Creating a Great Customer Experience on your Website

 

In the ever-evolving age of e-commerce, almost all markets are saturated with competition, so it’s no surprise that consumers are expecting top-of-the-line services and experiences. Accordingly, businesses must keep up with these constantly changing demands to remain competitive and drive ahead. So, how do you do that? Well, the answer is an online presence, and your website is the headquarters of your company’s online presence.

When it comes to a website, every element of the website needs to serve a purpose. From usability to visuals and from navigation to content, every single element is important to the customer experience, and this, in turn, has a large impact on the brand’s ability to uphold customers and engage new ones. In the end, customer satisfaction is more crucial than ever before, and it has the potential to make or break your business.

Let’s explore a few ways you can level up the customer experience on your company website to foster customer retention and loyalty, and also garner brand advocates for your business.

How important is customer experience?

As a website manager, your aim should be to meet customers’ requirements. Developing a website is no easy task, but it can transform the customer experience.

Supposing a customer visits your website merely to see a buffering sign or a delay on a mobile device. This wouldn’t make up for a good experience, would it?

Customers who have enjoyable experiences surfing through your website are more likely to appreciate your brand and consider buying whatever offerings you have, so building your brand’s reputation becomes easier.

Integrating CX processes into your site will allow you to service customers on various fronts, including social media platforms, messaging apps, email, etc.

Additionally, with CX, collecting relevant customer feedback becomes easier, which in turn can further help you refine your CX processes and bring improvement to your brand based on this feedback.

As you can understand, CX is just as important as the products or services you offer. If you can ensure your customers are the focal point of your website design strategy, creating unique experiences for your customers becomes effortless. Here is a list of a few factors to consider when designing the best CX for your website:

1) Use a personalized tone in your website content

The best way to implement CX for your site is to adopt a casual or more personalized tone to deliver your messages in a way that strikes the right chord with your audience. The language you use in writing should be consistent to make it familiar and must help to build trust with customers. For instance, your landing page, product pages, and blog posts must come across as friendly and inviting and not too professional or robotic.

2) Count on social proof

You have a stellar website. Your products are good. Your packaging looks great. But besides all this, new customers today are looking for one more thing before spending money on you: – what other people are saying about your product. This is where social proof comes into the game. Product reviews, testimonials, and customer interviews help allure customers to make a purchase. Social proof also adds a lot of credibility and trust to your product, not to mention the boost your customer experience will receive

3) Master customer support

There is nothing more depressing than hunting for a way to connect to an online customer support team and coming up short. So, make it as easy as possible for customers to contact you through the channel that makes the most sense for them. You can add a “Contact Us” or “Support” link to the top navigation bar, or also integrate pop-ups that allow single-click access to a customer support page, so customers can get support even more quickly as and when required.

4) Fine-tune your purchase process

One of the major aspects of purposeful customer experience implementation is to ensure that people can buy your products without a hitch. Whether you rely on one-time purchases or recurring subscriptions, make sure that your checkout process is hassle-free. All you have to do is provide them with the required resources, make the process as intuitive and simple as possible, and just get out of their way. Don’t waste customer’s time by asking for additional information, multiple checks, and confirmations before letting them buy the products.

5) Iterate your website design periodically

To execute this phase successfully, ascertain that the customer support department is regularly collecting and analyzing customer reviews and feedback. According to the data you are getting, you must make the essential changes to your website design to improve the customer experience.

Well, adopting these practices that improve the CX will undoubtedly boost your business’s return on investment (ROI). If you want to enhance CX on your website, Bright Pixel is the place for you. We are a Top Web Design Company in Pune. We make sure wherever your customers find you, they get the best representation of your brand.

Facebook Ads vs. Google Ads Which One Works Best?

Advertising is the best strategy for marketing. Ads reflect an enhanced mirror image of your brand to the world to attract customers. Industrialization is rapidly growing and business entities must be adopting digital platforms to urge the market to accomplish the entrepreneur’s success. For this, almost every organization is taking great efforts to create their product brand. The best solution is to go for Facebook and Google Ads. These social media platforms have revolutionizing capabilities that may turn the faith of a business. Every year digitization is crossing its set marks and becoming the new trend. We all know that Facebook is a social media platform and Google is a search engine. Bright Pixel, a Social Media Marketing Company in Pune knows the importance of these social media platforms and helps you increase business by engrossing in minute details of marketing. Knowledge about Facebook Ads?

More than 2 billion people use Facebook each month. Your product can be reachable to all ages people and a vast population. Facebook Ads are self-created Ads to promote as their scope and reach are wide. Facebook through its self-serve tools allows the users to target audiences. It provides them with analytical reports that track the performance of every Ad. Facebook is accessed by people throughout the day for personal reasons. Hence images, videos, and generic content keep people engaged and such content advertising can help reach the masses. Facebook knows people’s social behavior and personal interests which can convert the lead to business. There are some paid advertisements also which promote your product beyond conditions. Benefits of Facebook Ads? User friendly and reliable. Facebook Ads offer Robust Analytics Clicks and conversations can be obtained at a low cost. New leads achievable with remarketing option. Micro-target accessible as business needs social media. Knowledge about Google Ads

Google is like a universal language understood by everyone and absorbed to answer every question. It is an online advertising platform. Advertisers bid to display their Ads, products, services, images, and videos for online marketing. Ads uploaded by you can be visible on google search as well as google display networks like different apps. Google uses Pay-Per-Click (PPC) pricing model for advertising. One needs an honest budget to choose Google Ads as the cost per click is high. Benefits of google ads for business Google display network which includes third-party websites enhances the reach of your product. Remarketing and banner Ads display Adsense can help highlight your ads in the selected areas of a website. SEO and keywords increase the visibility options for your product A higher quality score and the bid amount can place your product Ads in the maximum range of Google ads. Maximum exposure with low cost. Facebook ads vs Google Ads: Which one is better for Advertising? The key factor about online marketing is how products are shown to consumers. Facebook mainly displays ads to the user according to their interest while Google focuses on displaying ads based on searching for a product specifically. Small businesses intend to find the difference between these two platforms to invest with small budgets. So, Bright Pixel as the Social Media Agency in Pune has taken this task to clarify this point and guide our investors. Facebook emphasizes brand advertising while Google is more focused on bringing business or lead conversion. Google Ads that are paid one help users to target the audiences based on the keyword search. Text-based search can help customers find the required product and reach the target audience. Facebook has a very low per lead cost and maximum reach as social engagement is vast. While Google’s Per lead cost is higher as the lead conversion rate is maximum to grow your business. The Business to Customer reach is maximum on Facebook and Business to Business reach is countless on Google. Lead generations are equally achievable on both platforms. But B-to-C lead generation is better on Facebook as it works on the posting of Image and Video Ads. B-to-B lead generation is maximum on google as keyword search or Text-based search is a prominent player. The conversion ratio for B-C lead generation can be up to 15-20% on Facebook while B-B lead generation on Google can be up to 40%. Facebook collects huge data like the topics in which you show interest in the newsfeed, pages you like, location, vacation, and birthdays. These emotional displays on Facebook are a lottery for Advertising your product. Google ad supports search network campaigns which include text formatted advertisements of products that user searches on Google. And the second is display network campaign which has differently formatted ads with images that appears on websites or applications. Both the platforms demand proper Knowledge of your target consumers, and your budget while investing in traffic generation towards your website. Content plays a key role in Advertising. Both the platforms are equally important but proper strategic content can expose your business to maximum people. Bright Pixel as a creative ad agency is well-versed in balancing content and believes in developing strategic Adsforproposed customers. We know both platforms and utilizes them to create lead generation. Fb and Google ads will hike your profits and increase sales to unbelievable rates. The majority of the public are internet users and both the platforms have proven perfect marketing and advertising performers. Which one should select is up to your business evaluations and situation. Bright Pixel is the best SEO Expert in Pune, knows how to unlock a massive amount of SEO traffic to your brand website. The content and graphics provided by us attract maximum likes and shares publicizing your business on both Facebook and Google

Grow Your Small Business with Retargeting

Imagine this scene: You visit a shopping site to find the perfect pair of shoes for your morning walk. You chose one and place them in your cart, but as you’re about to place the order, you receive an urgent call that provokes you to leave the site before you can finish the purchase. In the material world, that is where the story sadly ends. Your pair of perfect shoes sit in your abandoned shopping cart, and you probably fail to recall about them.

But, how would be the situation if the store had a means to keep track of you and the shoes you nearly purchased? How would it be if, a few days later, you see an advertisement on an email flyer offering those perfect shoes and present you a 15% discount? Would you purchase them?  You’d be more probable to remember how perfect the shoes were and finally go back and buy them. Basically, this is how retargeted ads work.

What is Retargeting? Simply put, retargeting is the process of converting window-shoppers into buyers. It is a marketing strategy that allows you to target users who visited your website for the first time and left without converting.

As per a research, only 2% of users that visit your website initially for the first time will convert or follow through with your call to action. With this approach, yet, you can try re-engaging the remaining 98% by screening them appropriate ads meeting their interest to get them to come back to your site and make a purchase.

There is a constant evolvement in the digital advertising space. Along with this evolution arrives the need for segmentation. Delivery of a convincing message to your site visitors who are not converted is a valuable method for growing sales and to capitalize on your digital Return on Investment. The necessity to be shrewd with the messaging, and continue your focus on the long term, is further vital than ever.

Irrespective of how memorable or interesting your business might be, majority of people who visit your site or are going to leave short of signing up, buying, or contacting you. Retargeting ads keeps your brand in the memory of visitors after they leave, giving you a second, third, or even fourth chance to fetch them back and convert. Retargeting can be unbelievably effective for businesses that invest the time and effort to manage and optimize their ad campaigns.

Why Retargeting is must to bloom your small business? Retargeting, is a commanding way to reach your customers with exactly the right message at exactly the right point in their customer journey. Retargeting is an honestly upfront, cookie-based practice. Each time a new visitor visits your site, the code known as a pixel drops an unspecified browser cookie. Further, when your visitors browse the web, the cookie will allow your retargeting provider know when to display your ads, confirming that your content is visible only to people who have formerly visited your site.

At Bright Pixel, a leading digital marketing agency in Pune, you can meet your retargeting advertising needs. You can let your business grow manifold by advertising via our online marketing company in Pune. The two main goals for retargeting campaigns are typically awareness or conversion and these goals are met by Bright Pixel, social media agency in Pune.

4 Important Tips Of Branding

The original mad man and ad Guru who launched Fevicol, Dove and American Express 50 years ago says it in a nutshell about branding in simplest words-

“It isn’t the whiskey they choose, it’s the image.” 

 ― David Ogilvy

Well, the norm that is still reigning supreme in the digital age.

The branding and brand image promotion starts from logo and reaches to 

digital media.

Tip1: Create a brand identity. 

Logo design speaks for brand identity, benefits and image-which is further transferred in  its brand positioning line, color scheme and promotion in media.

Tip2: Build the brand image objectively 

To build the brand image in totality, a certain benefit  is projected as a differentiation. One has to consider its positioning viz-a-viz its price, target buyer and the market. Dettol is antiseptic, Dove has moisturizer, Volvo boasts of safety. Although all products in the same genre have similar benefits.

Tip3: Include digital media in your brand promotion plan.

Create website, social media presence on FB, INSTAGRAM. 

Also, make communication with the prospects through mailers. This way you will have the brand presence on the internet.

Tip3: Maintain continuity

The most important thing in branding is continuity. Remember ‘fair & lovely’ cream- the entire advertising from packaging to poster to FB page to tvc’s – everything is in Pink color. So make sure you achieve it in digital media for faster recall.

Tip4: SEO is equally important for brand promotion

Your brand may be good, the website may be effective. Yet the SEO – Search Engine Optimization-is needed in optimizing your site. There are branding agencies, graphic design agencies and web design agencies who do this work -

to make your site visible and reach out to your buyer.

This way you increase the probability of your audience knowing about you. The search on the topic relates to your brand brings your site in the top 10 searches instantly.

If your brand promotion is done well, people will start searching for your brand as well. It’ll be far easier to rank for your brand than for a lot of other search terms.

Bright Pixel is the unique, creative web design agency in Pune that specializes in Branding, It has successfully developed for several client's Corporate identity design/logos, web design, SEO and digital promotion in social media.

Be a Smart Pinner on Pinterest Make Smarter Profits

1. Make your product a hero- offer the product promise-

Don’t beat around the bush in visuals and content- talk straight about your company and product is the hero.

2. Be different, yet relevant- that’s creative-

Make the entire presentation a breath of fresh air, different from the predictable, expected.

3. More visuals, apt content- One picture is worth a thousand words and more attracting, effective that to tell in text. However, the text is important to take the visual ahead. 

4. know of the PIN APPEAL- The pin has to appeal psychologically, neuro-linguistically to the viewer’s senses- further telling the benefit of the product.

5. Let the content tell a story- Storytelling is heard, read by anyone in the age of 6 to 60- and the message is driven home- no matter what is the product.

6.Pin at a regular frequency- Don’t keep the pin unchanged for a longer time. Change it, let the viewer get addicted to looking forward to the new pin.

7. Plan the whole year’s pins- View the year in advance with the product marketing objectives. Keep the seasonality of the product in mind, specific offer days like valentine’s day, a new year, Xmas, anniversary day, e.g. Amazon anniversary sale- and devise pins accordingly.

8. Make value addition offers financial every quarter- Every company looks at growth as per the financial year, The fin. Year is in 4 quarters. Each quarter preview the possibilities of increasing the sales and devise offers accordingly they can be on multiple or single purchases, a sale for a span, or connecting to a specific event.

9. Devise a strategy to attract eyeballs- The strategy is to attract- create desire- tell benefit, evoke action. Every pin should have the power to stop, pull and make the viewer go for the product – or recall.

10. Don’t forget PIN SEO- Optimisation is needed for pins also like any other digital vehicle- hence key words are center stage for every pin.

11. Simplify- simplify- simplify- The entire pin has to tell the story in one go - do not puzzle the viewer, make it lucid yet intriguing.

12. Filter your audience and target in the pin- There is no point in making a generalized pin that attracts all- what’s the use if it is not relevant to 80% of the viewers who don’t need it- e.g. an aftershave lotion is needed by adult males- why attract women, children who are not buyers. Let the pin in the first go to reach the guys who want it- and tell them the benefit.

13. Pl makes it a pleasant experience- Let them not be serious and gloomy like some art films or festival films. Here we are selling dreams- a make-believe world. Pins are like TVCS or FM ads – they don’t have to depress you- after all, it is the new-age form of advertising- it has to raise your aspirations for a better, happier life. 

14. Finally make it easy to shop- After you have won the heart of the viewer, he/she may want to buy the product. Make the link to purchase easy to reach.

Bright Pixel, a unique Pune based web and digital Design and Development Company in Pune, has a research based model that offers pins with a specific penetration and impact on the corresponding Target Group. The firm not only follows the above pointers to create effective pins but more that are in its media magic bag. To know more on this and other avenues of winning the buyer’s heart in the digital , internet world , do visit our blog section, on our website.

Happy, profitable pinning!

5 Powerful LinkedIn Marketing Tips

LinkedIn has definitely come a long way from its release in the year 2003. In just over two decades LinkedIn has spanned into a massive global social platform with many users. In its early days, LinkedIn was all about jobs and resumes but in today’s era, this platform has managed to walk beyond the shell of just jobs and resumes.

People share their views and opinions on various aspects on LinkedIn. They write and share microblogs, pictures, vital excerpts and much more. LinkedIn has morphed into a global business growth platform as it provides a tremendous opportunity for all kinds of ventures be it small businesses or big.

Just like Facebook Marketing, LinkedIn has also welcomed the world of advertising and now you can even generate leads by running paid ad campaigns on LinkedIn, all for a streamlined audience. The plus point here is, LinkedIn marketing is highly powerful and efficient.

Here are few powerful LinkedIn marketing tips that will surely help your business soar.

1.       Create a Good Company Page

A well-equipped company page makes things easier for a brand. Your company page is one of your best assets to reach out to the right people in the LinkedIn world. Make sure you add all the valuable details of your company on the page to build a trust level amongst your audience. Be it the logo, the company size, the category, the posts or your website URL, all of it helps to generate traffic and build trust.

2.       Indulge in Some Good Content

You must have heard it and read it a thousand times, ‘Content is the King!’, well that’s because it is and there are no two ways about it. The more you write and put it out there, the more you succeed in creating a strong position for you and your brand in the digital world. Try and provide value by adding some weight to the content, make it more relevant to the topic you are focusing on. Good content helps in retaining and engaging your audience.

3.       Connect to Individuals

LinkedIn helps you search people who would be relevant and would be a great help to your venture or business in an extremely efficient manner. It is all about building a network at the end of the day. So, make sure you search for relevant people and make a connection by initiating talks.

4.       Promote your Page and Posts

Just creating a credible page is not enough, promotions play an important role. Make sure you boost the content on your page and also make sure you optimize your LinkedIn page. You could add the ‘Follow’ button of your page on your email signature, blogs and website for more exposure.
You could run great ad campaigns on LinkedIn and hit the exact target audience as everything on this platform is very streamlined.

5.       Use Hashtags, Image and Videos

Hashtags are a powerful tool on every social media platform and LinkedIn is no different. Using hashtags is a great way to be discovered by your target audience.

Visual content has a great appeal and attracts a larger crowd. Trying to give out your message using images and videos on your company page or your personal profile will definitely gather a lot of traction.

These were some of the simple yet powerful LinkedIn Marketing tips. We at Bright Pixel being one of the Best Digital Marketing company in Pune and also one of the efficient social media marketing company in Pune make sure that the marketing is done right by leveraging the social media platforms for the benefit of the brand. We also are one of the great SEO company in Pune.

Visit our website to know all about us.