands’ high budget productions, though; home-grown video can work just as well.

6. Use Insights to understand what works

Available to every Page is a whole treasure trove of valuable information, in the form of Insights. Here you can find out who’s looking at your Page, when and how. You can also see which types of content they engage with most, so that you can figure out what’s working best. Insights are also handy when you’re using Facebook Ads, because they can help you decide on relevant target audiences and match up Ad copy and creative according to what interests those audiences most.

7. Promote relevant content with target audiences

The second type is adding a creativity by covering the point of interest of the consumer- establishing a channel of communication between the brand and the viewer.

8. Find new audiences

A loyal following is a great starting point for growth. You can find and reach new audiences who are exactly like the kinds of people who are already your customers.  This makes advertising on Facebook less of a guessing game—and way more cost effective than traditional channels.

9. Turn fans into customers

Thanks to new Ad options and formats, it’s now even easier than ever to turn Page fans and website visitors into customers. Many small businesses have found success with Carousel Ads that allow a selection of products to be shown at once. For more inspiration and tips to get Facebook working for your business.

SSL – A must for your Website and Domain!

Today’s world is a world of danger at many instances and places, Internet is even more so, hence having a good security system becomes very essential. Due to various factors on the internet and its vast stretch it becomes very vital to protect your domain from the threats it is prone to.

SSL certificate is very useful in protecting your domain from most of the potential threats around. SSL (Secure Sockets Layer) certificate is a digital certificate which creates a bridge between the website and its visitors and helps secure the information passed between the website and the audience’s browser, for eg, the email addresses or the credit card numbers, the phone numbers and so on. Even if you don’t have an ecommerce website having a SSL certificate for your domain adds to your website’s credibility.

Following are the reasons why an SSL certificate is a must

1. Prevents Information Breach

When particular information is sent from one party to the other it goes through various parties and the chances of this information being stolen at these mid parties is really high if SSL is not applied. SSL encrypts the data in such a way that only intended party can understand it and thus it helps in securing and protecting your data.

2. Authentication of the Identity

SSL certificate authenticates the identity of your website. Verifying the identity is of utmost importance when we bring about the aspect of web security. Once your website is authenticated through SSL certificate the integrity of your website is verified and established.

3. User Trust

Users will definitely trust an authenticated and a verified website. Now-a-days users do take care of the security of their data and hence they trust a site which is SSL certified. This ensures more traffic on your website and definitely more sales.

4. Better Ranking

When SSL is applied the speed is improved. Due to the improved speed and the verified nature of your website the visitors trust your website and visit it regularly which increases your SEO ranking. Who doesn’t want to be in the first page of Google?!

Investing in an SSL certificate is always a smart decision it not only builds trust amongst your visitors but also has a potential to generate leads. At Bright Pixel, being one of the best SEO company in Pune and a Website Design Company in Pune, we take care of this aspect. Visit our website to know more about our great SEO services in Pune and how we work it out being one of the best Website development company in Pune.