The original
mad man and ad Guru who launched Fevicol, Dove and American Express 50 years
ago says it in a nutshell about branding in simplest words-
“It isn’t the whiskey they choose, it’s the image.”
― David Ogilvy
Well, the
norm that is still reigning supreme in the digital age.
The branding
and brand image promotion starts from logo and reaches to
digital
media.
Tip1: Create a brand identity.
Logo design
speaks for brand identity, benefits and image-which is further transferred
in its brand positioning line, color scheme and promotion in media.
Tip2: Build the brand image objectively
To build the
brand image in totality, a certain benefit is projected as a differentiation. One has to consider its positioning viz-a-viz its price, target
buyer and the market. Dettol is antiseptic, Dove has moisturizer, Volvo boasts
of safety. Although all products in the same genre have similar benefits.
Tip3: Include digital media in your brand promotion plan.
Create
website, social media presence on FB, INSTAGRAM.
Also, make
communication with the prospects through mailers. This way you will have the
brand presence on the internet.
Tip3: Maintain continuity
The most
important thing in branding is continuity. Remember ‘fair & lovely’ cream-
the entire advertising from packaging to poster to
FB page to tvc’s – everything
is in Pink color. So make sure you achieve it in digital media for faster
recall.
Tip4: SEO is equally important for brand promotion
Your brand
may be good, the website may be effective. Yet the SEO – Search
Engine Optimization-is needed in
optimizing your site. There are branding agencies, graphic design agencies and
web design agencies who do this work -
to make your
site visible and reach out to your buyer.
This way you
increase the probability of your audience knowing about you. The search on the
topic relates to your brand brings your site in the top 10 searches instantly.
If your brand promotion is done well, people will start
searching for your brand as well. It’ll be far
easier to rank for your brand than for a lot of other search terms.
Bright Pixel
is the unique, creative web design agency in Pune that specializes in Branding,
It has successfully developed for several client's Corporate identity
design/logos, web design, SEO and digital promotion in social media.
