Print vs Digital Media

Media. We believe that Media is the only medium that works in the process of advertisement. People have communicated through the media for centuries. The one who wants to sell a product and the other who wants to buy it have a direct or indirect connection through the media. Media is a cycle; it does not stop or have a full stop.It continuously evolves and adapts to new technologies and platforms, ensuring that information and advertisements reach a wide audience. Moreover, media plays a crucial role in shaping public opinion and influencing consumer behavior, making it an indispensable tool for businesses in today’s digital age.

A long time ago, when there was no internet or digital technology, everything was sorted, or we can say everything was limited. A few years ago, technology happened, and everything that was limited got restless. Everyone started to get to know things faster. The world became more connected as information could be accessed instantly from all corners of the globe. People began to rely on technology for communication, education, and entertainment, transforming the way we live our lives.

Now we live in a world where there are two main Mediums on the market.

Print Media. Digital Media. Let’s have a look at which is better!

Both media have their power, and all of them work very well in the advertising and communication industries. But the debate starts over which one is effective in the long term.

Print media, such as newspapers and magazines, have a tangible presence that allows readers to physically engage with the content. This can create a lasting impression and a sense of credibility. On the other hand, digital media offers instant access to information and a wider reach due to its global connectivity. However, its transient nature may make it harder for messages to leave a lasting impact on audiences. Ultimately, the effectiveness of print or digital media depends on each advertising or communication campaign's specific goals and target audience.

DIGITAL MEDIA

Everything digital now reaches customers quickly and efficiently. Ads, News, Movies, and all communication are now fast because of their digital appearance. The most significant advantage of digital media is that you can navigate your targeted customers until they reach you, and you can keep a record of it. You can constantly check on your audience, But is it that effective or just a waste of time and money? People are using the internet and getting a lot of information in just a few seconds, which scientifically does not allow a human brain to work in that process. The whole point here is that, yes, digital media is faster and more limitless in reaching its target customer, but it does not take effect until the ad is continuously hammered on the targeted customer.

PRINT MEDIA

If we look at print media, it does not have the speed of digital media or cannot reach every single one of your targeted customers, but it does have a big impact on product sales and brand recognition. Print media allows for a tangible and visually appealing representation of your product or service, which can leave a lasting impression on potential customers. Additionally, print media often caters to specific demographics or niche markets, allowing you to effectively target your desired audience and increase the likelihood of conversion. But again, this advertising comes with the difficulty that we cannot observe or navigate your likely customer. Print Media allows you to consume many customers at a time, but it does not allow us to communicate personally with our customers, and hence, we cannot keep any record of it.

It ultimately depends on your target audience and the goals you want to achieve. And that is why we at Bright Pixel give you the best suggestions and services for both digital and print media, according to your brand and product. We have experienced experts to help you sort out these confusing questions about choosing the best communication medium for your targeted customers. Visit us let's plan your brand development together!

Infographics for Boosting Business

“A single Infographic is worth a thousand words.” Infographics are a type of data presented in a visually appealing form. It is simply information that has been combined with images- a method of conveying information or data visually. As a result, it makes the data fascinating, easy to understand at a glance, and grabs the readers’ attention. It is self-explanatory.

After reading a few lines of the material, a reader could lose interest, but with visuals, readers will be drawn to your message.

It draws attention to content, whether it be on a website or social media. It is the most popular trend since one can engage the audience quickly and gain attention. With good infographics, one can rise above the stiff competition in this rapidly changing digital world by communicating complex ideas clearly and succinctly.

The human brain enjoys visual stimuli and reacts to them more quickly. Let us understand more about how infographics can help you exchange your ideas with the world!

Where are Infographics used?

Before spending money on content creation, let us examine the value of infographics and how they may help you run a successful business.

Websites

Visitors can be engaged in a picturesque stimulating way. Website visitors can understand who you are and what you do by pictorial depiction. It makes your brand stand out. Blogs and articles can be made interesting with their use. It makes visual storytelling come alive! As a result, it may aid in a growing business. Visitors may become conversions.

Social Media Promotion activities

According to research, 90% of the human brain processes visual stimuli well, which aids in retaining customers. Infographics in print and digital formats can be utilized to format important data and statistics on social media.
Social media is a vital component of marketing strategy since it is replete with visually appealing content that draws viewers. E.g. Advertisements and Google Ads. Optimizing your content with SEO can be used to boost business.
Contents with visuals work wonders in drawing traffic.
A simple button click, such as clicking on the brand logo, can cause a good infographic to go viral increasing traffic and leading the company to be counted among the top professionals.

PowerPoint Presentation

Complex ideas can be translated into pictures. Visually stunning Infographics have a direct impact on your company. Mixing data with graphic representation makes it attention-grabbing.

How Infographics Benefit Education

Audio-visual aids are a big boon to educators and pupils as it helps gain and retain pupils’ interest and attention.

Infographics aid learners in understanding better because they provide valuable information using text, images, diagrams, drawings, and graphs.

Pictures can be used to highlight, enhance, and explain the textual content, which favours the learner’s ability to retain the information.

Product Animation

Add to the visual appeal of your web pages, Landing pages, etc. Video marketing involving 3D of a product can be done to promote it. Product animation can show all aspects of a product beautifully.

2D Images are used in Cartoon characters

Stories can be easily told and educate children most uniquely.

2D manual Involvement

Current Skincare and Hair care websites provide a manual in text form which is not often read by users. Also, this instruction manual is time-consuming and boring to read. Instead, visual aid of how to use the products can simplify the process and help users grasp the authenticity of the product and its results.
E.g., the Application of a beauty product is shown with instructions visually.

Banners and Hoardings

They are used in banners and hoardings which makes them stand out.
Infographics are a potent and well-liked medium used across a variety of sectors globally. As a result, its use will significantly grow your business.

Conclusion:

Incorporating infographics can boost your website’s traffic, sign-ups, and prospective clicks.

Since audience engagement is essential for a successful business, infographics are efficient for generating leads since they keep the audience engaged.

Bright Pixel, a Graphic design company in Pune, has a built-in team that understands the exact impact of infographics in a digitally growing World. Whether you are redesigning your website or trying to market your products in different ways, we are here to assist your organization with subject-oriented Infographics.

Kindly get in touch to learn more. Our team of experts can make your business thrive. 

Facebook Ads vs. Google Ads Which One Works Best?

Advertising is the best strategy for marketing. Ads reflect an enhanced mirror image of your brand to the world to attract customers. Industrialization is rapidly growing and business entities must be adopting digital platforms to urge the market to accomplish the entrepreneur’s success. For this, almost every organization is taking great efforts to create their product brand. The best solution is to go for Facebook and Google Ads. These social media platforms have revolutionizing capabilities that may turn the faith of a business. Every year digitization is crossing its set marks and becoming the new trend. We all know that Facebook is a social media platform and Google is a search engine. Bright Pixel, a Social Media Marketing Company in Pune knows the importance of these social media platforms and helps you increase business by engrossing in minute details of marketing. Knowledge about Facebook Ads?

More than 2 billion people use Facebook each month. Your product can be reachable to all ages people and a vast population. Facebook Ads are self-created Ads to promote as their scope and reach are wide. Facebook through its self-serve tools allows the users to target audiences. It provides them with analytical reports that track the performance of every Ad. Facebook is accessed by people throughout the day for personal reasons. Hence images, videos, and generic content keep people engaged and such content advertising can help reach the masses. Facebook knows people’s social behavior and personal interests which can convert the lead to business. There are some paid advertisements also which promote your product beyond conditions. Benefits of Facebook Ads? User friendly and reliable. Facebook Ads offer Robust Analytics Clicks and conversations can be obtained at a low cost. New leads achievable with remarketing option. Micro-target accessible as business needs social media. Knowledge about Google Ads

Google is like a universal language understood by everyone and absorbed to answer every question. It is an online advertising platform. Advertisers bid to display their Ads, products, services, images, and videos for online marketing. Ads uploaded by you can be visible on google search as well as google display networks like different apps. Google uses Pay-Per-Click (PPC) pricing model for advertising. One needs an honest budget to choose Google Ads as the cost per click is high. Benefits of google ads for business Google display network which includes third-party websites enhances the reach of your product. Remarketing and banner Ads display Adsense can help highlight your ads in the selected areas of a website. SEO and keywords increase the visibility options for your product A higher quality score and the bid amount can place your product Ads in the maximum range of Google ads. Maximum exposure with low cost. Facebook ads vs Google Ads: Which one is better for Advertising? The key factor about online marketing is how products are shown to consumers. Facebook mainly displays ads to the user according to their interest while Google focuses on displaying ads based on searching for a product specifically. Small businesses intend to find the difference between these two platforms to invest with small budgets. So, Bright Pixel as the Social Media Agency in Pune has taken this task to clarify this point and guide our investors. Facebook emphasizes brand advertising while Google is more focused on bringing business or lead conversion. Google Ads that are paid one help users to target the audiences based on the keyword search. Text-based search can help customers find the required product and reach the target audience. Facebook has a very low per lead cost and maximum reach as social engagement is vast. While Google’s Per lead cost is higher as the lead conversion rate is maximum to grow your business. The Business to Customer reach is maximum on Facebook and Business to Business reach is countless on Google. Lead generations are equally achievable on both platforms. But B-to-C lead generation is better on Facebook as it works on the posting of Image and Video Ads. B-to-B lead generation is maximum on google as keyword search or Text-based search is a prominent player. The conversion ratio for B-C lead generation can be up to 15-20% on Facebook while B-B lead generation on Google can be up to 40%. Facebook collects huge data like the topics in which you show interest in the newsfeed, pages you like, location, vacation, and birthdays. These emotional displays on Facebook are a lottery for Advertising your product. Google ad supports search network campaigns which include text formatted advertisements of products that user searches on Google. And the second is display network campaign which has differently formatted ads with images that appears on websites or applications. Both the platforms demand proper Knowledge of your target consumers, and your budget while investing in traffic generation towards your website. Content plays a key role in Advertising. Both the platforms are equally important but proper strategic content can expose your business to maximum people. Bright Pixel as a creative ad agency is well-versed in balancing content and believes in developing strategic Adsforproposed customers. We know both platforms and utilizes them to create lead generation. Fb and Google ads will hike your profits and increase sales to unbelievable rates. The majority of the public are internet users and both the platforms have proven perfect marketing and advertising performers. Which one should select is up to your business evaluations and situation. Bright Pixel is the best SEO Expert in Pune, knows how to unlock a massive amount of SEO traffic to your brand website. The content and graphics provided by us attract maximum likes and shares publicizing your business on both Facebook and Google