Facebook Ads vs. Google Ads Which One Works Best?

Advertising is the best strategy for marketing. Ads reflect an enhanced mirror image of your brand to the world to attract customers. Industrialization is rapidly growing and business entities must be adopting digital platforms to urge the market to accomplish the entrepreneur’s success. For this, almost every organization is taking great efforts to create their product brand. The best solution is to go for Facebook and Google Ads. These social media platforms have revolutionizing capabilities that may turn the faith of a business. Every year digitization is crossing its set marks and becoming the new trend. We all know that Facebook is a social media platform and Google is a search engine. Bright Pixel, a Social Media Marketing Company in Pune knows the importance of these social media platforms and helps you increase business by engrossing in minute details of marketing. Knowledge about Facebook Ads?

More than 2 billion people use Facebook each month. Your product can be reachable to all ages people and a vast population. Facebook Ads are self-created Ads to promote as their scope and reach are wide. Facebook through its self-serve tools allows the users to target audiences. It provides them with analytical reports that track the performance of every Ad. Facebook is accessed by people throughout the day for personal reasons. Hence images, videos, and generic content keep people engaged and such content advertising can help reach the masses. Facebook knows people’s social behavior and personal interests which can convert the lead to business. There are some paid advertisements also which promote your product beyond conditions. Benefits of Facebook Ads? User friendly and reliable. Facebook Ads offer Robust Analytics Clicks and conversations can be obtained at a low cost. New leads achievable with remarketing option. Micro-target accessible as business needs social media. Knowledge about Google Ads

Google is like a universal language understood by everyone and absorbed to answer every question. It is an online advertising platform. Advertisers bid to display their Ads, products, services, images, and videos for online marketing. Ads uploaded by you can be visible on google search as well as google display networks like different apps. Google uses Pay-Per-Click (PPC) pricing model for advertising. One needs an honest budget to choose Google Ads as the cost per click is high. Benefits of google ads for business Google display network which includes third-party websites enhances the reach of your product. Remarketing and banner Ads display Adsense can help highlight your ads in the selected areas of a website. SEO and keywords increase the visibility options for your product A higher quality score and the bid amount can place your product Ads in the maximum range of Google ads. Maximum exposure with low cost. Facebook ads vs Google Ads: Which one is better for Advertising? The key factor about online marketing is how products are shown to consumers. Facebook mainly displays ads to the user according to their interest while Google focuses on displaying ads based on searching for a product specifically. Small businesses intend to find the difference between these two platforms to invest with small budgets. So, Bright Pixel as the Social Media Agency in Pune has taken this task to clarify this point and guide our investors. Facebook emphasizes brand advertising while Google is more focused on bringing business or lead conversion. Google Ads that are paid one help users to target the audiences based on the keyword search. Text-based search can help customers find the required product and reach the target audience. Facebook has a very low per lead cost and maximum reach as social engagement is vast. While Google’s Per lead cost is higher as the lead conversion rate is maximum to grow your business. The Business to Customer reach is maximum on Facebook and Business to Business reach is countless on Google. Lead generations are equally achievable on both platforms. But B-to-C lead generation is better on Facebook as it works on the posting of Image and Video Ads. B-to-B lead generation is maximum on google as keyword search or Text-based search is a prominent player. The conversion ratio for B-C lead generation can be up to 15-20% on Facebook while B-B lead generation on Google can be up to 40%. Facebook collects huge data like the topics in which you show interest in the newsfeed, pages you like, location, vacation, and birthdays. These emotional displays on Facebook are a lottery for Advertising your product. Google ad supports search network campaigns which include text formatted advertisements of products that user searches on Google. And the second is display network campaign which has differently formatted ads with images that appears on websites or applications. Both the platforms demand proper Knowledge of your target consumers, and your budget while investing in traffic generation towards your website. Content plays a key role in Advertising. Both the platforms are equally important but proper strategic content can expose your business to maximum people. Bright Pixel as a creative ad agency is well-versed in balancing content and believes in developing strategic Adsforproposed customers. We know both platforms and utilizes them to create lead generation. Fb and Google ads will hike your profits and increase sales to unbelievable rates. The majority of the public are internet users and both the platforms have proven perfect marketing and advertising performers. Which one should select is up to your business evaluations and situation. Bright Pixel is the best SEO Expert in Pune, knows how to unlock a massive amount of SEO traffic to your brand website. The content and graphics provided by us attract maximum likes and shares publicizing your business on both Facebook and Google

Colors and Emotions: How Colors Make You Feel

Colors are like rays of hope scattered all around us. Some attract us; some disturb us; some bring joy, while some highlight the memories, further overwhelming the limitless feelings. Colors psychology affects the determination of a customer’s subconscious attraction towards your products. Colors help express your emotions, and emotions help you create a bond. Colors speak the language of emotions that can touch hearts and attach people to brands.

THE PSYCHOLOGICAL EFFECT OF COLORS:

Now one can think about the psychological effect of colors and why colors are so important in marketing? Mainly because Colors tend to have much possession on our ability to think and behave. Colors send the right message with the right emotion in publicizing the brand. In Marketing and Product Advertising, colors engage customers and evolve a feeling of procuring a specific brand or grab it and take home.

Let’s take a real-life example to elaborate on the effect of color.

Everyone loves McDonald’s. The logo and the Ronald McDonald statue are made in Yellow and Red color. It is the best example that tells us how colors can psychologically grumble about your stomach. People go crazy to click pics with the McD status because of its bright colors to post on social media, resulting in more publicity. When we say McD, the golden yellow arch comes into view that ends us at McDonald’s. McDonald’s used Red and Yellow color as it has a scientific reason behind it. The red color is a stimulating one that increases heart rate and jumpstart the appetite. The yellow color is a bright color that attracts the customers. They make actual money only cause these colors drag their customers to reach them.

Digital World is colorful. We enhance the brand value by adding colorful meanings to it. Colors make your view presentable in a way you want to convey your message. They tend to carry an emotional touch that leads them to feel and do what you intend them to do. Colors have psychological effects on the person’s ability to grasp the content visually. The success of the reachability of your content depends on the colors in this case.

Emotions are the magical roll-on tremors caused in everyone’s life. Colors subconsciously bring out an instant emotion in a person who helps them decide related to investments and business. We name it instinct, which is an emotional phase. Colors are warm and cool, which reflect human emotions and personalities. High contrast is the best choice for content distinction. But if everything is notable contrast, then nothing stands out clearly and is not reachable.

Colors make us feel every emotion. But colors can be too dependable on everyone’s personality and thinking capability. Not everyone can relate to the same emotion as others. Prudent use of colors contributes to up-scaling of product sales. They also influence mood swings and feelings positively and negatively.

HOW COLORS MAKE YOU FEEL:

The emotional phse can be categorized using colors by considering a large cross-section of people. Colors convey your exact message and handle 85% of product sales. Let’s see the primary colors and their emotional flow.

• Red: Red is the primary color that reflects the unique emotion. It depicts positive emotions like Love, Passion, Strength, Energy, Desire and Negative emotions like Anger, Rage, Danger, Warnings.
• Blue: A very Calm and Soothing color. It is the most used color for brand promotions like Twitter, Facebook, Amazon, Dominos, and Zoom. Blue color creates feelings of Trust, Security, Loyalty, Dependability, Intelligence, and peace. It also represents Masculinity and coldness.
• Yellow: A Warm and Bright color. It brings happiness, Energy, and Joy at a glance. Adverse emotions represented can be unstable and irresponsible. Yellow is the color of the Sun that grabs maximum attention and gives a life-boosting source of energy and meaning.
• Green: Refreshing color that represents growth. It’s nature’s color. It is Calm, Energetic, Optimistic, Restful, Fertility, and Healing color. For example, Green rooms are used to relieve stress, anxiety, and nervousness. It is used in a language like a green thumb, greenhorn.

Colors are the source of information. Test and chose colors that imitate your brand and product’s exact message. Pick a color and let the mark create highly appreciating emotions involving everyone around. Colors are like magnets for feelings. Create an unbreakable zone with the right choice of attractive colors with Bright Pixel.

Bright Pixel is like primary colors, always ready to merge and create a new shade to engage viewers and add an emotional touch of tints. Raise your brand value by collaborating with Bright Pixel as we know Brain processes colors faster than words, which brings more business at home. Get associated with Bright pixel– The Best Creative Ad Agency in Pune to gain momentum in your business.

How custom Wall Graphics will help you to promote your Brand?

 May your company’s identity and objectives reflect on your wall.

Signs for business are a smart approach to improve your business promotion. While there are numerous options to choose from, custom wall graphics are an extraordinary method to use your available wall space and separate yourself from the competition making better engagement for clients, visitors, and employees alike.

Show that your business is front-line and on-trend with exciting and inspiring custom wall graphics.

Applying vinyl graphic designs on your walls is more than just aesthetics. Additionally, you are also telling your clients more about your brand and leaving a good impression. You can also use graphics on your glass walls/ doors for security, privacy, and confidentiality while advertising your brand simultaneously. You can also make use of these graphics to inspire and motivate your workers.

Custom wall graphics will help to promote your brand, company, or business and your services. Customize your wall graphic with your company/ brand’s logo to reinforce your branding and stick it in your client’s mind. You can go more in-depth with your office wall graphic and inform your audience about your company’s objectives and culture. As we are a vinyl pasting glass company in Pune and provides the best graphic designs as per your choice. Vinyl Graphics are a sticky type of vinyl that can be attached to most non-porous surfaces like aluminum, plastic, fiberglass, and glass.

Benefits of applying custom wall graphics in your office:

From making custom wall designs that optimize your branding to discovering approaches to maximize your wall space and allure clients, signs, and graphics to rejuvenate your company walls to life.

Custom wall graphics will help you to create the right first impression

At the point when custom wall graphics are done right, this will impress every visitor who strolls through the entryway. Well-designed wall graphics improve client experience as well as help to harden your image in the consumers’ minds. To ensure you get the best outcomes, ask an expert who can help you pick the best pictures, informing, and shadings to suit your necessities also as can finish a professional installation.

It gives a positive return on investment

Introducing vinyl custom wall designs is considered to be low-cost advertising speculation that offers incredible returns. Wall illustrations are durable, which implies the money you spend will convey rewards for a valuable significant period of time. While painting walls can offer some interesting options, they should be repainted all the more every now and typically don’t convey similar marking support accumulated from printed wall designs.

Flexibility

As referenced, wall graphics can be customized to reflect your brand, your company values just as your particular wall space. Moreover, graphics can be made to fit any shape or size which implies they are flexible enough to be added to areas like entryways, meeting rooms, event spaces, or treatment rooms.

Function as an added sales tool

The climate you do for your clients can straightforwardly affect their activities inside your office, lobby, display area, restaurant, or other space. Why not use colors, words, and pictures to associate with individuals and urge them to act? Your custom wall graphics can include pictures, even amazing, impressive details about your organization and its achievements. The more you can convince individuals to connect with your brand, the more probable they’ll be to make a buy.

Removable

If you have another plan in mind or if you want to rebrand your business, you can easily remove your graphics without harming the paint of your wall. You can easily stay aware of the recent trends in office designs without applying a lot of exertion. Also, you can reuse your old graphics, which is another way to save money.

The most important benefit, using graphics on your walls is less expensive compared to buying paint and hiring a painter. Creating a workplace environment with a fun design that inspires and motivates is presently simpler and more reasonable.

Bright Pixel is the Space Branding Agency in Pune and Wall Graphic Company in Pune, provides digital & printing services. We give out-of-the-box service to meet your expectations.

The Importance Of Logo

 

We are living in a period which is relying on digitalization. Since traditional business mediums are being replaced by digital platforms, it is getting easy for businesses and individuals alike to build a visible identity.

A logo is a symbol or design used to recognize an organization or companies, as well as its products, services, and employees, etc. Your logo will be visually printed on each of your products or services. Also used in brochures, social media posts, letterheads, visiting cards and many more. Subsequently, your business logo will turn into the face and representative of your business. These are fundamental to take your business to the masses. Yet, these materials will understand their objectives just when the logo of your organization is a remarkable design that stands out.

 There are a great many organizations lined up in the market to grab the eye of the customers. But, a fruitful company is the one that has created a unique identity for itself. Because of the brand recognition, the shoppers can quickly arrive at the company’s product and services.

Companies create this identity through numerous ways and logos are one of them. There are some vital parts of logo development that can turn the logo into a promoting tool.

Such Benefits Of Expertly Designed Logo

A logo is the keystone of any brand and regardless what type of brand or business you own, it is essential to have an expertly designed logo. Without one, your audience won't recognize your company.

➢    A logo is the face or an identity of your business

You tend to picture a particular brand with its logo and identify with your experience and association with the company. Whenever you see a logo of a brand you have recently connected with, you really want to review the associations you have had with that specific brand.

➢    Logos drive customer dynamic

We make a judgment about the brand items and services, from simply a solitary look at the logo. This is connected with the related experience we have had with the brand, just as the visual itself. If the logo matches your perception about the sort of company you think it will be, it can impact the choices you make and the assumptions you have about them.

➢    Logos take into account fast brand recognition

Some brand's visual characteristics are extraordinary so the brand can be rapidly and easily recognized.

➢    Logos make you stand apart from your competitors

A logo is directly connected with a business and what its services or products are. Endless companies could be offering similar services as yours, however what separates you from the rest is exclusively your logo and brand. This gives you the alternative to think of a plan that has an enduring first effect.

Some basic things should consider while designing a logo;

Branding techniques are no longer limited to just business cards & stationery, instead a lot is required to acquire a reputable position among the world's competition. Social marketing platforms are playing a vital role in the thought of building brand recognition, the logo is the one aspect that is consistently visible. Designing professional and creative logos; follow the tips.

1. First off all research and analyze the needs & goals of the business
2. Creativity out of the box
3. Your logo needs a core concept
4. The psychology behind selected color
5. Aim for easy recognition
6. Simplicity & proportion
7. Pick the right & suitable typography
8. Make it scalable
9. Test your logo on different mediums like outdoor media, social media, etc.
10.  Understand your competition

 An all around planned logo can acquire more revenue (in a roundabout way), improve customer retention rates and permit individuals to trust you as a credible user. Practice surely makes awesome and by following these center tips, you will actually want to make an extraordinary logo that drives development to your image.

We Bright Pixel, a Logo Design Company in Pune, Maharashtra, provides logo design that will perfectly suit your brand. Our designers creatively mix the shape, color, font, and other aesthetic graphic elements to carve a professional logo.

Make your SEO strong; Here are some tips.

 From the moment you start working on SEO on a client’s website, you may face countless optimization tactics. After heading down numerous loopholes, we Bright Pixel has come up with some important SEO tips to identify your low hanging fruit: the opportunities to generate great results with less effort.

Let’s first understand what SEO is and its Process.

SEO represents Search Engine Optimization, which is the act of increasing the amount and nature of traffic to your site through natural search engine results. SEO is the way toward advancing your online content so a search engine likes to show it as a top outcome for searches for a specific keyword.

You may consider a search engine as a site you visit to an inquiry into a box and Google, Yahoo, Bing, or other internet searcher, you’re using mysteriously answers with a list of links to pages that might actually address your inquiry.

Google and other search engines that you use have a crawler that goes out and assembles data pretty much all the substance they can discover on the Internet. The crawlers take each one of those 1s and 0s back to the internet searcher to make a list. That list is then taken care of through a calculation that attempts to coordinate all that data with your inquiry.

For eg., content quality and keyword research are key components of content optimization, crawlability and mobile friendliness are significant site architecture factors.

Why does SEO have importance in marketing?

SEO is an initial part of digital advertising, since individuals direct trillions of searches every year, often with business purpose to discover data about products and services. Search is regularly the essential source of digital traffic for brands and supplements other showcasing channels. More noteworthy perceivability and positioning higher in list items than your opposition can substantially affect your primary concern.

Here are some SEO tips.

• Research for target audience
• For increasing website traffic, it requires getting your site in front of the correct audience.
• Improve already existing content with missing one.
• Stick with longer content at least 2000 words will in general outclass more limited. content. Add relevant keywords.
• Compose unique and relevant meta descriptions for every page.
• Add inside links to new pages.
• Decrease Bounce Rate and Increase Dwell Time.
• Focus on video marketing.

• Update the title and description on already uploaded videos to keep them searchable and significant.
• Upgrade the video’s sound and video quality, just as graphic and pictures.
• Coordinate recordings into the remainder of your site content.
• Improve for voice search
• Most voice searches are local this tip is for those who run local business or have a target group in a particular geographic zone.
• Increase click through rate
• Write headlines that appeal to searcher feelings. Use powerful words in your features to trigger a reaction from searchers. Include enclosures or sections for your titles to draw consideration.
• Write a solid meta portrayal that separates your post. Grab visitors’ eyes with an over-the-overlap snare. Use internal connections to keep visitors moving to other relevant substances on your own site.
• Remove that slows down your site
• Information from a strange loop shows that a simple one-second delay in page loading can yield an incredible 7% loss in conversions.
• Focus User Object
• When directing keyword research, incorporate user intent inquiries and tie them along with voice search questions, similar questions, to help uphold those user intent questions.

Many more SEO tips out there, we have come up with some of them. We hope you’ve found these SEO tips supportive. We at Bright Pixel believe in providing a good quality work and best service. Have a look on our other blogs to get comprehensive knowledge of social media, web and other services. We Bright Pixel is an SEO company in Pune, India. We also provide Website Development, Web Design, Logo Design, and many other services.

Unlock Your Business, Digitally

 

Some of you must be facing financial difficulties due to this pandemic situation. Some have lost jobs. So what can you do? The simple solution is Digital Marketing. Wherever you have stopped, take one step to create your digital presence. You can start with the basics like promoting your product/service in-house on free social media platforms. What will it take? Just a few minutes or hours from your daily routine. Create your social media account post product/service related videos and creatives. Manage your account on a daily basis, or let just manage any digital media marketing company. Where you will reach 20% by managing your own, a Digital media marketing company (Ad Agency) will take you to 80%.

Before the decades, people used to make a lot of efforts to sell their product but now things have changed. Now you have to do smart work rather than hard work. Social media has a big impact on our personal life and business too. What the government has told us in a pandemic, to not interact with others in public? Okay, so following governments rules and guidelines, you can make your product marketing Digitally. You can reach thousands of people within an hour by uploading a post, snap or just a story on social media platforms. Today from small firms to big industries depends on Digital Marketing. Digitally we are growing day by day by following a trend.

Digital marketing is characterized as the segment of marketing that uses web and online based digital devices to promote products and services. Which includes websites, social media, email, and mobile apps. How does it work? To do digital marketing of your brand, you need your own company’s website, your company should be active on Social media platforms like Facebook and Instagram. Need some creative posts with product/ service information, catchy tagline and a logo. You can reach anywhere from your respective workplace by digitally.

Let’s just not focus on what you want for your business, but what you need for your business. For example, In today’s advanced generation, the public prefers to buy things from online websites instead of shops. In freetime usually what people do? They just scroll online shopping sites or messaging apps. There are many online websites available for buying clothes and even vegetables. That is the platform where you can do the marketing of your products/services. Hammer with creative, short and informative posts, no one has time to read big paragraphs. Your advertisement just needs to pop-up for manier times on respective sites or social messaging apps. To start your business well or to expand your existing business, you need to understand your company’s needs. The public should recognise your company, for that you need a logo for branding, catchy taglines, target audience, product design, engaging content, marketing strategies, and many other things. And for all of these we Bright Pixel are here to help you to grow your business and for new businesses we make a path to walk on. Here are a bunch of services that will make your brand popular and recognisable.

Your marketing quality is as important as your product or service quality