4 Important Tips Of Branding

The original mad man and ad Guru who launched Fevicol, Dove and American Express 50 years ago says it in a nutshell about branding in simplest words-

“It isn’t the whiskey they choose, it’s the image.” 

 ― David Ogilvy

Well, the norm that is still reigning supreme in the digital age.

The branding and brand image promotion starts from logo and reaches to 

digital media.

Tip1: Create a brand identity. 

Logo design speaks for brand identity, benefits and image-which is further transferred in  its brand positioning line, color scheme and promotion in media.

Tip2: Build the brand image objectively 

To build the brand image in totality, a certain benefit  is projected as a differentiation. One has to consider its positioning viz-a-viz its price, target buyer and the market. Dettol is antiseptic, Dove has moisturizer, Volvo boasts of safety. Although all products in the same genre have similar benefits.

Tip3: Include digital media in your brand promotion plan.

Create website, social media presence on FB, INSTAGRAM. 

Also, make communication with the prospects through mailers. This way you will have the brand presence on the internet.

Tip3: Maintain continuity

The most important thing in branding is continuity. Remember ‘fair & lovely’ cream- the entire advertising from packaging to poster to FB page to tvc’s – everything is in Pink color. So make sure you achieve it in digital media for faster recall.

Tip4: SEO is equally important for brand promotion

Your brand may be good, the website may be effective. Yet the SEO – Search Engine Optimization-is needed in optimizing your site. There are branding agencies, graphic design agencies and web design agencies who do this work -

to make your site visible and reach out to your buyer.

This way you increase the probability of your audience knowing about you. The search on the topic relates to your brand brings your site in the top 10 searches instantly.

If your brand promotion is done well, people will start searching for your brand as well. It’ll be far easier to rank for your brand than for a lot of other search terms.

Bright Pixel is the unique, creative web design agency in Pune that specializes in Branding, It has successfully developed for several client's Corporate identity design/logos, web design, SEO and digital promotion in social media.