Dive into Graphic Design with Bright Pixel, Pune

 

Welcome to the vibrant world of graphic design, where creativity knows no bounds and innovation takes canter stage. In the bustling city of Pune, Bright Pixel is not just a designing agency, it’s a hub of artistic brilliance and digital wizardry. Join us on a fascinating journey as we unravel the secrets of graphic design, exploring the dynamic landscape that Bright Pixel has been shaping in the heart of Pune.

The Canvas of Creativity
Graphic design is not just about creating visually appealing images, it’s about telling a compelling story through visuals. At Bright Pixel, every pixel on the canvas is meticulously placed to evoke emotions, convey messages, and leave a lasting impact. Whether it’s crafting a captivating logo, designing an eye-catching website, or conceptualizing a compelling social media campaign, our artists breathe life into ideas.

Bright Pixel’s Expertise
We as a pioneer in the realm of digital marketing, seamlessly integrate the physical and digital spheres to craft holistic brand experiences. Our outdoor branding services are designed to not just garner attention but to captivate and engage audiences, fostering a deeper connection between brands and their consumers.

The Digital Playground
In the era of digital dominance, graphic design plays a pivotal role in shaping online identities. Weunderstand the significance of a strong digital presence, and its team of skilled designers thrives in the digital playground. From creating stunning social media graphics to designing user-friendly websites, the agency ensures that every digital interaction leaves a memorable impression.

A Symphony of Colors and Typography
One cannot talk about graphic design without delving into the fascinating world of colors and typography. Our designers are not just artists, they are maestros orchestrating a symphony of hues and fonts. Each color and font choice is carefully curated to resonate with the brand’s personality, ensuring a harmonious visual experience for the audience.

Beyond Aesthetics
Ourstrategic Edge Graphic design goes beyond aesthetics, it’s a strategic tool for businesses to stand out in a crowded market. Weunderstand the importance of aligning design elements with brand objectives, creating a seamless blend of beauty and purpose. Through thoughtful design strategies, Wehelp clients carve a niche in their industries, leaving a lasting impression on their target audience.

The Pulse of Innovation
In Pune, where tradition meets modernity, weembody the spirit of innovation. Our team stays at the forefront of design trends, constantly pushing the boundaries of creativity. From 3D graphics to interactive designs, our team ensures that clients are not just keeping up with the times but setting the trends themselves.

Whether you are a business looking to elevate your brand or an individual seeking to make a mark in the digital realm, consider Bright Pixel your partner in turning visions into visual masterpieces. Welcome to the future of graphic design!

Craft-Winning Outdoor Marketing Tactics with us!

 

In the marketing world, the canvas is vast, and one of the boldest strokes often happens outside. Outdoor branding, a timeless yet ever-evolving aspect of marketing, continues to be a formidable force in capturing attention and leaving a lasting impact. In this domain, Bright Pixel, a cutting-edge digital marketing agency, excels in harnessing the power of outdoor branding to elevate your brand’s visibility and resonance.

The Art of Outdoor Branding

In an era dominated by digital interfaces, the physical world remains a playground for innovative brand expression. Outdoor branding encompasses a spectrum of mediums – from billboards that tower over highways to captivating murals that adorn urban spaces, from interactive bus stop ads to attention-grabbing signage on buildings. These serve as powerful touchpoints that catch the eye and linger in the mind, creating an immersive brand experience.

Bright Pixel’s Expertise
We as a pioneer in the realm of digital marketing, seamlessly integrate the physical and digital spheres to craft holistic brand experiences. Our outdoor branding services are designed to not just garner attention but to captivate and engage audiences, fostering a deeper connection between brands and their consumers.

Strategic Placement
Our team understands that effective outdoor branding isn’t just about being seen; it’s about being seen by the right people in the right places. By leveraging data-driven insights and market analysis, we identify prime locations and high-traffic areas for maximum impact.

Creative Brilliance
Creativity is the cornerstone of impactful outdoor branding. The experts at Bright Pixel craft visually compelling and emotionally resonant designs that speak volumes in a split second. Our designs not only catch the eye but also communicate the brand’s message succinctly and powerfully.

Seamless Integration
A distinguishing factor of our team approach is its seamless integration of outdoor branding with digital strategies. By creating cohesive campaigns that span both physical and online platforms, we ensure a consistent brand experience for consumers, thereby amplifying brand recall and engagement.

The Impact of Outdoor Branding
The reach and resonance of outdoor branding are undeniable. It’s not just about the impressions made but the lasting impact left on consumers. A well-executed outdoor campaign can spark conversations, drive social media engagement, and foster a sense of community around a brand.

The Future of Outdoor Branding

In a constantly evolving marketing landscape, the future of outdoor branding is dynamic and exciting. Technology integration, such as interactive billboards and augmented reality experiences, opens up new avenues for engagement. With innovation at its core, we are well-positioned to lead the charge into this future, blending traditional outdoor branding with cutting-edge digital technologies.

In the symphony of marketing, outdoor branding represents a powerful crescendo. In orchestrating this symphony, we stand out as a maestro, infusing creativity, strategy, and technology to craft unforgettable brand experiences in the physical world. With a keen eye for innovation and a dedication to excellence, we continue to redefine the possibilities of outdoor branding.
Bright Pixel’s outdoor branding services stand as a beacon of success in a world filled with opportunities.

The Power of Humor: Funny Memes Can Boost Your Brand’s Engagement

 

In the ever-evolving landscape of digital marketing, standing out from the crowd and capturing your audience’s attention is a challenge.

With the constant influx of information and advertisements bombarding consumers, it’s crucial to find unique and engaging ways to connect with your target audience. One strategy that has proven to be incredibly effective is the use of humour, specifically through funny memes.

Let’s find out how humour can be a powerful tool for boosting your brand’s engagement and why you should consider incorporating memes into your digital marketing strategy.

Humor: The Universal Language
Humour is a universal language that transcends cultural and linguistic barriers. It’s a fundamental part of human interaction, and when used effectively, it can create a strong emotional connection with your audience. People love to laugh, and brands that can make their audience smile are more likely to be remembered and appreciated.

Memes: The Modern Medium
In the digital age, memes have become an integral part of internet culture. These bite-sized, humorous images or videos spread like wildfire across social media platforms. Mem
es often go viral, reaching millions of users in a matter of hours. Harnessing the power of memes allows your brand to tap into this viral potential and increase your online visibility.

Memes and Engagement: A Winning Combination
So, how exactly can funny memes boost your brand’s engagement? Here are some key ways:

1. Memes Create Shareable Content
Memes are inherently shareable. When your audience finds a meme that resonates with them, they are more likely to share it with their friends and followers. This not only increases your brand’s reach but also exposes your content to a broader and potentially new audience.

2. Memes Humanize Your Brand
Humorous memes can humanize your brand by showing a fun and relatable side. People are likelier to engage with brands they perceive as approachable and friendly. Memes allow you to break away from the formal tone and connect with your audience on a more personal level. .

3. Memes Spark Conversations
Memes often carry a message or commentary that can spark conversations and discussions. When your audience engages with your meme, they are also engaging with your brand’s message. This interaction increases brand awareness and encourages a sense of community around your brand. .

4. Memes Boost Social Media Algorithms
Social media platforms reward content that generates engagement. Being highly engaging, memes can boost your content’s visibility on platforms like Facebook, Instagram, and Twitter. This increased visibility can lead to more likes, shares, comments, and followers, further expanding your brand’s online presence. .

While incorporating humour and memes into your digital marketing strategy can be highly effective, it’s essential to do so thoughtfully and strategically. .

Here are some tips:
1. Know Your Audience
Understanding your target audience’s sense of humour is crucial. What jokes or memes resonate with them? Tailor your content to their preferences to ensure it lands effectively.

2. Stay Relevant
Memes have a short shelf life. Stay updated with current trends and be quick to capitalize on popular memes. Relevance is key to getting your content noticed.

3. Maintain Brand Consistency
While humour can humanize your brand, it’s essential to maintain brand consistency. Ensure that your humour aligns with your brand’s values and messaging.

4. Test and Analyze
Experiment with different types of humour and memes to see what resonates best with your audience.

The power of humour, particularly through funny memes, should not be underestimated in the world of digital marketing. Humour can create a memorable and emotional connection with your audience, leading to increased engagement and brand loyalty. By harnessing the viral potential of memes and incorporating them strategically into your digital marketing strategy, you can give your brand a competitive edge in the digital landscape. So, don’t be afraid to inject some humour into your marketing efforts, it might just be the key to boosting your brand’s engagement.

The Power of Personalization: Ideal Diwali Gift for Employees & Clients

 

Diwali, the radiant festival of lights, symbolizes prosperity, happiness, and the eternal triumph of light over darkness. It’s the perfect juncture to express gratitude and fortify the invaluable relationships you share with your dedicated employees and cherished clients, both of whom play pivotal roles in your business’s success story. While the market teems with gift choices, nothing resonates more profoundly than the magic of personalized Diwali gifts.

Discover the Elegance of Personalization

Personalization is more than a mere marketing buzzword, it’s a dynamic force that forges connections, kindles appreciation, and nurtures loyalty. By personalizing a gift, you not only demonstrate your recognition of the recipient as a unique individual but also craft a tangible bond that speaks volumes about your commitment to the relationship.

A Universe of Customizable Creations

Here at Bright Pixel Designing Agency, we wholeheartedly embrace the art of personalization. Our curated selection of Corporate Diwali gifts promises to leave an indelible mark on your employees and clients:

Customized Diaries: Elegantly designed diaries adorned with the recipient’s name or initials, offering a personal touch and a practical canvas for jotting down ideas and notes.

Personalized Notepads: Stylish notepads, both functional and fashionable, can be adorned with a heartfelt message or your logo, making them invaluable additions to any workspace.

Engraved Key chains: Key chains, a perennial favourite for customization, can be engraved with your employee or client’s name or an inspiring message to make them feel truly cherished.

Custom Water Bottles: Stay hydrated in style with personalized water bottles featuring unique designs and names, combining eco-friendliness with a promotion of a healthy lifestyle.

Branded Pen Drives: For a tech-savvy touch, personalize pen drives with your agency’s logo or the recipient’s name, a practical gift for daily use.

Personalized T-Shirts: Comfortable and trendy personalized t-shirts, adorned with creative designs, leave an enduring imprint that’s both stylish and sentimental.

Delicious Chocolates: Sweeten the festive season with personalized chocolates. Whether adorned with your agency’s branding or a heartfelt message, these delectable treats spread joy and gratitude.

The Impact of Personalized Diwali Gifts

Personalization transcends the boundaries of business, affirming the recipient’s worth not just as a professional but as a cherished individual.

Strengthening Brand Loyalty: Customized gifts featuring your agency’s branding keep your business foremost in your clients’ thoughts, serving as a constant reminder of your enduring partnership.

Boosting Employee Morale: Personalized gifts for employees communicate appreciation and recognition, motivation and enhancing job satisfaction.

Enhancing Client Retention: Clients who receive personalized gifts are more inclined to remain loyal, setting them apart from the competition.

Spreading Festive Cheer: Diwali is a time of celebration, and personalized gifts not only convey gratitude but also contribute to the festive spirit, fostering a positive atmosphere.

In the realm of business, personalization is not just about customization, it’s about forging meaningful connections. This Diwali, make an indelible impact with personalized gifts for your employees and clients from Bright Pixel. Whether it’s a customized diary, an engraved keychain, or a personalized t-shirt, these thoughtful gifts will not only express your gratitude but also strengthen the bonds that propel your business forward. Embrace the power of personalization and celebrate the festival of lights with warmth, appreciation, and style.

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Significance of Digital Screen Marketing in Residential and Corporate Waiting Areas

 

In an era where technology is evolving at an unprecedented pace, businesses are continuously seeking innovative ways to engage their audience. One such avenue that has gained substantial traction is digital screen marketing, especially in residential and corporate waiting areas. These areas, once seen as boring and passive spaces, have transformed into dynamic platforms for effective communication and brand promotion. In this blog, we’ll explore the importance of digital screen marketing in both residential and corporate waiting areas, highlighting how this strategy benefits businesses and enhances the overall waiting experience for visitors.

Enhancing Visitor Experience

Traditional waiting areas with static posters or outdated magazines can be dull and uninviting. Digital screens offer a canvas for vibrant, dynamic visual content that captures attention and keeps visitors engaged. Whether it’s displaying promotional videos, interactive games, or informative slideshows, digital screens can turn waiting time into an enjoyable experience.

Real-time Updates

Waiting areas in corporate offices or residential complexes can provide real-time updates on appointments, events, news, and other relevant information. Digital screens ensure that visitors are always informed, reducing frustration and anxiety caused by uncertainty.

Increased Brand Visibility

Digital screen marketing provides an excellent opportunity to showcase your brand’s values, products, and services. Consistent exposure to your brand message in waiting areas can help reinforce your identity and foster brand recognition among visitors.

Targeted Advertising

In corporate settings, digital screens can be used to target specific products or services to a captive audience. For instance, a law firm can showcase legal services, a healthcare facility can promote wellness programs, and a real estate agency can display property listings. This targeted approach maximizes the impact of advertising efforts.

Social Media Integration

Leveraging social media feeds or user-generated content on digital screens can encourage visitors to participate actively. Displaying customer reviews, testimonials, or social media posts can help build trust and authenticity around your brand.

Easy Content Updates

Unlike traditional printed materials, digital screens enable effortless content updates and changes. This flexibility ensures that your messaging remains current and relevant, adapting to seasonal promotions or evolving trends.

The power of digital screen marketing in residential and corporate waiting areas cannot be overstated. It transforms passive waiting times into valuable engagement opportunities, enhancing visitor experiences and strengthening brand presence. By combining captivating visuals, real-time updates, interactive engagement, and targeted advertising, businesses can create a lasting impact on their audience. Embracing digital screen marketing is a forward-thinking approach that reflects a commitment to innovation, customer satisfaction, and effective communication. As technology continues to advance, this strategy is poised to shape the future of waiting area experiences across various industries. Bright Pixel, Pune

Print vs Digital Media

Media. We believe that Media is the only medium that works in the process of advertisement. People have communicated through the media for centuries. The one who wants to sell a product and the other who wants to buy it have a direct or indirect connection through the media. Media is a cycle; it does not stop or have a full stop.It continuously evolves and adapts to new technologies and platforms, ensuring that information and advertisements reach a wide audience. Moreover, media plays a crucial role in shaping public opinion and influencing consumer behavior, making it an indispensable tool for businesses in today’s digital age.

A long time ago, when there was no internet or digital technology, everything was sorted, or we can say everything was limited. A few years ago, technology happened, and everything that was limited got restless. Everyone started to get to know things faster. The world became more connected as information could be accessed instantly from all corners of the globe. People began to rely on technology for communication, education, and entertainment, transforming the way we live our lives.

Now we live in a world where there are two main Mediums on the market.

Print Media. Digital Media. Let’s have a look at which is better!

Both media have their power, and all of them work very well in the advertising and communication industries. But the debate starts over which one is effective in the long term.

Print media, such as newspapers and magazines, have a tangible presence that allows readers to physically engage with the content. This can create a lasting impression and a sense of credibility. On the other hand, digital media offers instant access to information and a wider reach due to its global connectivity. However, its transient nature may make it harder for messages to leave a lasting impact on audiences. Ultimately, the effectiveness of print or digital media depends on each advertising or communication campaign's specific goals and target audience.

DIGITAL MEDIA

Everything digital now reaches customers quickly and efficiently. Ads, News, Movies, and all communication are now fast because of their digital appearance. The most significant advantage of digital media is that you can navigate your targeted customers until they reach you, and you can keep a record of it. You can constantly check on your audience, But is it that effective or just a waste of time and money? People are using the internet and getting a lot of information in just a few seconds, which scientifically does not allow a human brain to work in that process. The whole point here is that, yes, digital media is faster and more limitless in reaching its target customer, but it does not take effect until the ad is continuously hammered on the targeted customer.

PRINT MEDIA

If we look at print media, it does not have the speed of digital media or cannot reach every single one of your targeted customers, but it does have a big impact on product sales and brand recognition. Print media allows for a tangible and visually appealing representation of your product or service, which can leave a lasting impression on potential customers. Additionally, print media often caters to specific demographics or niche markets, allowing you to effectively target your desired audience and increase the likelihood of conversion. But again, this advertising comes with the difficulty that we cannot observe or navigate your likely customer. Print Media allows you to consume many customers at a time, but it does not allow us to communicate personally with our customers, and hence, we cannot keep any record of it.

It ultimately depends on your target audience and the goals you want to achieve. And that is why we at Bright Pixel give you the best suggestions and services for both digital and print media, according to your brand and product. We have experienced experts to help you sort out these confusing questions about choosing the best communication medium for your targeted customers. Visit us let's plan your brand development together!

4 Tips to Speed Up Your Website Today!

 

As we all know, in this digital world, speed is everything. When it comes to reaching out to more and more people, ‘Page Speed’ is one of the most crucial factors that help you grab the attention of the targeted user. But to achieve high-speed responsive websites, you have to understand the metric of the internet. The quicker your website loads and the faster your website reacts; the leaser will be the bounce rate. Well, everyone wants a speedy website, but how to achieve that? This article will help you with pinpoint suggestions and tips to improve your website speed.

Let’s get started without sparing much time.

What is page speed?

Page speed is how your content loads when someone visits your site. Website speed differs from page speed, representing a page’s loading time.

Why is page speed critical?

Let’s get through some of the Page speed insight to understand the importance of website speed.

1. The first five seconds of page-load time impact conversion rates the most.
2. Website conversion rates drop by an average of 4.42% with each additional second of load time (between seconds 0-5).
3. The average mobile web page takes 15.3 seconds to load.
4. Nearly 70% of consumers admit that page speed impacts their willingness to buy from an online retailer.

The insights are self-explanatory.

4 Tips to Speed Up Your Website

Improving website speed is crucial for providing a positive user experience and optimizing your site for search engines.

Here are four actionable tips you can put into practice immediately to enhance your website’s speed:

1. Optimize and Compress Images and Data: Data on the website often contribute significantly to webpage size and can slow load times. To optimize data, ensure they are in the correct format (e.g., JPEG for photographs, PNG for graphics with transparent backgrounds) and reduce their file sizes without compromising quality. You can use various tools like Photoshop, Squash, or online image compressors to achieve this.

2. Enable Browser Caching: Leverage browser caching to reduce the number of HTTP requests made when users revisit your site. HTTP request reduction plays a significant role in improving website load time. When a user visits a webpage, their browser sends multiple requests to the server to fetch various resources, such as HTML, CSS, JavaScript files, images, and more. Each request incurs additional overhead in terms of time and network latency. Here’s how reducing HTTP requests can positively impact website load time

3. Minify and Concatenate CSS and JavaScript:

Minification involves removing unnecessary characters (e.g., white spaces, line breaks) from CSS and JavaScript files, reducing their file sizes. Concatenation involves combining multiple files into one file, reducing the required HTTP requests. Minifying and concatenating your CSS and JavaScript resources can significantly improve page load times. Numerous tools and plugins, such as Minify CSS, are available.

4. Implement Content Delivery Networks (CDNs): Server hosting is critical to website load time. The hosting service you choose and its performance directly impact how quickly your website’s content is delivered to users. Some hosting providers offer integrated CDN services. A CDN is a network of servers distributed worldwide that store cached copies of your website’s static content. CDNs hold cached versions of your website’s content on servers distributed globally. When a user requests your website, the CDN serves the range from the server nearest to them, reducing latency and improving load times.

In today’s fast-paced digital landscape, a slow-loading website can be detrimental to user engagement and online success. By implementing the four tips mentioned above, you can take immediate action to improve your website’s speed.

Regularly test your website’s speed using tools like Google Page Speed Insights, GTmetrix, or web page check Tools. These tools can provide additional insights and suggestions to optimize your website’s performance further.

In addition to the tips provided above, if you are seeking professional assistance to optimize your website’s speed, consider partnering with Bright Pixels Agency. Our team of experts understands the importance of a fast-loading website and specializes in implementing cutting-edge techniques to enhance performance. Whether it’s fine-tuning your image optimization, implementing advanced caching strategies, optimizing code, or integrating CDN solutions, Bright Pixel Agency has the knowledge and experience to elevate your website’s speed to new heights.

Remember, a faster website delights users, improves search engine rankings, and boosts conversions. So, take the initiative today and make your website lightning fast, providing a seamless experience for your visitors and ensuring your online presence stands out in the crowd.

 

Create Unique Visiting Cards to Stand Out Your Business

 

In the digital age, business cards may seem like a relic of the past. However, they still remain an important tool for making a good first impression and sealing deals. Having an effective business card design can help you stand out from your competition and make it easier for potential customers to remember you.

Today’s business cards don’t have to be boring and generic; they can be creative, eye-catching, and even interactive. With the right design elements, you can create a special card that will leave a lasting impression on your clients or partners. Whether you’re looking for something traditional or modern, there are plenty of ideas to help you create an effective business card that will seal the deal.

With the right quality paper, the right design, the right shape, the right size, the right printing and the right message, you can make your business card look different from others. Let us take a detailed look at these factors to make your visiting card unique.

Paper Quality

It is essential to make sure that your visiting card stands out from the rest and makes an impact. To do so, you need to ensure that the paper quality of your card is the best.

High-quality paper will make sure that your visiting card looks professional and elegant. It also ensures that it lasts longer and does not get damaged easily. Additionally, it gives a feeling of luxury, which can help create a positive impression on those who receive it.

Design

Your visiting card is a reflection of your personality, and it should be designed uniquely. It should be eye-catching, memorable, and personalized to make an impression on the person you are handing it over to.

A great design can help you make your visiting card look different from the rest. It should include all the necessary information about you in a creative way. You can also add some unique elements like illustrations, shapes, or patterns that will make it even more impressive.

Moreover, personalizing your visiting card by adding some of your favourite quotes or images will give it a unique touch and make it more unforgettable for the receiver. With these simple tips, you can easily create a visiting card that will leave a lasting impression on anyone who sees it!

Shape

No matter where you go in the world, business cards are almost always rectangular—but that doesn’t mean they have to be boring! You can ditch old standards for something fresh and unique by using creative shapes and sizes to make your visiting card extraordinary. With a few simple changes, you can create a memorable business card that will leave an impression on everyone who sees it.

Choose the correct imprint method

One way to make sure that your visiting card looks exceptional is by printing it on paper with several different options. You can choose from colourful ink, foil stamping, embossing, or shiny metallic foil that will help you create an eye-catching design. There are metallic and non-metallic foils available, so you don’t have to choose gold or silver that is gleaming; instead, you can choose a smooth matte red. Additionally, you can print in different shapes and sizes to give your card a unique look and feel.

By taking advantage of these printing options, you will be able to create a visiting card that stands out from the rest and makes an impactful first impression.

Information to convey

One way to make your visiting card unique is to give it a personal touch. You can do this by writing a handwritten note on the back of the card. This will give it an authentic and unique feel that will make it more special than other cards.

In addition, you should also focus on conveying all relevant information about yourself in an organized manner. Make sure that all contact information, social media links, and other important details are included on the card so that people can easily reach out to you when needed.

Having said that, business cards are the first impression that customers get of your company and can make a lasting impact. With Brightpixel, you can get the best design for your business card that will help you stand out from the crowd. Brightpixel offers custom templates with unlimited revisions, so you can be sure that your business card will look exactly as you want it to.

The Future of Print Media

 

The world is shifting to online media and transforming into a digital place as the technology is tightening its grip. With this, it is hard to imagine there was a time when all this was new and the print media was the most prominent form of advertisement and news. But with the increasing digital media do print media/advertising platforms such as billboards, magazines or newspaper ads still, have a chance?

The answer is – yes, due to a very basic reason – authenticity. Don’t get us wrong, we are not saying that digital forums are not authentic but there is so much on the digital forums that sometimes you are confused about what all to believe and which news is fake.

Let us put it in this way, would you believe in a huge billboard ad or would trust a WhatsApp forward?

Having said all the above both print and digital media have their pros and cons. In this blog let us focus on print media and advertising and what the upcoming years have got for it.

The Beginning Of Print Era

Printing has come into existence thousands of years ago. Though modern printing started in the 1300s when the printing press was invented. Printing was used to inscribe on various objects. It was also used in the publication of books, in making movie ads, street play posters, advertisements, and so on. Printing has been everything for the advertisers from baby boomer’s generation to the current generation X and even for the generations that were present before the baby boomers.

The Current

Millenials and Generation Zs are not averse to the power of print. The current print media includes newspapers and weeklies, magazines, brochures, pamphlets, billboards, posters and much more.

The Ongoing and The Upcoming Scenes for the Print Media

Print is very essential wherever there is a physical presence of the customer.

Be it handing visiting cards when you meet a new prospect or adorning your office or clinic with all the valuable information about the services your company provides in neatly printed boards or paintings, print helps in conveying the main voice like nothing else.

Print Ads are valuable

With more and more people installing ad blockers and turning a blind eye to digital pop up ads, print ads in the magazines, newspapers and many more mediums are finding more weight (quite literally as well).

The power of Billboards

Nobody can deny the charm and lure of a well-made and a well-placed Outdoor Branding. Even the huge brands such as Apple, MacDonalds, KFC, Lenovo, and many more utilize billboards to establish a connection with the audience in the right way and in the right place.

Print Supports Digital

Print Media acts as a great support system to your digital campaigns and thus increasing the output of the marketing ideas you implement.

Summary

So well as you can see the print media is definitely not in its dying phase, it also could be due to its traditional nature. Even though we accept changes and the world moves ahead we still, love to read the newspaper with the morning tea or open those freshly glossed magazine pages to read at leisure.

We at Bright Pixel understand the prowess print media possesses. Being one of the best graphic designing and printing companies in Pune we also provide brochure design services in Pune.

Head to our website to explore more of our print media services.

Space branding strategies: Branding details at events that makes the difference.

 

A consistent and creative digital branding strategy always works for the Brand and never fails to communicate the vision and mission of the venture, but is that all? Here is a take by ‘Bright Pixel’ on the importance and difference it makes in the marketing and branding by designing a branding space.

Space Branding – a wonderful blend!

Space branding is a simple yet perfect blend of Branding, Graphic design, Interior design, at the same time, marketing and advertising. It offers a combination of disciplines for which business strategy, human behavior analysis, or consumer behavior psychology knowledge is needed.

Space branding aims to improve the commercialization experience of businesses’ products or services. As the famous psychologist described, the design of a space or the environment can heavily influence employees and clients; space branding never fails to create a corporate image of your Brand with the powerful assistance of interior designing.

Well-branded corporate space: an excellent asset for your marketing strategy

Space branding is an essential tool in communicating your brand ‘Ethos’ and ‘Identity’ through well-planned and well-curated designed elements at the exhibition location. Space branding helps to convey what your business/ brand is about.

– It develops a Relationship between the Brand and the customer.
Through well-curated spaces, brands can give customers and all visitors an understanding of their core values, vision, and mission. More importantly, they develop a good relationship with customers by increasing the remembrance value of the Brand.

– Proudly showcase your logo, brand colours & values.
Graphics placed strategically on the walls, pillars, and at critical locations showcases the Company logo and the key messages. If your Brand has multiple locations or different departments within the exhibition, a continuing space branding theme with matching elements can connect the various locations to the single Brand.

-Space branding helps inform, includes, and educates the audience.
Space branding helps make the Brand livelier. Modern-day exhibitions focus on attractive designs and satisfying spectators’ experiences. Space branding helps to make it more animated as it communicates the values and culture of the Brand.

Reasons to brand your event space

These are the few most important reasons to include space branding in your marketing and advertising strategy.

– Customer loyalty.
Arguably, the primary importance of office branding is giving customers a reason to adapt and accept brand values and ideas. Once they are hooked on the beliefs and values of the Brand, they can be turned into loyal customers.

– Brand Connect
Your customers are your best brand ambassadors. If they feel a deep connection with your Brand, they will promote it and your business, almost without thinking about it. Allow your customers to discuss the Brand by displaying quotes, proposed policies, and strategically placed digital screens.

– Brand Identity
Another significant advantage of office branding is that it gives you multiple opportunities to reinforce your brand identity. Every time a consumer walks in, he sees your brand logo, values, and other promotional content, which imprints your Brand on his mind.

Bringing it all together

To conclude, alongside the digital presence, offline presence in exhibitions and similar events is equally essential for the look and feel of your Brand. Space branding is a blending of a place with interaction and connection to the community, allowing one to move beyond designing only for function. Such marketing moves will help you attract more audience at the exhibitions, cut through your competition, and positively impact your brand’s remembrance value.