1. Grab Viewers Attention
Attention span are short these days – especially consumers.
As things stand, companies have about 2 seconds to convince customers
that their products are worth any consideration.
A logo can quickly ‘grab viewers’ attention and communicate a
company’s core value in an interesting way. That short attention span you know, the one that causes consumer to
judge your business by its appearance – can work to your advantages, if you
have a solid logo to speak for your company.
2. Makes a Strong Impression
A logo is a company’s first Impression to
consumers. If designed well, it can offence the interest of the public and
invite them to learn more about the company; if not, you’ve just alienated a
potential customer base and basically tanked your business.
Successful branding is about telling a story that influence
customers’ emotions – plain and simple.
And, while it’s true that logo design is only a part of a company
brand, it serve as the foundation for the entire narrative on which the brand is built.
Colors, tones, fonts – all this
is determined by the story
you’re trying to tell, and your
logo sets the stage for this story.
These elements will later translate from your logo onto all of
your branding materials – letterheads, business cards, landing pages, you name
it – creating a concrete, marketable brand identity.
4. Visual = Memorable
Logos are a point of identification. The symbol that customers used
to recognize your brand. Ideally, you want people to instantly connect the
sight of your logo with the memory of what your company does–and, more
importantly, how it makes them feel.
Because a good logo is a visual, aesthetically pleasing, it
triggers positive recall about your brand that the name of your company alone
might not.
And, if we’re being honest, some of your audience will probably
forget the name of your business, but they’ll immediately associate your logo
with their memories of your brand.
5. Separates You From Competition
Dare to be different with your logo’s, because your company logo
tells consumers why your business is unique. Sure, maybe there are 50 other
coffee shops in your city, but yours is the one that’s committee to sustainability, and
your green, earthy logo drives that message home.
A well-designed company logo can communicate everything from the company’s
background to their mission through the right icon or proper font.
Your logo is the forum to both convey your values
and show consumer why you’re not like your competitors – you’re better.
6. Fosters Brand Loyalty
As your brand grows, your logo will become familiar to consumers,
and this familiarity creates the perception that you’re trustworthy and
accessible.
Once they like you, your customers will seek u out again
and again–and your logo is the thing they’ll
look for first.
7. Your Audience Expects It
Your logo is the first thing
that audience will look for when they see any communications from your brand.
It should be front and center of your marketing materials such as business
cards, flyers, advertisements, etc .
If you don’t have a logo (and
one that stands out), then you are missing an opportunity to make your business
stick in the minds of your audience.
So there you go! As you can see, you need a logo – it’s a vital
part of building a successful brand.
To meet this need, Brands has
created a feature-rich design suite devoted to building your logo and brand.
Our BrightPixel Team can
help you create a unique and effective Logo to represent your company’s best qualities.
