Key Features Every E-Commerce Website Should Have

 

E-Commerce is the exchange of products or services online without any geographic hurdle to buying. Basically, if you sell anything directly via your website then you possess an E-Commerce website. In order to run an online business, an eCommerce website is utmost essential. Still, it is of equal importance to incorporate all the significant features in the website to ensure success. A fair enough E-Commerce website will provide all the means to the buyer and the trader to facilitate them in getting involved into a fruitful transaction.

There are certain elements every ecommerce site should possess to remain relevant and competitive.  Here is a list of top 10 features every E-Commerce  website should have:

 

1.    Shopping Cart

 

 

This is a vital feature of every E-Commerce store. The cart is where your end customers store their stuff to continue with the checkout procedure. A flexible cart allows user to checkout comfortably.

 

2.    Payment Gateway Incorporations

 

A decent E-Commerce  website offers you an alternative of incorporating several payment gateways by not restricting your options to a selected few. Bright Pixel, Website Design Agency In Pune, builds sites with pre-approved payment gateways that you can easily integrate with your online store.

 

3.    Order management

 

A complete order management panel shortens the task of the trader by providing means of getting thorough information pertaining to cancellation by buyers, refunds, Cash On Delivery, verification of order, status of exchange order much more.

     4. Security

 

This feature ensures that no critical information for instance credit card details gets saved and the checkout is processed via a safe and secure payment gateway. The passwords must be hashed and not stored in a readable form.

    5. Scalable Infrastructure

 

The host infrastructure should be able to scale up with increase in traffic. A higher inactivity leads to fall in transaction rates and results in monetary loss. The site should provide excellent uptime, assuring that the website is readily available everywhere and at any time. At Bright pixel, Website Development Company In Pune, we help in constructing websites that are scalable.

 

     6. Mobile Friendly

Great E-Commerce websites usually offer outstanding mobile compatibility. According to an estimate 80% of all online adults possess a smartphone. Mobile visits, in quite a many case now, outrank desktop use. Your E-Commerce site needs to be designed and built for all devices, not just a personal computer or laptops.

      7. Reports

 

The reports should be accessible which contain in detail information about the orders, customer database, and product reports in terms of catalogue. It is highly useful for analyzing the growth of the business. The websites should preferably be pre-integrated with marketing tools and analytics to enhance the Brand Marketing and read reports about the performance of the store.

    8. Integration of Logistics

 

Integrating logistics services permits not only seamless shipping but also assures that the merchant and the buyer get real time courier informs along with order tracking capability. This lets the user to manage shipments from the same panel rather than approaching the courier partners distinctly.

    9. FAQs

 

Having common queries swiftly and easily answered will refrain buyers from cancelling a purchase due to lack of proper framed returns policy or your delivery timescales. That is why you must get an FAQ section.

 

 

   10. Product Pages

 

Each product should mandatorily have its separate page that provides details about the product and has other significant information such as variations, price, dimensions, delivery timescales, pictures, reviews and social share buttons. 

An E-Commerce site needs not merely be pleasing to the eye but must offer a stress-free shopping experience too. By developing an online store with Bright Pixel, Website Design Company In Pune, it is easy to navigate along with a seamless checkout process on any device and you will retain your customers and expand your business by acquiring new ones.

4 Important Tips Of Branding

The original mad man and ad Guru who launched Fevicol, Dove and American Express 50 years ago says it in a nutshell about branding in simplest words-

“It isn’t the whiskey they choose, it’s the image.” 

 ― David Ogilvy

Well, the norm that is still reigning supreme in the digital age.

The branding and brand image promotion starts from logo and reaches to 

digital media.

Tip1: Create a brand identity. 

Logo design speaks for brand identity, benefits and image-which is further transferred in  its brand positioning line, color scheme and promotion in media.

Tip2: Build the brand image objectively 

To build the brand image in totality, a certain benefit  is projected as a differentiation. One has to consider its positioning viz-a-viz its price, target buyer and the market. Dettol is antiseptic, Dove has moisturizer, Volvo boasts of safety. Although all products in the same genre have similar benefits.

Tip3: Include digital media in your brand promotion plan.

Create website, social media presence on FB, INSTAGRAM. 

Also, make communication with the prospects through mailers. This way you will have the brand presence on the internet.

Tip3: Maintain continuity

The most important thing in branding is continuity. Remember ‘fair & lovely’ cream- the entire advertising from packaging to poster to FB page to tvc’s – everything is in Pink color. So make sure you achieve it in digital media for faster recall.

Tip4: SEO is equally important for brand promotion

Your brand may be good, the website may be effective. Yet the SEO – Search Engine Optimization-is needed in optimizing your site. There are branding agencies, graphic design agencies and web design agencies who do this work -

to make your site visible and reach out to your buyer.

This way you increase the probability of your audience knowing about you. The search on the topic relates to your brand brings your site in the top 10 searches instantly.

If your brand promotion is done well, people will start searching for your brand as well. It’ll be far easier to rank for your brand than for a lot of other search terms.

Bright Pixel is the unique, creative web design agency in Pune that specializes in Branding, It has successfully developed for several client's Corporate identity design/logos, web design, SEO and digital promotion in social media.

How Important is a Logo To Your Brand

1. Grab Viewers Attention

Attention span are short these days – especially consumers.

As things stand, companies have about 2 seconds to convince customers that their products are worth any consideration.

A logo can quickly ‘grab viewers’ attention and communicate a company’s core value in an interesting way. That short attention span  you know, the one that causes consumer to judge your business by its appearance – can work to your advantages, if you have a solid logo to speak for your company.  

2. Makes a Strong Impression

 A logo is a company’s first Impression to consumers. If designed well, it can offence the interest of the public and invite them to learn more about the company; if not, you’ve just alienated a potential customer base and basically tanked your business.

 Your logo introduces your company as an authority in a professional space from the get-go.

3. Your Brand Identity

Successful branding is about telling a story that influence customers’ emotions – plain and simple.  

And, while it’s true that logo design is only a part of a company brand, it serve as the foundation for the entire narrative on which the brand is built.

Colors, tones, fonts – all this is determined by the story you’re trying to tell, and your logo sets the stage for this story.

These elements will later translate from your logo onto all of your branding materials – letterheads, business cards, landing pages, you name it – creating a concrete, marketable brand identity.  

4. Visual = Memorable

Logos are a point of identification.The symbol that customers used to recognize your brand. Ideally, you want people to instantly connect the sight of your logo with the memory of what your company does–and, more importantly, how it makes them feel.

Because a good logo is a visual, aesthetically pleasing, it triggers positive recall about your brand that the name of your company alone might not.

And, if we’re being honest, some of your audience will probably forget the name of your business, but they’ll immediately associate your logo with their memories of your brand.

 

5. Separates You From Competition

Dare to be different with your logo’s, because your company logo tells consumers why your business is unique. Sure, maybe there are 50 other coffee shops in your city, but yours is the one that’s committee to sustainability, and your green, earthy logo drives that message home.

A well-designed company logo can communicate everything from the company’s background to their mission through the right icon or proper font.

Your logo is the forum to both convey your values and show consumer why you’re not like your competitors – you’re better.

 

6. Fosters Brand Loyalty

As your brand grows, your logo will become familiar to consumers, and this familiarity creates the perception that you’re trustworthy and accessible.

Once they like you, your customers will seek u out again and again–and your logo is the thing they’ll look for first.

7. Your Audience Expects It

Your logo is the first thing that audience will look for when they see any communications from your brand. It should be front and center of your marketing materials such as business cards, flyers, advertisements, etc.

If you don’t have a logo (and one that stands out), then you are missing an opportunity to make your business stick in the minds of your audience.

So there you go! As you can see, you need a logo – it’s a vital part of building a successful brand.

To meet this need, Brands has created a feature-rich design suite devoted to building your logo and brand. 

Our BrightPixel Team can help you create a unique and effective Logo to represent your company’s best qualities.