Digital Brochure Makes Your Business Digital

 

Introduction:

With the advent of Coronavirus, Digital Marketing is being used more than ever; all businesses have shifted towards digital marketing. Looking back at the traditional ways of promoting a business, one word that comes to mind is brochures. They were widely used to make people aware of businesses and what they offered. Brochures have remained timeless and are being used to this date. Bright Pixel, a Brochure Design Company in Pune helps to create attractive and informative digital brochures that help take one’s business to additional levels.

An Ad Agency in Pune, houses various services such as marketing, branding, web development, catering to numerous clients involved in sectors like IT, Hospitality and Management, construction firms, and others. Bright Pixel has managed to earn quite the reputation and recognition from these companies and brands and has developed as a Brochure Design Agency in Pune.

There are many benefits to using a digital brochure as compared to before:

1. 1. The distribution of brochures used to be an expensive and time-consuming task. Still, now the digital copy can directly be sent out to clients and posted on websites with maximum efficiency.
   2. The nature of a business is dynamic. A change meant the designing of a new brochure with each change. Digital brochures can be easily customized and edited as the business changes.
   3. Brochures were printed on paper, and thousands were sent out at a time, with most of them being used as scrap paper which led to increased waste; digital brochures are online and do not harm the environment.
   4. Digital brochures are very attractive as opposed to paper printed details with the help of templates designing and creativity, which makes the brochure eye-catchy and attracts people towards the business.

A very common way of promoting business was offering vouchers that the customers could use and the instructions used to be mentioned on the brochures, which made them wordy. With digital brochures, however, the practice of sending vouchers could be as easy as scanning the QR code provided on the brochure. The design of the brochure plays an important role here as an addition such as a QR code requires planning.

Graphics design company in Pune, Bright Pixel has a qualified team that customizes the brochures according to the needs of their clients, offering various types of variations to the design of the brochure. The brochure can be made out as a single leaf brochure or can be a multi-fold brochure. These design variations add to the look of the brochure and make it more attractive to the clients.

The need for digital brochures is increasing as new businesses are being set up regularly, and digital brochures are the way to spread the word. They are cost effective; therefore, new companies do not have to maintain a large budget for marketing, and they can easily be sent through various platforms like Instagram, Twitter, Facebook, LinkedIn.

New companies can also get ready-made templates for digital brochures where they just have to fill in the set sections of the template with the required information. They then can market their company’s services.

A concern that arises with the usage of brochures is that they may seem quite outdated compared to the advanced forms of technology we have now that can be used for digital marketing. The answer to that concern is that brochures are something that people are familiar with; they know what a brochure is and what the utility is, so as long as digital brochures have that touch of originality, they will always be used as a backbone of digital marketing.

In conclusion, digital brochures are simple and effective, and they can successfully be used as a tool that allows the company to truly make its business digital. They can be designed as per clients making a virtual choice to hamper your business.

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How does design impact your brand identity?

Gone are the days when brand promotions majorly relied on permanent paint jobs. Times have changed. Smarter ways of marketing a brand have come up, which are way more effective and impactful too. Creating brand identity, investing efforts in branding and managing the brand and its online reputation together make any brand worthy – a large corporate, an MNC, a global biggie, a small-scale industry, a start-up, or a locally emerging brand. While brand identity is undoubtedly the face of a brand, it is important to make a brand ‘experiential’ through various effective branding strategies. And what else could be the most paramount tool than design?

It’s a fact that design elements hold a measurable impact on your brand identity, and it has grown much beyond its conventional definition of a logo, a tagline, typography and packaging. Design lets you communicate more about your brand with customers and prospective buyers. It reflects what you want to say through a brand in tens of different impactful ways. It helps your brand stand out and be unforgettable, pushes consistent branding efforts, delights existing audience and attracts more prospects, and adds more power to packaging if you sell physical products.

Realize the power of wall graphics and vinyl printing as branding tools

Have you been realizing lately that your physical office space is too plain and needs an immediate facelift? Do you think that your brand’s presence is not felt in its very own office space? Are you looking for an out-of-the-box promotional tool for the next event? Space branding might be the ultimate solution that you have been looking for.

Aesthetics and ambience at office spaces play a crucial role in growth of businesses. Space branding solutions have the power to create branded environments at offices or casual promotional settings. They can do a lot more than just adding your brand’s logo everywhere. Google, Amazon, Flipkart, Facebook, and several other behemoths have already set phenomenal examples in front of the world, and now it’s time that even the smallest and newest of businesses also adopt the same strategy to boost their brand identities to all new levels.

Modern businesses are realizing the significance of having a positive brand identity, both virtual and physical, and are thus considering it on priority. Marketing content, graphics, images, text and layouts, everything is high in demand. At the same time, it has become necessary to make sure that online and physical branding must complement each other to reflect the best results. Moreover, just like how the halo effect works for a brand’s identity amongst its targeted customers, it also determines the same amongst its employees.

While customers and prospects love experiential brand identities, existing and under-recruitment employees also demand the same when it comes to office environment, workspace sentiments and overall work culture. Apart from customer retention and client satisfaction, these effective marketing tools facilitate creativity at workplaces in a novel way. With contemporary business environments believing more in creating excellent first impressions, both virtually and physically, visual branding activities are garnering more prominence. Wall graphics are particularly in demand, followed by vinyl printing, and custom glass graphics.

We’re experts in wall graphics and vinyl printing solutions

Wall graphics can instantly transform ordinary wall surfaces into powerful marketing and branding tools. With wall graphics, walls of offices, co-working spaces, and even homes can turn into dynamic message boards. Boom in demand for visual communication solutions triggers innovation. While organizations are developing interest in this form of visual branding tools with an aim to extend their message, homeowners are equally interested in implementing these types of graphics for enhanced décor and ambience.

Vinyl lettering & printing can cast a lasting impression of your brand. Themed graphics, logo prints, mission & vision statements, inspirational & motivational quotes, branding messages and many other wall graphic elements – possibilities of communicating with clients and employees are virtually endless.

With brands getting more intangible, brand identities also have to be more visual, emotional, personal and experiential. Wall graphics excellently play the role of a storyteller. An extremely affordable kind of space branding tool, wall graphics are powerful enough to breathe a new life into your brand’s identity. If you wish to include affordable wall graphics solutions in your next marketing arsenal, we’re a premium creative advertising and brand design agency in Pune, specialized in graphics design, space branding, custom wall graphics & glass graphics and vinyl printing solutions.

Wall graphics personalize office or home spaces, offer them an inviting outlook and enhance communication. While businesses can communicate their brands better, residences instantly get visual appraisal with graphic solutions like custom wall graphics and glass graphics.

We’re a sought-after space branding company in Pune, with an expert team of seasoned design professionals and marketers. We’ve been working with corporate offices, hospitality chains, retail brands and non-profits on their space branding strategies. Customized wall graphics have been a great way for them to communicate their brand values with customers, prospective clients and employees. Vinyl graphics printing has also been way too versatile and cost-efficient for them in achieving desired results out of branding efforts.

Modernize your office space – go for space branding solutions like wall graphics and vinyl printing. Let your workplace be the picture of your brand, and let employees themselves be your brand ambassadors! Are you worried about fewer resources and lesser space to brand? We’re just a call away to discuss how you can implement office branding in limited space and how spatial graphic design ideas will influence your brand’s identity!

DONT QUARANTINE YOUR BUSINESS PLANS

Quarantine – A period of isolation. Frustrated??? Worried for your business???

There’s no equation these are uncertain times, but how we have business and leaders react to the situation and proactively prepare for the future will set us apart.

We do not allow us all to go out, but technology is allowing people to carry on in many areas of their work.  We can assume that the more people are working from home, the more flexible the ‘workday’ becomes. This means that people may do personal or business types of searches at any hour of the day or evening. So why waste time????

How a business treats marketing can make or break them. The answer in these times is to not stop marketing. It’s a good idea to reallocate the existing marketing budget (like the budget for events or billboards) to different digital channels.

To – dos for marketers in the current crises.

Shift Offline To Online Marketing.

Website and social media platforms are excellent marketing tools. Ultimately, online marketing gives you the opportunity to market your brand in creative and exciting ways.  Morden business must ensure that we do not leave them behind. An online presence is one of the most important investment that a business can make.

Create A Standout Business Website.

Think of your website as the cornerstone of your brand. It will probably be the first point at which people learn about your business.

Redesign Your Website.

Ideally, you should do a full redesign of your website every two to three years to stay Morden. A website should communicate in a better way with your customers. To make your website more appealing and easy navigation system to gain more visitors and increase sales. To make the website more visually appealing with the latest graphic technologies.

Search Engine Optimisation.

SEO is a long-term strategy. You should not divert your SEO budget, you should carry on because Google’s algorithms are not taking a break during a crisis.

Ramp Up Your Digital Content.

Most consumers shop across multiple channels want to connect and engage with brands through digital channels. Most business has made or are begging to make the transition to better engage today’s digital consumers. They must integrate offline with online methods, they must collect consumer data across all touchpoints, and marketers understand that personalized digital experiences will drive success.

Don’t isolate your business marketing.

For more details, please contact “Bright pixel” Pune most reliable digital marketing agency.

Bright your business future with bright pixel.

Stay home.. Stay safe .

7 - Off-Page SEO Strategies

What is on-page SEO?

On-page SEO consists of things associated with an internet site that you simply can control and directly manipulate. The foremost basic tactics that are used for on-page SEO are using keywords in your content, optimizing meta descriptions, HTML code, alt tags, and title tags. Aside from this, it’s also important to think about things like content quality, page performance, and content structure.
Off-page SEO refers to the factors that occur outside your website which will indirectly be influenced.

 
What is Off-page SEO?

As mentioned earlier, off-page SEO refers to all or any the activities that happen faraway from your website. These activities can helps to increase the ranking of a page with search engines. In simple words, off-page SEO tells Google what others believe your website.

Importance of Off-page SEO

Google takes many off-page factors into consideration when deciding where to rank a webpage. A huge majority of individuals start their searches on Google. Combine that with the very fact that the primary five results on Google get 67.6% of all clicks, and you'll understand why off-page SEO is vital.
It’s no surprise that traffic is extremely powerful for a business. And organic traffic generally features a lot of specific and high intent traffic, which may cause better quality leads.

What are the off-page ranking factors?

The most common off-page ranking factors are – Link Building, Social Media & Social Bookmarking. Therefore, it’s essential that you simply have well-placed techniques and methods associated with off-page optimization.


Off-Page SEO Strategies to Rank Higher on Google

1. Link Building Remains King

Link building is that the practice of building one-way hyperlinks, also referred to as backlinks, to an internet site . However, quality is more important than quantity. Why? Because when someone links to a different website, they're effectively saying it's an honest resource. it's widely accepted that when all ranking factors are equal, the quantity and quality of backlinks make the difference between rankings.
Before developing quality link building strategies, there are four attributes you want to understand:

1. Do follow – Dofollow may be a link that tells the search engines to crawl them and count them as contributions for quality link building.
2. No follow – Nofollow links are links with a rel=”nofollow’ HTML tag. This tells an enquiry engine to not associate an internet site thereupon link.
3. Sponsored Links – the rel= ”sponsored’’ may be a new sort of designation Google released on September 10th. they're paid adverts within the sort of hypertext that shows abreast of the results page.
4. UGC Links – Rel = “ugc” is another new designation Google released on September 10th. UGC is brief for “user-generated content” like links in blog comments, forums, etc.

2. Establish Your Expertise

Building thought leadership within the online sphere comes with many benefits. It can improve your SEO, create brand recognition, and convey repeat traffic. Moreover, visitors will likely stay your website for much longer. This may allow you to push them to different websites through internal links. Why is that important? it'll increase the interaction metric and contribute to SEO success.
But there are more benefits of building your expertise within the industry:

Higher indexing and crawling rates for your website

§ Attract quality website traffic
§ Increased leads for your business
§ Higher CTR supported brand recognition
§ Building visibility online
§ Increasing rankings on search engines
§ Improving website conversions

Here is how you'll establish your thought leadership:

§ Stick to your area of experience .
§ Speak at industry conferences
§ Get published on websites like Forbes, Entrepreneurship, Business To Community, hooked in to Success, as often as possible

3. PR Is Now Digital

Digital PR may be a tactic that brands use to extend their online presence by gaining press hits, citations, and high-quality backlinks. When done right, it can increase your website’s reach and visibility by driving referral traffic. It also proves to look engines that your website is legitimate, relevant, and active. Thus, leading to much higher trust scores and better rankings.


Here are a couple of methods of digital PR which will impact your SEO:

§ Blogger Outreach
§ Online Press Releases
§ Social Media Marketing
§ Online Reputation Management


4. Make the web mention You – Brand Mentions

In simple terms, a brand mention is when someone talks about your product online. Here are a couple of alternative ways to create mentions:

§ Guest blogging
§ Social campaigns
§ Providing strong Customer Service

5. Get Your Video Production Game On

Over the years, videos have proven their ability to extend online visibility, website traffic, and website ranking. Videos end in 50x more likely to realize Organic Ranking than Plain Text Results.
Videos are helps to reduce bounce rates, increase click-through rates, improve backlink profile, among others.
Therefore, investing time and money in video production may result in some amazing results for both your SEO and marketing purposes.

6. Breath New Life Into Old Content
Content repurposing allows you to use old content and gain value from those blogs and posts. once you prefer to repurpose, you have already got a headstart on the creation process. There are various benefits of repurposing your content also . It allows you to possess more high-quality content which can cause a greater online presence.

Let’s take a glance at how you'll repurpose your content:

§ Turn webinars into video tutorials
§ Turn old blog posts into comprehensive guides
§ Turn internal data into case studies
§ Turn PowerPoint presentation into a slide deck
§ Turn visual content into a Pinterest board
§ Turn quora q & ans into a blog post
§ Turn slideshow into an infographic
§ Turn blog posts into tips newsletter
§ Turn blog posts into a podcasts

7. Leverage Local Business Listings
You may wonder how your business information is said to your website’s ranking. It all boils right down to your overall quality score. Google looks at every place your business is online and assigns you a score via a sophisticated algorithm.
One way to enhance this score is to make sure that your business is mentioned everywhere correctly. Even a comma within the wrong place can affect your quality score. Moreover, having your business listed in many authority directories helps with SEO link building.
Google My Business, Yahoo Local, telephone book, CrunchBase are a couple of online directories that you simply can get your business listed on.