Imagine this scene: You visit a shopping site to find
the perfect pair of shoes for your morning walk. You chose one and place them
in your cart, but as you’re about to place the order, you receive an urgent
call that provokes you to leave the site before you can finish the purchase. In
the material world, that is where the story sadly ends. Your pair of perfect
shoes sit in your abandoned shopping cart, and you probably fail to recall
about them.
But, how would be the situation if the store had a means
to keep track of you and the shoes you nearly purchased? How would it be if, a few
days later, you see an advertisement on an email flyer offering those perfect
shoes and present you a 15% discount? Would you purchase them? You’d be more probable to remember how
perfect the shoes were and finally go back and buy them. Basically, this is how
retargeted ads work.
What
is Retargeting? Simply put, retargeting is the process of converting
window-shoppers into buyers. It is a marketing strategy that allows you to
target users who visited your website for the first time and left without
converting.
As
per a research, only 2% of users that visit your website initially for
the first time will convert or follow through with your call to action. With
this approach, yet, you can try re-engaging the remaining 98% by screening them
appropriate ads meeting their interest to get them to come back to your site
and make a purchase.
There is a constant evolvement in the digital
advertising space. Along with this evolution arrives the need for segmentation.
Delivery of a convincing message to your site visitors who are not converted is
a valuable method for growing sales and to capitalize on your digital Return on
Investment. The necessity to be shrewd with the messaging, and continue your
focus on the long term, is further vital than ever.
Irrespective of how memorable or interesting your
business might be, majority of people who visit your site or are going to leave
short of signing up, buying, or contacting you. Retargeting ads keeps your
brand in the memory of visitors after they leave, giving you a second, third,
or even fourth chance to fetch them back and convert. Retargeting can be unbelievably
effective for businesses that invest the time and effort to manage and optimize
their ad campaigns.
Why Retargeting is must to bloom your small business? Retargeting,
is a commanding way to reach your customers with exactly the right message at
exactly the right point in their customer journey. Retargeting is an honestly
upfront, cookie-based practice. Each time a new visitor visits your site, the
code known as a pixel drops an unspecified browser cookie. Further, when your
visitors browse the web, the cookie will allow your retargeting provider know
when to display your ads, confirming that your content is visible only to
people who have formerly visited your site.
At Bright Pixel, a
leading digital marketing agency in Pune, you can meet your retargeting advertising
needs. You can let your business grow manifold by advertising via our online
marketing company in Pune. The
two main goals for retargeting campaigns are typically awareness or conversion
and these goals are met by Bright Pixel, social media agency in Pune.
