4 Important Tips Of Branding

The original mad man and ad Guru who launched Fevicol, Dove and American Express 50 years ago says it in a nutshell about branding in simplest words-

“It isn’t the whiskey they choose, it’s the image.” 

 ― David Ogilvy

Well, the norm that is still reigning supreme in the digital age.

The branding and brand image promotion starts from logo and reaches to 

digital media.

Tip1: Create a brand identity. 

Logo design speaks for brand identity, benefits and image-which is further transferred in  its brand positioning line, color scheme and promotion in media.

Tip2: Build the brand image objectively 

To build the brand image in totality, a certain benefit  is projected as a differentiation. One has to consider its positioning viz-a-viz its price, target buyer and the market. Dettol is antiseptic, Dove has moisturizer, Volvo boasts of safety. Although all products in the same genre have similar benefits.

Tip3: Include digital media in your brand promotion plan.

Create website, social media presence on FB, INSTAGRAM. 

Also, make communication with the prospects through mailers. This way you will have the brand presence on the internet.

Tip3: Maintain continuity

The most important thing in branding is continuity. Remember ‘fair & lovely’ cream- the entire advertising from packaging to poster to FB page to tvc’s – everything is in Pink color. So make sure you achieve it in digital media for faster recall.

Tip4: SEO is equally important for brand promotion

Your brand may be good, the website may be effective. Yet the SEO – Search Engine Optimization-is needed in optimizing your site. There are branding agencies, graphic design agencies and web design agencies who do this work -

to make your site visible and reach out to your buyer.

This way you increase the probability of your audience knowing about you. The search on the topic relates to your brand brings your site in the top 10 searches instantly.

If your brand promotion is done well, people will start searching for your brand as well. It’ll be far easier to rank for your brand than for a lot of other search terms.

Bright Pixel is the unique, creative web design agency in Pune that specializes in Branding, It has successfully developed for several client's Corporate identity design/logos, web design, SEO and digital promotion in social media.

Top 10 Best SEO Plugins & Tools for WordPress Website

 1.       Yoast SEO Plugin

It is one of the most downloaded WordPress plugin at all times. Yoast’s WordPress SEO is a comprehensive solution for all on-site SEO needs. It allows to add SEO title, meta description & meta keywords to each post and page of your site. You can also write custom title for your main site, archives, category & tag. It allows setting the preferred sitemap, page title, meta description &  URL.

• It has power to link the site with Google Webmaster console for the task of verification.
• This Best SEO Plugins & Tool offers full SEO page analysis and provides the score to the page based on some of the focus keywords.
• On the basis of color indicators, you can identify the page is SEO optimized or not.
• This plugin is free and can be downloaded from the WordPress. The premium version can be taken from the official website of Yoast.

2.    SEMrush

SEMRush is a tool that Pros use together analytics & insights from their competitor’s help improve their own SEO. You can learn about organic keywords to rank for, places where you can get backlinks from, insights into competitor’s advertising  strategies & more. SEMrush is paid subscription and is used by thousands of SEO professionals all over the world. It can provide an enormous wealth of data.

3.     SEO Ultimate

This is another name in the list of Best SEO Plugins & Tool which is free to use and can be downloaded from a repository of WordPress. It is used for the task of complete on-page Search Engine Optimisation.

• There is a tag rewriter feature that helps in editing title posts and helps in higher SEO ranking.
• You can add a Meta description of posts, attachments, categories, and tags etc.
• There is a features of internal linking through which you can create deep links.
• You can create open graph data, homepage, user profiles etc with the help of open graph feature.

4.     The SEO framework 

This is a free SEO plugin which has the ability to provide SEO solution that is best for any WordPress site. To look for a reliable SEO solution, this is one of the Best SEO Plugins and tool.

• This plugin has the feature of supporting bbPress & WooCommerce etc.
• There is a SEO solution which is beginner friendly.
• In order to prevent duplicate content, it creates canonical URL with domain mapping.
• You can create open graph images according to the requirements of users.

5.     SEO Squirrl

Another name in the list of Best SEO Plugin and tool is SEO Squirrly. This tool is actually for the beginners who do not have much knowledge about the SEO. You can create high-quality content which is user-friendly.

• You can get copyright free images with using this plugin.
• With just a few clicks, you can focus on e-commerce SEO strategy.
• You can decide how your website will look on Google with the help of JSON-LD structure & the snippet of squirrly.
• You will get email alerts in case of any attention is required on the site.

6.     GT-Matrix

GTMetrix is one of the tool that we have found ourselves using more and more to get detailed reports about our site's performance. It is a free tool that analyzes your page's speed using Google Page Speed

7.     Broken link checker

This WordPress plugin helps to check any broken links on the blog or the website. If it finds any, you get a quick notification. Once installed, this plugin will start the task by analyzing the post and other website content to get links. Then it checks if all the links are working properly.

• Along with the broken links, this plugin helps to detect the missing images, redirects, and links that are not working.
• You will get an email or a notification on dashboard in case of any findings.
• It prevents the search engine to follow any of the broken links.
• From the plugin page, broken links can be directly edited.

8.     WordPress Ping Optimizer

Whenever a new post is published on the website, WordPress has internal feature of service ping. The services that have to ping can be added in the dashboard on the setting page.

• This optimizer helps to prevent the blog from getting marked as a ping spammer.

9.     WooCommerce

 This is an all in one SEO pack which is one of the Best SEO Plugin and tool. You will be able to see an all in one SEO pack dialog box that appears on the edit products or products screen in WooCommerce.

• It is very easy and simple to use
• You can edit & organize meta information of all in one SEO pack

10.     Simple 301 redirects 

This is another Best SEO Plugin which is a free plugin. It is designed in order to provide you with some simple strategies of redirecting a request from one page to another page on the website.

• You get an easier way to redirect the request to other pages.
• You can set up 301 redirects from the older page to new page..

These are some of the Best SEO Plugin and tools that can be used in the year 2019 for the WordPressE-commerce Websites.

10 Ways To Grow Your Business With Facebook

10 Ways To Grow Your Business With Facebook

Every day, Facebook helps hundreds of thousands of small businesses around the world to achieve their goals. Here are ten ways you can grow your business with Social Media Marketing, starting today.

1. Start the conversation

Firstly it should be consistently done by using the findings of the analysis of the brand brief. The initial phase can be one full year. Start the conversation and find out. Not only is engagement proven to make customers more likely to buy, it also helps brands build up a loyal community, keeping you in touch with what people think, want and buy

2. Motivate people

Want people to follow your Page or buy your product? Give them a good reason to take action. Competitions and offers can help businesses reach wider audiences and gain new customers—often within a short period of time.

3. Make your customers part of your story

Happy customers are your ultimate business asset. By encouraging customers to share their feedback on your products and services, not only do you deepen engagement and build trust, you’ll also have the opportunity to reach wider audiences.

4. Make customer service your thing

Great service sets businesses apart from the crowd and keeps customers loyal. Pages messaging is a quick and easy way to answer queries and stay in touch with customers. Visit your Page admin to set your query response time, which lets Page visitors know how quickly you typically answer queries.

5. Give video a try

With around 8 billion video views on Facebook daily, it’s clear that video is winning in the engagement stakes. Don’t be put off by big brands’ high budget productions, though; home-grown video can work just as well.

6. Use Insights to understand what works

Available to every Page is a whole treasure trove of valuable information, in the form of Insights. Here you can find out who’s looking at your Page, when and how. You can also see which types of content they engage with most, so that you can figure out what’s working best. Insights are also handy when you’re using Facebook Ads, because they can help you decide on relevant target audiences and match up Ad copy and creative according to what interests those audiences most.

7. Promote relevant content with target audiences

The second type is adding a creativity by covering the point of interest of the consumer- establishing a channel of communication between the brand and the viewer.

8. Find new audiences

A loyal following is a great starting point for growth. You can find and reach new audiences who are exactly like the kinds of people who are already your customers.  This makes advertising on Facebook less of a guessing game—and way more cost effective than traditional channels.

9. Turn fans into customers

Thanks to new Ad options and formats, it’s now even easier than ever to turn Page fans and website visitors into customers. Many small businesses have found success with Carousel Ads that allow a selection of products to be shown at once. For more inspiration and tips to get Facebook working for your business.

Website development & Static vs. Dynamic.

Websites are the most important element of the Internet from many years. There are many website development and Design Company now a days. The central or a main page of a website is called a home page. This is mainly the first page you see when you call a website up and can also be called a ‘start page’ or ‘index page’. Then, the user proceeds into the site’s sub-pages.

Content such as texts, images, and videos to be displayed on the Internet is all digital web presence. In web site design many Graphic design company who provides web page design i.e. user friendly design. There are many reasons business people such as the business based on the product or business based on service needs a representative website. To inform potential customers about products and services, to represent the company, to allow contact with different departments, or to distribute goods online. For private or individual users, a website gives them the chance to actively take part in public affairs. There are also many personal sites that contain entertainment or informative material. Social network profile is used to show or place your website link to increase the chances of catching the attention of potential employers, interested parties, or like-minded people.

Because of the large reach of the website is one of the important reasons for growing the number of internet sites in recent years. As per the survey on internet there are approx. 1B. Sites are present, but only 25% of websites are working.

Creating a website

Many companies used a business cards they defiantly ad Logo on it which is created by many Logo designing services around us and they do not forget to add their internet presence means they add their website link and email signature on it. Whenever this address or web address is typed into a browser’s search field (known as the uniform resource locator, URL), the start page or Home page of the website appears. Depending on the size of the website, site visitors access the website’s sub-pages. Hyperlinks, or simply ‘links’ are very useful to connect single HTML (Hyper Text Mark-up Language) documents of a website. Links are much more important sub-pages (e.g. departments, product categories, or representative information pages) are usually combined in the navigation and can be found in the website's header. They are displayed on the home page and other every sub-page of the website. The navigation is always important and useful to the user orientate themselves and see an overview of the website’s structure. We can use Links to place in the text and image elements in the website’s content. The footer of a page often contains links to further information like the site owner and the legal framework.

Static and dynamic are two types of website

A static site is usually written in plain HTML, and what is in the code of the page is what is displayed to the user.  Static site the main advantage is Flexibility - Every page can be different, to match the layout to different content, and the designer is free to put in any special effects. This allows theming and we can use different theming. Static sites are much lower in cost as comparatively dynamic sites.

Problem with the static site is when you wish to update the content, unless you are conversant with HTML and the design methods used in the site to made change any content you have to go back to your designer. It can be perfectly ok when a new page is required which needs design input, but if all you want to do is change some text, then it can be a nuisance for both client and designer. Scalability is the second main problem ,If you wish to sell products on your site and you have a lot of them then you may have to construct individual pages for each one, which can take considerable time, effort and cost.

 A dynamic site is written using a server-side scripting language such as PHP, ASP, JSP, or ColdFusion. In this kind of site, the content is called in by the scripting language from other files or from a database depending on actions taken by the user. The most important advantage of a dynamic site is that you can connect a dynamic website with database and you can fetch the organised information or data. Create product pages or categories of related products sorted in a variety of different ways depending on how the user wants to view or see them. Because of the database connection, you can create a contentment management system. Data via a web-based series of administration pages. Client manage that content can be a text for their pages and images to go along with the text, or items in their product range with categories, specifications, short and long descriptions, images, etc. There are little or no ongoing costs unless there is a change in the basic design or an extra capability added. 

Dynamic site design is more fixed than a static one because the pages are essentially a template into which data and content is poured to create multiple pages of a similar type. So all your product pages will be essentially the same page layout with different data displayed. While some customization capability can be built in it is usually quite limited, such a selection from a set of pre-defined options. Individual layout changes to particular pages are not possible all times.

All About CDN

Content plays a key role everywhere on the internet. It is basically the undisputed king. Whether you are shopping online or reading your favourite blog or getting any kind of information or searching something or even watching a Youtube video, each of these activities is governed by the content on the internet. Content Delivery Network or CDN is that underground part of the internet which looks after the influx and flow of all of this content on the internet.

You must be well aware of that annoying delay caused due to the lapse in between the loading of web page and the content appearing on it. This delay could be because of the physical distance and the major responsibility of CDN is reduce is this lapse time and make the content readily and immediately available.

Here are few reasons why CDN is important for your website

1. Speed

CDN distributes the content closer to the visitors by shifting it to the closest network node. This reduces the loading time of the page and thus increases the speed of the website. In other words CDN helps to reduce the bounce rate as the visitors and the users stay on the website due to good speed.

2. Increase the redundancy

            In CDN the nodes are distributed hence they can withhold a large amount of traffic and can handle hardware failure better than other servers.

3. Cost Effective

            Since there are many nodes in this network the load is equally distributed and hence the load on one server reduces. The only cost you will have to bare is that of the CDN which is lesser than the additional hardware you will have to implement otherwise.

4. Security

            CDN provides high level information security which is a must for any webpage or brand. It also provides high standard of encryption, authentication and integrity. Since the data is distributed across all the nodes, failure of one will not cause the system to crash so in this way it also provides data security.

Hence CDN is a must for any website and at Bright Pixel, we being one of the best website design companies in Pune and one of the best website development companies in Pune we provide best services and give importance to CDN. Apart from being a website development company in Pune we are also a digital marketing company in Pune and also provide SEO services in Pune. 

SSL – A must for your Website and Domain!

Today’s world is a world of danger at many instances and places, Internet is even more so, hence having a good security system becomes very essential. Due to various factors on the internet and its vast stretch it becomes very vital to protect your domain from the threats it is prone to.

SSL certificate is very useful in protecting your domain from most of the potential threats around. SSL (Secure Sockets Layer) certificate is a digital certificate which creates a bridge between the website and its visitors and helps secure the information passed between the website and the audience’s browser, for eg, the email addresses or the credit card numbers, the phone numbers and so on. Even if you don’t have an ecommerce website having a SSL certificate for your domain adds to your website’s credibility.

Following are the reasons why an SSL certificate is a must

1. Prevents Information Breach

When particular information is sent from one party to the other it goes through various parties and the chances of this information being stolen at these mid parties is really high if SSL is not applied. SSL encrypts the data in such a way that only intended party can understand it and thus it helps in securing and protecting your data.

2. Authentication of the Identity

SSL certificate authenticates the identity of your website. Verifying the identity is of utmost importance when we bring about the aspect of web security. Once your website is authenticated through SSL certificate the integrity of your website is verified and established.

3. User Trust

Users will definitely trust an authenticated and a verified website. Now-a-days users do take care of the security of their data and hence they trust a site which is SSL certified. This ensures more traffic on your website and definitely more sales.

4. Better Ranking

When SSL is applied the speed is improved. Due to the improved speed and the verified nature of your website the visitors trust your website and visit it regularly which increases your SEO ranking. Who doesn’t want to be in the first page of Google?!

Investing in an SSL certificate is always a smart decision it not only builds trust amongst your visitors but also has a potential to generate leads. At Bright Pixel, being one of the best SEO company in Pune and a Website Design Company in Pune, we take care of this aspect. Visit our website to know more about our great SEO services in Pune and how we work it out being one of the best Website development company in Pune.