How to choose a color pallet for your website?

 

It is no secret in the design world that choosing a color pallet is of utmost importance for ensuring the online success of your product or service. Colors arethe first thing that your audience notices, by default. It sets the first step of an emotional to connect as to how your customers will perceive your brand or service. So you see how the use of color is a powerful tool in establishing a brand identity.

We take a look at the statistics-

• Approximately 85% of people claim that they make purchase decisions based on color.
• Color boosts brand recognition by almost 80%
• Approximately 90% of the purchase is based on the overall visual appearance of the brand or website.

A color pallet depends on the type of service, or the domain your business is into. E.g. if you are running a fashion business the use of bright, dark colors will suit the purpose; However, if you are an NGO or have a clinic, a subtle shade with cool colors such as (white, blue, or green) will fit the bill appropriately.

At Bright Pixel, a top Website Design Company in Pune, it is our constant endeavor to design websites suitable to the client’s needs and services. For a strategic web design, it is important to make use of color theory and color psychology.

Before we understand how to choose a color pallet for your website let us understand a basic color theory-

Color theory in short is the science of how colors work. There are 3 basic categories of colors and those are primary, secondary, and tertiary. Primary are the ones that do not get mixed (red, blue, and yellow). Secondary are the ones that are created by mixing two colors (orange, purple, and green) Tertiary colors are the ones created by mixing primary and secondary colors (magenta, vermillion, teal, amber)
How to choose a color scheme for your website? Based on the above points the first step is to decide on choosing the primary colors.

We give you some examples of the same-

• Primary color Red- Implies excitement, passion, strength, and vigor (normally used for luxury products)
  The brand associated- Lego, CNN, Red Bull YouTube, Netflix, and Toyota.
• Primary color Blue- Implies trust, loyalty, dependability, Security, and Logic (normally used in the medical and corporate sector)
  The brand associated- PayPal, Skype, Samsung, Oral B, Intel, and Ford.
• Primary color Yellow- Implies youth, cheerfulness, optimism, intellect, happiness, and freshness. (normally used for eatables, and anything associated with the communication)
• The brand associated – Maggi, Lays, National Geographic, Good Year tires, Idea network.

Choosing additional colors-

Once a primary color is decided then the next process is to choose a secondary or a tertiary color that will complement the primary colors. Normally secondary and primary colors go well with each other; especially when one has to use a CTA (call to action button) Yellow (primary) will complement purple and blue (primary) will complement orange.

Choosing background colors for your website-

Choosing a good background color is extremely important for your website as it will form the very base of your overall website. It is a standard practice that choosing off-white or more muted or pastel shades of primary colors will always look good. This way you can be more dynamic by using other colors and creating a color theme for your website. E.g. if you have a fruit selling business oranges, the colors that can go with the website can be white and orange. Or a combination of white, orange, and green (to signify it as an eatable or fruit)

Understanding typography color-

Choosing an appropriate typo color is the final icing on the cake for the website. You cannot just absolutely go wrong with it. Why? If people are not able to read the information how are they going to find out about your product or service?
It is recommended to choose a typo color that used tints of grey, and black and has a more softer and inviting look. People should be easily able to read the information without causing any strain to the eyes. It is also important to note that bright-colored typefaces should be used for certain important bits of information or trivia.
While choosing a color pallet for your website, experimentation is great however with the right use of colors.

Conclusion-

Choosing a color pallet for the website should never be a matter of personal preferences. It should be a well-thought-out process, keeping in mind design standards, current website trends, and most importantly what is your brand associated with.
As the leading Web Designing Agency in Pune, Bright Pixel has the most talented and creative team of designers to create user-friendly websites using the top design standards.

We love to discuss creative ideas! Drop us a mail or contact us at 9890721583

Creating a Great Customer Experience on your Website

 

In the ever-evolving age of e-commerce, almost all markets are saturated with competition, so it’s no surprise that consumers are expecting top-of-the-line services and experiences. Accordingly, businesses must keep up with these constantly changing demands to remain competitive and drive ahead. So, how do you do that? Well, the answer is an online presence, and your website is the headquarters of your company’s online presence.

When it comes to a website, every element of the website needs to serve a purpose. From usability to visuals and from navigation to content, every single element is important to the customer experience, and this, in turn, has a large impact on the brand’s ability to uphold customers and engage new ones. In the end, customer satisfaction is more crucial than ever before, and it has the potential to make or break your business.

Let’s explore a few ways you can level up the customer experience on your company website to foster customer retention and loyalty, and also garner brand advocates for your business.

How important is customer experience?

As a website manager, your aim should be to meet customers’ requirements. Developing a website is no easy task, but it can transform the customer experience.

Supposing a customer visits your website merely to see a buffering sign or a delay on a mobile device. This wouldn’t make up for a good experience, would it?

Customers who have enjoyable experiences surfing through your website are more likely to appreciate your brand and consider buying whatever offerings you have, so building your brand’s reputation becomes easier.

Integrating CX processes into your site will allow you to service customers on various fronts, including social media platforms, messaging apps, email, etc.

Additionally, with CX, collecting relevant customer feedback becomes easier, which in turn can further help you refine your CX processes and bring improvement to your brand based on this feedback.

As you can understand, CX is just as important as the products or services you offer. If you can ensure your customers are the focal point of your website design strategy, creating unique experiences for your customers becomes effortless. Here is a list of a few factors to consider when designing the best CX for your website:

1) Use a personalized tone in your website content

The best way to implement CX for your site is to adopt a casual or more personalized tone to deliver your messages in a way that strikes the right chord with your audience. The language you use in writing should be consistent to make it familiar and must help to build trust with customers. For instance, your landing page, product pages, and blog posts must come across as friendly and inviting and not too professional or robotic.

2) Count on social proof

You have a stellar website. Your products are good. Your packaging looks great. But besides all this, new customers today are looking for one more thing before spending money on you: – what other people are saying about your product. This is where social proof comes into the game. Product reviews, testimonials, and customer interviews help allure customers to make a purchase. Social proof also adds a lot of credibility and trust to your product, not to mention the boost your customer experience will receive

3) Master customer support

There is nothing more depressing than hunting for a way to connect to an online customer support team and coming up short. So, make it as easy as possible for customers to contact you through the channel that makes the most sense for them. You can add a “Contact Us” or “Support” link to the top navigation bar, or also integrate pop-ups that allow single-click access to a customer support page, so customers can get support even more quickly as and when required.

4) Fine-tune your purchase process

One of the major aspects of purposeful customer experience implementation is to ensure that people can buy your products without a hitch. Whether you rely on one-time purchases or recurring subscriptions, make sure that your checkout process is hassle-free. All you have to do is provide them with the required resources, make the process as intuitive and simple as possible, and just get out of their way. Don’t waste customer’s time by asking for additional information, multiple checks, and confirmations before letting them buy the products.

5) Iterate your website design periodically

To execute this phase successfully, ascertain that the customer support department is regularly collecting and analyzing customer reviews and feedback. According to the data you are getting, you must make the essential changes to your website design to improve the customer experience.

Well, adopting these practices that improve the CX will undoubtedly boost your business’s return on investment (ROI). If you want to enhance CX on your website, Bright Pixel is the place for you. We are a Top Web Design Company in Pune. We make sure wherever your customers find you, they get the best representation of your brand.

Make your SEO strong; Here are some tips.

 From the moment you start working on SEO on a client’s website, you may face countless optimization tactics. After heading down numerous loopholes, we Bright Pixel has come up with some important SEO tips to identify your low hanging fruit: the opportunities to generate great results with less effort.

Let’s first understand what SEO is and its Process.

SEO represents Search Engine Optimization, which is the act of increasing the amount and nature of traffic to your site through natural search engine results. SEO is the way toward advancing your online content so a search engine likes to show it as a top outcome for searches for a specific keyword.

You may consider a search engine as a site you visit to an inquiry into a box and Google, Yahoo, Bing, or other internet searcher, you’re using mysteriously answers with a list of links to pages that might actually address your inquiry.

Google and other search engines that you use have a crawler that goes out and assembles data pretty much all the substance they can discover on the Internet. The crawlers take each one of those 1s and 0s back to the internet searcher to make a list. That list is then taken care of through a calculation that attempts to coordinate all that data with your inquiry.

For eg., content quality and keyword research are key components of content optimization, crawlability and mobile friendliness are significant site architecture factors.

Why does SEO have importance in marketing?

SEO is an initial part of digital advertising, since individuals direct trillions of searches every year, often with business purpose to discover data about products and services. Search is regularly the essential source of digital traffic for brands and supplements other showcasing channels. More noteworthy perceivability and positioning higher in list items than your opposition can substantially affect your primary concern.

Here are some SEO tips.

• Research for target audience
• For increasing website traffic, it requires getting your site in front of the correct audience.
• Improve already existing content with missing one.
• Stick with longer content at least 2000 words will in general outclass more limited. content. Add relevant keywords.
• Compose unique and relevant meta descriptions for every page.
• Add inside links to new pages.
• Decrease Bounce Rate and Increase Dwell Time.
• Focus on video marketing.

• Update the title and description on already uploaded videos to keep them searchable and significant.
• Upgrade the video’s sound and video quality, just as graphic and pictures.
• Coordinate recordings into the remainder of your site content.
• Improve for voice search
• Most voice searches are local this tip is for those who run local business or have a target group in a particular geographic zone.
• Increase click through rate
• Write headlines that appeal to searcher feelings. Use powerful words in your features to trigger a reaction from searchers. Include enclosures or sections for your titles to draw consideration.
• Write a solid meta portrayal that separates your post. Grab visitors’ eyes with an over-the-overlap snare. Use internal connections to keep visitors moving to other relevant substances on your own site.
• Remove that slows down your site
• Information from a strange loop shows that a simple one-second delay in page loading can yield an incredible 7% loss in conversions.
• Focus User Object
• When directing keyword research, incorporate user intent inquiries and tie them along with voice search questions, similar questions, to help uphold those user intent questions.

Many more SEO tips out there, we have come up with some of them. We hope you’ve found these SEO tips supportive. We at Bright Pixel believe in providing a good quality work and best service. Have a look on our other blogs to get comprehensive knowledge of social media, web and other services. We Bright Pixel is an SEO company in Pune, India. We also provide Website Development, Web Design, Logo Design, and many other services.

Unlock Your Business, Digitally

 

Some of you must be facing financial difficulties due to this pandemic situation. Some have lost jobs. So what can you do? The simple solution is Digital Marketing. Wherever you have stopped, take one step to create your digital presence. You can start with the basics like promoting your product/service in-house on free social media platforms. What will it take? Just a few minutes or hours from your daily routine. Create your social media account post product/service related videos and creatives. Manage your account on a daily basis, or let just manage any digital media marketing company. Where you will reach 20% by managing your own, a Digital media marketing company (Ad Agency) will take you to 80%.

Before the decades, people used to make a lot of efforts to sell their product but now things have changed. Now you have to do smart work rather than hard work. Social media has a big impact on our personal life and business too. What the government has told us in a pandemic, to not interact with others in public? Okay, so following governments rules and guidelines, you can make your product marketing Digitally. You can reach thousands of people within an hour by uploading a post, snap or just a story on social media platforms. Today from small firms to big industries depends on Digital Marketing. Digitally we are growing day by day by following a trend.

Digital marketing is characterized as the segment of marketing that uses web and online based digital devices to promote products and services. Which includes websites, social media, email, and mobile apps. How does it work? To do digital marketing of your brand, you need your own company’s website, your company should be active on Social media platforms like Facebook and Instagram. Need some creative posts with product/ service information, catchy tagline and a logo. You can reach anywhere from your respective workplace by digitally.

Let’s just not focus on what you want for your business, but what you need for your business. For example, In today’s advanced generation, the public prefers to buy things from online websites instead of shops. In freetime usually what people do? They just scroll online shopping sites or messaging apps. There are many online websites available for buying clothes and even vegetables. That is the platform where you can do the marketing of your products/services. Hammer with creative, short and informative posts, no one has time to read big paragraphs. Your advertisement just needs to pop-up for manier times on respective sites or social messaging apps. To start your business well or to expand your existing business, you need to understand your company’s needs. The public should recognise your company, for that you need a logo for branding, catchy taglines, target audience, product design, engaging content, marketing strategies, and many other things. And for all of these we Bright Pixel are here to help you to grow your business and for new businesses we make a path to walk on. Here are a bunch of services that will make your brand popular and recognisable.

Your marketing quality is as important as your product or service quality

Is Your Web Design Hurting Your Conversions?

Are you puzzled why your conversion rate is so low? Several marketing professionals are willing to try everything possible on the planet to hike their conversion rates. They try making new calls to action, initiate campaigns to drive back traffic to the website, and offer perks to new clients who convert. But, when all these efforts fail to work, the marketing guys are helpless and pull their hair wondering what went wrong. Are you suffering from a similar situation? The reason could be as simple as poor website design.

Here are some of the key design mistakes that might be having an adverse impact on your conversions:

1. Using Stock Photos

As buying or creating custom images can be expensive and involve great deal of time, several brands rely on stock images. Using stock images is usually distracting and can make your page look unprofessional. This is no sci-fi theory; it is a fact that has been proven by researches. Making an investment in professional photos is worth the effort. We at Bright-Pixel, Website Design Agency In Pune, understand this.

2. Auto Play

Have you experienced how irritating it is when loud music starts playing or a promotional video begins as soon as you land on the webpage? You must have chosen to exit the website immediately. Most of the web surfers leave the webpage when caught by such off-guard music or videos if they cannot soon find how to silence it.

3. Too Many Pop-Ups

A well-placed pop-up won’t affect your rate of conversion, but if it is affecting the user from reading the content, you need to give it a second thought. Make sure your pop-ups don’t scare away the users. Assess the click and conversion of each pop-up before deciding whether to keep it or not. Remove unnecessary ones to simplify your design of website and turn it user-friendly.

4. Poor Content

Customers first skim through the landing page prior to decide whether to convert or not. That is the reason why your content should be easy to grasp. For instance, if you are an attorney, don’t put legal jargon on your website else your clients would be turn off. The message that you want to convey must be easy to understand.

5. Too Much Design Elements

The golden rule in Web Designing is: ‘Less is more’. A fancy layout doesn’t work. Too many animations, pop-ups, images and videos would be ineffective. Too much design elements slow down the browsing speed. You may be mistaken that too many elements may grab the attention but it may in fact be annoying the user.

6. Less Mobile- Friendly

It may seem apparent but there are several brands that fail to understand the importance of mobile-friendly website. It has been found that users first browse a product prior to purchase. If your website fails to be user-friendly the clients would not make a purchase. The load time should be swift as well. Bright Pixel, Website Development Company in Pune, makes their website interface easy to use.

7. No Search Box

A search box is highly useful for a website as the customer may opt to search on your website if he fails to find something on the landing page instead of looking else where to find it. Lack of a search box makes the user compulsory to navigate through web pages. If the number of clicks to find the information are far too many when the client might choose to exit. You can avoid this by placing a simple search box on the top of the web page.

You can increase the rate of conversion and accelerate your business by adopting these changes in your website. If you are considering to build your own web site or need advice on Digital Marketing or SEO you can contact Bright Pixel – Website Design Company In Pune.