Table Calendar- The Best Way to Promote Your Brand

 

Every New Year is filled with joy and excitement. It is time to replace the old with the new. January 1, 2022, is likely to be one of the most joyous New Year as it’s the day we say goodbye to a wearisome 2021 and hello to the new ray of hope for a better year. Many are emotionally ready to flip the pages of the past to a fresh one. Be prepared! Let’s begin by gathering the accessories to keep us focused and organized. And what better than a customised table calendar to begin with?

Why have a calendar?

On the occasion of the New Year, people buy a lot of things for their offices and homes. And having a  is a great way to usher into the New Year. A calendar remains in our home or office throughout the year and hence is a brilliant marketing tool for your business or brand. A promotional calendar is an excellent marketing tool for your products. An eye-catching personalized calendar with your brand logo printed on it is one of the best gifts you can give to your clients and customers. The days have rolled by when the calendar was just for showing dates, months, or holidays. Nowadays, they are extensively used for marketing businesses and brands.

What are the different types of calendars?

Before deciding on printing the calendars, you must decide on the type of calendar that will be best suited for your clients. Certain customers may use poster or wall calendars, while for a few others, small cards, table calendars, or magnet calendars may do the trick.

Table calendars are more economical, as they take up less space on the desk and remain visible to the user all the time. Decide on the number of pages you need. Also, decide whether you want to have a glossy or matte look for the pages.

What are the factors to consider while printing a calendar?

Promotional calendars make a perfect gifting option, whether it is for your clients, business associates, or a friend. They will be displayed on the table or wall throughout the year, showcasing your products or services perfectly. Here are a few tips to help you design your customized calendar in the best way possible:

1) Choose a theme

First things first, you need to be very clear about the theme for your customized calendar. Choose a theme that will go well with your brand. You will have to pick a design, style, and font that matches your vision and mission perfectly. Choose a theme that is suitable for the people you are targeting.

2) Choose images wisely

The main part of your calendar that attracts people’s attention will always be the images on the calendar pages. The images have to be of the highest resolution and be such that they won’t get pixelated after printing. You can choose any eye-catching images, including scenic beauty, wildlife, or flora and fauna.

3) Use the calendar to promote your brand

Besides the major function of displaying dates, holidays, and festivals, you can use calendars to promote your brand. For example, if you are into the ready-made garment business, then for winter seasons you can showcase winter wear, or you can showcase festive clothes during major festivals of the year.

4) Make your personalized calendar functional

Make sure your calendar does not lose its major function as a regular calendar in your efforts to make it more attractive. Even though they are promotional, they should be easily readable with dates and months visibly clear. Do not forget to highlight crucial days of the month, like holidays or festivals with different colors.

Where will you print your calendars?

Printing a personalized calendar will help your brand create a lasting impression and attract customers. However, printing promotional calendars has its challenges. It has to be designed carefully, keeping in mind the people who will receive it as a gift. So, leave your worries to Bright Pixel. Our team of designers is the best at bringing your imagination to paper. What makes Bright Pixel stand apart from others is our focus on every minute detail and our commitment to delivering the best quality calendars at reasonable rates.

Space Branding Strategy- What makes a Brand?

 

Before we dive into the term space branding, let us analyze why new talents want to work with big tech companies? Have you wondered what draws their attention towards these tech giants? The answer won’t surprise you, but they consider the most critical factor is the working environment or the premises’ design. The factor that encourages them other than their salary is how you indulge the staff into work. The key here is to maintain your space that provides a hospitable environment. When the working area is lively, it motivates employees to work with interest and sincerity.

Space branding is essential to all businesses as it reflects the ethics and values of the company. Every company deserves to showcase its cultural values and establish its brand existences office branding contributes hugely. It isn’t simply painting your wall with colors or marketing a product. Space branding is a strategy that creates a long-lasting impression on the employees and clients. Beautifying your workplace gives a sense of peace to the place and motivates the people working there to beat the tiredness and dullness.

Space branding has numerous benefits to its side;let us look upon a few.

Give a new outlook to businesses

With space branding, businesses are growing from traditional offices to modern offices in space and designs. This encourages the staff to work with enthusiasm, and the workspace speaks about making your company different from others. Employees spend most of their time in the office; we call it a second home. Thus, in a friendly and welcoming environment, everyone needs to battle the long hectic working hours; they need peace of mind to work.

Creates positive imprint

Space branding creates an encouraging and positive impression on clients, staff, workers, and even job aspirants. The space branding gives your employees the essence of a positive workplace. You can represent the logo and brand name on the walls with colour schemes, graphics, photographs, doodles, and illustrations that are pleasing to everybody. Designing your workspace with varied themes and decorating workstations can improve the look of the office space.

Bring the brand to life

Space branding helps make the brand lively; it talks about the values and culture and infuses life into the working environment. With so much hustle and bustle in the outside world, employees now prefer to work in a happy and enthusiastic environment instead of spending long eight hours in a dull environment. A workplace with modern and attractive designs is expected to experience more work satisfaction. Employees working in a happy atmosphere strive hard to achieve company goals.

Thus, space branding is an essential factor in the growth of any business. It creates a sense of belonging between employees and the company, making it an inviting environment for the company’s staff. The space branding helps attract not only new talents, but even new clients, and the way you define your brand through your space opens doors for them. The gist is, space branding immensely contributes to the company’s growth.

If you want your company to grow by leaps and bounds, plan a space branding strategy today. Bright Pixel is a creative Space Branding Agency in Pune. We believe corporate office branding is an effective strategy that leaves a lasting impression on clients, customers, and employees. The beauty of the space branding lies in the designs, graphics, and illustrations to create an appropriate and refreshing atmosphere. Keeping this in mind, we offer 360-degree branding solutions to our clients. Our mission is to provide the best solution to any of your communication requirements.

Corporate Diwali Gifts- Create Bond with Employee

 

How often do you appreciate your staff for their valuable contribution to the company? Not too often, right? Occasions come and go and the only people we pamper are our family and friends. Isn’t it? But what about all those employees who slog day and night to meet your company’s target? They too deserve to be pampered and cared equally or even more because if family and friends are our first family, then staff and employees are our second family. Occasions/festivals like Diwali or New Year are few occasions to appreciate them for their determination and hard work and make them feel valued.

Corporate gifting can not only help you in creating a bond with your employees but can lift their morale. Such activities bring positivity to the workplace making it a happy space to work. But, the question here is what to gift them? While there are several options to choose from, the one which tops the list has to be personalized corporate gifts. Stationary branding like personalized bottle branding, or logo printed t-shirts, caps, pen drives is trending these days when it comes to corporate gifting. Take some cues from here and shop for personalized corporate gifts, right away.

1) Personalized Mugs

Either a company logo or some kind words would just help you bond better with your employees. On the hectic office days, a cup of coffee is like a saviour, so a personalized mug that everyone will love on their office desk is the best personalized corporate gift to think of. Personalized mugs have an appeal that no other gift item has. Thus, this is one of the most preferred options when it comes to corporate gifting.

2) Personalized Caps

Caps have always been a fashion symbol for everyone. While it is a useful accessory, personalized caps with a company logo or specific name makes it the best corporate gifting option. You can have them customized depending on the occasion, with several design and colour options.

3) Personalized Notepad

A notepad is the right gift to delight your staff. One of the useful things to have in an office is a notepad. Simple and handy personalized notepads can be used to note down minutes of the meeting, to-do list, or any work-related stuff. Without any doubt, a notepad is an ideal corporate gift to offer to your employees. You can personalize them according to your needs.

4) Personalized Diaries

Similar to a notepad, personalized diaries can be the best gifting option. One can easily personalize the diary with taglines, company logos, or mission. Useful for penning down important stuff in the office, it can be customized according to your requirements making it apt for all uses and professions.

5) Personalized Bottle

Often with the tight schedule and deadlines, we end up forgetting sipping water amidst work. Staying hydrated while sitting in an air-conditioned office for long hours is necessary. To remind your staff, you can choose to gift personalized water bottles with their name or picture on them. This would act as a good reminder to sip water from time to time.

6) Personalized Pen

A personalized pen having your name engraved on it is something every person will adore, primarily a corporate person. Personalized pens will be a perfect gift for employees. While corporate gifting is to connect with employees, what can be better than a carved pen which can be displayed on their workstation?

Say no to boring gifts and get personalized gifts for your special ones by adding a bit of extra care and love to every gift. When you give happiness, you will get happiness in return. Gifts are not only for special occasions, sometimes they are required simply to acknowledge how special someone is for you. Keeping your people happy is important, so why not gift them something that they can use and also flaunt it. Keep Gifting!

How does Quora generate leads and engagement?

 

Quora is a Solution to every question available on the internet that keeps the customers engaged and in the loop with your business. Quora has become a big trustworthy brand among users. You can discover specifications to nearly every enigma in your attainment on Quora. With millions of users, Quora is one of the best options to generate organic traffic and increase engagement.

What is Quora?

A platform with 800 million users, Quora is an online platform where users can supplicate their questions related to any subject matter, and different users who are capable of answering it can answer them. Quora is affirmed to increase 65% more engagement which can promote appointment and traffic with ease. It is a better tool to get highly qualified leads for your business growth. Quora helps us set our targets by allowing us to answer questions related to our products that further help bring leads. But if you are searching for a way to improve your website click-through numbers, retention, and brand reliability in Pune, there is one spot that will help you do it all with ease. It’s Bright Pixel, best seo company in Pune. 

Generating traffic and leads

Quora can be a tremendous means to generate traffic and engagement to your site and business. You can connect to users all over the world by Quora. There are numerous people from everywhere in the world who are searching for various resources and responses. There are plenty of discussions and forum sites on where you can participate. It also implies that there are people on Quora who do have product questions as well.

Enhance your profile

As soon as you log in to your Quora account for the first time, you can change your profile. Since an integrated profile will serve as valuable evidence that you are a trustworthy individual.
When you optimize your profile, you should have several significant life achievements in the bio section. Bright Pixel is a way for all your web design needs. It provides services varying from domain registration to website construction, but also digital marketing, mobile application development, and e-commerce services, granting it a geographic reach.

Answer questions about your industry

Keep an eye out for industry-specific issues that are relevant to your services. When you follow a certain subject on Quora, you will get an email update if a new question related to that topic is answered or a new comment is posted. As a result, you will not skip any new alerts or questions, nor will you have to waste time hunting for important questions to answer. Once you discuss industry-specific subjects, you would be capable of answering people’s questions and increase brand loyalty by offering relevant and intelligent answers to Quora users.

Tracking Analytics

Quora offers a statistics dashboard to – customers. This is one of the most influential and significant techniques to look forward to if you want to generate more leads. This tool tells you how your current account is doing the improvements required. This platform will help you learn more about your target audience, and if you use it once a week, you will be able to create leads for your company with ease. We helps you to build or refine your campaign without any of the typical wrong turns and misjudgments that occur with doing it alone.

In today’s world of digitalization, no marketer can neglect the significance of Quora when it comes to marketing and consumer engagement. Each of these factors combines to make Quora one of the best social networking sites for generating leads quickly and cheaply.

Conclusion

The fact of the matter is that Quora is a one-of-a-kind forum for driving organic traffic to your website and business. Furthermore, it is a community network that allows you to quickly connect with genuine users and translate them to sales and leads.

Bright Pixel is an excellent choice for increasing website traffic or producing lead generation. Bright Pixel is the Best Digital Marketing Company that can help you reach out to a particular audience. So, make the most of this platform by using possibly the best digital marketing strategy. We provide easy online marketing, digital media, content creation, branding, and business solutions. Our team is made up of professionals who already have deep knowledge in their respective fields.

Eye Catchy Product Packaging

 

Introduction:

Customer behavior tends to cater to what attracts them. This behavior is reflected when they are looking for a product. Manufacturers have to keep this factor in mind as it plays a vital role in deciding whether the product will sell or not. Attractive product designing can be a time-consuming process therefore companies such as Bright Pixel offer their Product package design services to product manufacturers to make their creation stand out amongst other competitors in the market.

One such client of ours has bagged a great marketplace due to the food packing concept designed by us. Bhumi Foods is popularly known for its ready to cook meals and gravy packages that offer a variety of food and quick snacks choice. They have a range of ready to cook yellow, white, and red gravies. Bhumi Foods has become a brand by selling its products at affordable rates and increasing the variety of its range of products. Bhumi Foods is an essential client of Bright pixel for packaging and marketing solutions.

As the design of a product plays a vital role in the overall generation of revenue through the product, it becomes essential to invest in product design and the Package design services offered by Bright Pixel do exactly that. The wide range helps them connect with clients easily and offer them their product package and designing services.

There are various types of costs involved in making and manufacturing a product and the promotion of a product. Good product design promotes the products and adds various kinds of benefits to it, for example, if fruit juice boxes are made to look like the fruit of which the juice is

1. It makes the product easily identifiable
2. It allows for easy-decision making of the customer
3. Makes the product attractive which makes people want to check the product out
4. Creates recognition for the brand
5. Allows for customer retention to the same product

The product design can convey many details about the product without the need of reading one word about the actual product. Packaging also plays a vital role in the decision-making of a customer as more often than not people are inclined to buy products that look more attractive if they are presented with a choice of similar products.

Therefore, the design of a packaged product plays a vital role in the sale of the commodity. It shows dedication by the manufacturers towards the product and adds that hint of personal touch and care to the product which many consumers prefer as they tend to believe the people who make the product are putting in the effort to make their product stand out amongst others so there must be something about the product which makes it unique and different than the rest.

Pune is one of the rising cities in terms of digital marketing and with thousands of start-ups being set up each year the need for a graphic designing company is more than ever as the prospect of a boom in product sales is very real and the brand name can only prosper if the product is known by the mass of people and packaging build that image and a sense of similarity of a product to the customer.

In conclusion, attractive product design is the key to marketing and sales of a product, with the market growing each day, the need for good product design is more than ever to ensure proper sales as well survival in the market amongst thousands of products.

Digital Brochure Makes Your Business Digital

 

Introduction:

With the advent of Coronavirus, Digital Marketing is being used more than ever; all businesses have shifted towards digital marketing. Looking back at the traditional ways of promoting a business, one word that comes to mind is brochures. They were widely used to make people aware of businesses and what they offered. Brochures have remained timeless and are being used to this date. Bright Pixel, a Brochure Design Company in Pune helps to create attractive and informative digital brochures that help take one’s business to additional levels.

An Ad Agency in Pune, houses various services such as marketing, branding, web development, catering to numerous clients involved in sectors like IT, Hospitality and Management, construction firms, and others. Bright Pixel has managed to earn quite the reputation and recognition from these companies and brands and has developed as a Brochure Design Agency in Pune.

There are many benefits to using a digital brochure as compared to before:

1. 1. The distribution of brochures used to be an expensive and time-consuming task. Still, now the digital copy can directly be sent out to clients and posted on websites with maximum efficiency.
   2. The nature of a business is dynamic. A change meant the designing of a new brochure with each change. Digital brochures can be easily customized and edited as the business changes.
   3. Brochures were printed on paper, and thousands were sent out at a time, with most of them being used as scrap paper which led to increased waste; digital brochures are online and do not harm the environment.
   4. Digital brochures are very attractive as opposed to paper printed details with the help of templates designing and creativity, which makes the brochure eye-catchy and attracts people towards the business.

A very common way of promoting business was offering vouchers that the customers could use and the instructions used to be mentioned on the brochures, which made them wordy. With digital brochures, however, the practice of sending vouchers could be as easy as scanning the QR code provided on the brochure. The design of the brochure plays an important role here as an addition such as a QR code requires planning.

Graphics design company in Pune, Bright Pixel has a qualified team that customizes the brochures according to the needs of their clients, offering various types of variations to the design of the brochure. The brochure can be made out as a single leaf brochure or can be a multi-fold brochure. These design variations add to the look of the brochure and make it more attractive to the clients.

The need for digital brochures is increasing as new businesses are being set up regularly, and digital brochures are the way to spread the word. They are cost effective; therefore, new companies do not have to maintain a large budget for marketing, and they can easily be sent through various platforms like Instagram, Twitter, Facebook, LinkedIn.

New companies can also get ready-made templates for digital brochures where they just have to fill in the set sections of the template with the required information. They then can market their company’s services.

A concern that arises with the usage of brochures is that they may seem quite outdated compared to the advanced forms of technology we have now that can be used for digital marketing. The answer to that concern is that brochures are something that people are familiar with; they know what a brochure is and what the utility is, so as long as digital brochures have that touch of originality, they will always be used as a backbone of digital marketing.

In conclusion, digital brochures are simple and effective, and they can successfully be used as a tool that allows the company to truly make its business digital. They can be designed as per clients making a virtual choice to hamper your business.

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Facebook Ads vs. Google Ads Which One Works Best?

Advertising is the best strategy for marketing. Ads reflect an enhanced mirror image of your brand to the world to attract customers. Industrialization is rapidly growing and business entities must be adopting digital platforms to urge the market to accomplish the entrepreneur’s success. For this, almost every organization is taking great efforts to create their product brand. The best solution is to go for Facebook and Google Ads. These social media platforms have revolutionizing capabilities that may turn the faith of a business. Every year digitization is crossing its set marks and becoming the new trend. We all know that Facebook is a social media platform and Google is a search engine. Bright Pixel, a Social Media Marketing Company in Pune knows the importance of these social media platforms and helps you increase business by engrossing in minute details of marketing. Knowledge about Facebook Ads?

More than 2 billion people use Facebook each month. Your product can be reachable to all ages people and a vast population. Facebook Ads are self-created Ads to promote as their scope and reach are wide. Facebook through its self-serve tools allows the users to target audiences. It provides them with analytical reports that track the performance of every Ad. Facebook is accessed by people throughout the day for personal reasons. Hence images, videos, and generic content keep people engaged and such content advertising can help reach the masses. Facebook knows people’s social behavior and personal interests which can convert the lead to business. There are some paid advertisements also which promote your product beyond conditions. Benefits of Facebook Ads? User friendly and reliable. Facebook Ads offer Robust Analytics Clicks and conversations can be obtained at a low cost. New leads achievable with remarketing option. Micro-target accessible as business needs social media. Knowledge about Google Ads

Google is like a universal language understood by everyone and absorbed to answer every question. It is an online advertising platform. Advertisers bid to display their Ads, products, services, images, and videos for online marketing. Ads uploaded by you can be visible on google search as well as google display networks like different apps. Google uses Pay-Per-Click (PPC) pricing model for advertising. One needs an honest budget to choose Google Ads as the cost per click is high. Benefits of google ads for business Google display network which includes third-party websites enhances the reach of your product. Remarketing and banner Ads display Adsense can help highlight your ads in the selected areas of a website. SEO and keywords increase the visibility options for your product A higher quality score and the bid amount can place your product Ads in the maximum range of Google ads. Maximum exposure with low cost. Facebook ads vs Google Ads: Which one is better for Advertising? The key factor about online marketing is how products are shown to consumers. Facebook mainly displays ads to the user according to their interest while Google focuses on displaying ads based on searching for a product specifically. Small businesses intend to find the difference between these two platforms to invest with small budgets. So, Bright Pixel as the Social Media Agency in Pune has taken this task to clarify this point and guide our investors. Facebook emphasizes brand advertising while Google is more focused on bringing business or lead conversion. Google Ads that are paid one help users to target the audiences based on the keyword search. Text-based search can help customers find the required product and reach the target audience. Facebook has a very low per lead cost and maximum reach as social engagement is vast. While Google’s Per lead cost is higher as the lead conversion rate is maximum to grow your business. The Business to Customer reach is maximum on Facebook and Business to Business reach is countless on Google. Lead generations are equally achievable on both platforms. But B-to-C lead generation is better on Facebook as it works on the posting of Image and Video Ads. B-to-B lead generation is maximum on google as keyword search or Text-based search is a prominent player. The conversion ratio for B-C lead generation can be up to 15-20% on Facebook while B-B lead generation on Google can be up to 40%. Facebook collects huge data like the topics in which you show interest in the newsfeed, pages you like, location, vacation, and birthdays. These emotional displays on Facebook are a lottery for Advertising your product. Google ad supports search network campaigns which include text formatted advertisements of products that user searches on Google. And the second is display network campaign which has differently formatted ads with images that appears on websites or applications. Both the platforms demand proper Knowledge of your target consumers, and your budget while investing in traffic generation towards your website. Content plays a key role in Advertising. Both the platforms are equally important but proper strategic content can expose your business to maximum people. Bright Pixel as a creative ad agency is well-versed in balancing content and believes in developing strategic Adsforproposed customers. We know both platforms and utilizes them to create lead generation. Fb and Google ads will hike your profits and increase sales to unbelievable rates. The majority of the public are internet users and both the platforms have proven perfect marketing and advertising performers. Which one should select is up to your business evaluations and situation. Bright Pixel is the best SEO Expert in Pune, knows how to unlock a massive amount of SEO traffic to your brand website. The content and graphics provided by us attract maximum likes and shares publicizing your business on both Facebook and Google