Introduction:
With the advent of Coronavirus, Digital Marketing is being used more than ever; all businesses have shifted towards digital marketing. Looking back at the traditional ways of promoting a business, one word that comes to mind is brochures. They were widely used to make people aware of businesses and what they offered. Brochures have remained timeless and are being used to this date. Bright Pixel, a Brochure Design Company in Pune helps to create attractive and informative digital brochures that help take one’s business to additional levels.
An Ad Agency in Pune, houses various services such as marketing, branding, web development, catering to numerous clients involved in sectors like IT, Hospitality and Management, construction firms, and others. Bright Pixel has managed to earn quite the reputation and recognition from these companies and brands and has developed as a Brochure Design Agency in Pune.
There are many benefits to using a digital brochure as compared to before:
- The distribution of brochures used to be an expensive and time-consuming task. Still, now the digital copy can directly be sent out to clients and posted on websites with maximum efficiency.
- The nature of a business is dynamic. A change meant the designing of a new brochure with each change. Digital brochures can be easily customized and edited as the business changes.
- Brochures were printed on paper, and thousands were sent out at a time, with most of them being used as scrap paper which led to increased waste; digital brochures are online and do not harm the environment.
- Digital brochures are very attractive as opposed to paper printed details with the help of templates designing and creativity, which makes the brochure eye-catchy and attracts people towards the business.
A very common way of promoting business was offering vouchers that the customers could use and the instructions used to be mentioned on the brochures, which made them wordy. With digital brochures, however, the practice of sending vouchers could be as easy as scanning the QR code provided on the brochure. The design of the brochure plays an important role here as an addition such as a QR code requires planning.
Graphics design company in Pune, Bright Pixel has a qualified team that customizes the brochures according to the needs of their clients, offering various types of variations to the design of the brochure. The brochure can be made out as a single leaf brochure or can be a multi-fold brochure. These design variations add to the look of the brochure and make it more attractive to the clients.
The need for digital brochures is increasing as new businesses are being set up regularly, and digital brochures are the way to spread the word. They are cost effective; therefore, new companies do not have to maintain a large budget for marketing, and they can easily be sent through various platforms like Instagram, Twitter, Facebook, LinkedIn.
New companies can also get ready-made templates for digital brochures where they just have to fill in the set sections of the template with the required information. They then can market their company’s services.
A concern that arises with the usage of brochures is that they may seem quite outdated compared to the advanced forms of technology we have now that can be used for digital marketing. The answer to that concern is that brochures are something that people are familiar with; they know what a brochure is and what the utility is, so as long as digital brochures have that touch of originality, they will always be used as a backbone of digital marketing.
In conclusion, digital brochures are simple and effective, and they can successfully be used as a tool that allows the company to truly make its business digital. They can be designed as per clients making a virtual choice to hamper your business.
