1. Make your product a
hero- offer the product
promise-
Don’t beat around the
bush in visuals and content- talk straight about your company and product is
the hero.
2. Be different, yet
relevant- that’s creative-
Make the entire
presentation a breath of fresh air, different from the predictable, expected.
3. More visuals, apt
content- One picture is worth a
thousand words and more attracting, effective that to tell in text. However,
the text is important to take the visual ahead.
4. know of the PIN
APPEAL- The pin has to appeal
psychologically, neuro-linguistically to the viewer’s senses- further telling
the benefit of the product.
5. Let the content tell a
story- Storytelling is heard,
read by anyone in the age of 6 to 60- and the message is driven home- no matter
what is the product.
6.Pin at a regular
frequency- Don’t
keep the pin unchanged for a longer time. Change it, let the viewer get
addicted to looking forward to the new pin.
7. Plan the whole year’s
pins- View the year in advance
with the product marketing objectives. Keep the seasonality of the product in
mind, specific offer days like valentine’s day, a new year, Xmas, anniversary
day, e.g. Amazon anniversary sale- and devise pins accordingly.
8. Make value addition offers financial every quarter- Every company looks at growth as per the
financial year, The fin. Year is in 4 quarters. Each quarter preview the
possibilities of increasing the sales and devise offers accordingly they can be
on multiple or single purchases, a sale for a span, or connecting to a specific
event.
9. Devise a strategy to
attract eyeballs- The
strategy is to attract- create desire- tell benefit, evoke action. Every pin
should have the power to stop, pull and make the viewer go for the product – or
recall.
10. Don’t forget PIN SEO- Optimisation is needed for pins also like
any other digital vehicle- hence key words are center stage for every pin.
11. Simplify- simplify-
simplify- The entire pin has to
tell the story in one go - do not puzzle the viewer, make it lucid yet
intriguing.
12. Filter your audience
and target in the pin- There
is no point in making a generalized pin that attracts all- what’s the use if it
is not relevant to 80% of the viewers who don’t need it- e.g. an aftershave
lotion is needed by adult males- why attract women, children who are not
buyers. Let the pin in the first go to reach the guys who want it- and tell
them the benefit.
13. Pl makes it a
pleasant experience- Let
them not be serious and gloomy like some art films or festival films. Here we
are selling dreams- a make-believe world. Pins are like TVCS or FM ads – they
don’t have to depress you- after all, it is the new-age form of
advertising- it has to raise your aspirations for a better, happier life.
14. Finally make it easy
to shop- After you have won the
heart of the viewer, he/she may want to buy the product. Make the link to
purchase easy to reach.
Bright Pixel, a unique Pune based web and digital Design
and Development Company in Pune, has a research based model that offers
pins with a specific penetration and impact on the corresponding Target Group.
The firm not only follows the above pointers to create effective pins but more
that are in its media magic bag. To know more on this and other avenues of
winning the buyer’s heart in the digital
, internet world , do visit our blog section, on our website.
Happy, profitable
pinning!
