To get information about Inbound and outbound marketing we
have to first understand what is marketing. Marketing is a processes for
creating, communicating, delivering, and exchanging offerings that have value
for customers, clients, partners, and society at large.
Definition of Marketing Research
Marketing research is the main function of marketing. Market
research the function that links or connect the consumer, customer, and public
to the marketer through information–information used to identify and define
marketing opportunities and problems; generate, refine, and evaluate Digital marketing actions; monitor all marketing
performance; and improve understanding of marketing as a process. Marketing
research specifies or suggest the all and total information required to address
these issues, designs the method for collecting information, manages and
implements the data collection process, analyses the results, and communicates
the findings and their implications.
Two types of Marketing
Outbound marketing refers to any type
of marketing where a company initiates the conversation and sends its message
out to an audience. Outbound marketing is different or totally opposite
of inbound marketing, where the customers find you when
they need you. Outbound marketing include more traditional forms of marketing
and advertising such as TV commercials, radio ads, print advertisements
(newspaper ads, magazine ads, flyers, brochures, catalogues, etc.), tradeshows,
outbound sales calls (AKA "cold calls"), and email spam. Many times
Outbound marketing we cannot track like inbound marketing basically it is hard
to track generally harder to track and less profitable than inbound marketing,
yet ironically, organizations spend as much as 90% of their marketing budgets
on outbound marketing.
Inbound marketing is a best strategy that
uses or utilizes many forms of pull marketing – content marketing, blogs,
events, SEO, social media and more – to create brand awareness and attract new
business.
Totally opposite to outbound marketing, where marketers attempt to
find customers, inbound marketing earns the attention of customers and makes
the company easy to be found.
1. The Price of Inbound vs. Outbound
2. It Offers Better Two-Way Communication
3. People Won’t Tune out your messages. Period!
4. Inbound Marketing for Non-Marketers
Inbound
marketing is the right investment or a correct option for small businesses
1. The Price of Inbound vs. Outbound
Outbound
marketing is a very expensive endeavour. The average cost per lead in India is
significantly less when using inbound marketing strategies.
In outbound
marketing is often involves printing and mailing materials costs. Also
spreading your message through television, radio or other media, making it out
of reach for smaller businesses. Inbound marketing is cheap in cost and anyone
with the right skills can do it. You can create your website and blog with
content that is targeted to your primary market or niche and with a good
content marketing strategy, you can attract your niche audience to you. People
do most of the work on the front end building your site, optimizing with SEO
and building a website traffic strategy. Social media is a relatively or
comparatively inexpensive way to find your target market compared to
traditional advertising and print media. As per survey companies are relying
more on Social Media, Blogging, Email Marketing and SEO for lead generation
than traditional, outbound marketing.
2. It Offers Better Two-Way Communication
The Most
important advantage of inbound marketing is that it’s a form of two-way
communication where the customer interacts with the business in a dialog. A
great example of a successful inbound marketing campaign that illustrated this
beautifully is the Narendra Modi 2019 Pry minister Election campaign which
was hammer by social media post to engage, motivate and respond to voter’s
needs.
3. People Won’t Tune out your messages. Period!
Outbound
marketing means putting or showing your message in front of people whether they
want to hear/ see it or not. As a result, its techniques are often intrusive
and annoying. Inbound marketing puts your message in front of your target
market people and if you present the right content marketing strategy, they
will be show by their own curiosity to see what you have to offer.
4. Inbound Marketing for Non-Marketers
Inbound
marketing doesn’t feel like marketing. Direct mail or cold calling
takes a certain amount of aggressiveness and sales skill. With inbound
marketing, you provide valuable content like whitepapers, info graphics and
blog posts that help attract your ideal customer. This type of selling is not
“selling” in the traditional way, so it’s more appealing to those who hate the image
of the pushy salesman and may feel uncomfortable pushing their message.
Inbound
marketing as the magnet to acquire the right customer and start today with a
plan for how your small business can leverage it in 2015.
So here we
are introducing “Bright pixel “company who works in both inbound marketing
and Outbound Marketing. For more details please visit our Website
