How to choose a color pallet for your website?

 

It is no secret in the design world that choosing a color pallet is of utmost importance for ensuring the online success of your product or service. Colors arethe first thing that your audience notices, by default. It sets the first step of an emotional to connect as to how your customers will perceive your brand or service. So you see how the use of color is a powerful tool in establishing a brand identity.

We take a look at the statistics-

• Approximately 85% of people claim that they make purchase decisions based on color.
• Color boosts brand recognition by almost 80%
• Approximately 90% of the purchase is based on the overall visual appearance of the brand or website.

A color pallet depends on the type of service, or the domain your business is into. E.g. if you are running a fashion business the use of bright, dark colors will suit the purpose; However, if you are an NGO or have a clinic, a subtle shade with cool colors such as (white, blue, or green) will fit the bill appropriately.

At Bright Pixel, a top Website Design Company in Pune, it is our constant endeavor to design websites suitable to the client’s needs and services. For a strategic web design, it is important to make use of color theory and color psychology.

Before we understand how to choose a color pallet for your website let us understand a basic color theory-

Color theory in short is the science of how colors work. There are 3 basic categories of colors and those are primary, secondary, and tertiary. Primary are the ones that do not get mixed (red, blue, and yellow). Secondary are the ones that are created by mixing two colors (orange, purple, and green) Tertiary colors are the ones created by mixing primary and secondary colors (magenta, vermillion, teal, amber)
How to choose a color scheme for your website? Based on the above points the first step is to decide on choosing the primary colors.

We give you some examples of the same-

• Primary color Red- Implies excitement, passion, strength, and vigor (normally used for luxury products)
  The brand associated- Lego, CNN, Red Bull YouTube, Netflix, and Toyota.
• Primary color Blue- Implies trust, loyalty, dependability, Security, and Logic (normally used in the medical and corporate sector)
  The brand associated- PayPal, Skype, Samsung, Oral B, Intel, and Ford.
• Primary color Yellow- Implies youth, cheerfulness, optimism, intellect, happiness, and freshness. (normally used for eatables, and anything associated with the communication)
• The brand associated – Maggi, Lays, National Geographic, Good Year tires, Idea network.

Choosing additional colors-

Once a primary color is decided then the next process is to choose a secondary or a tertiary color that will complement the primary colors. Normally secondary and primary colors go well with each other; especially when one has to use a CTA (call to action button) Yellow (primary) will complement purple and blue (primary) will complement orange.

Choosing background colors for your website-

Choosing a good background color is extremely important for your website as it will form the very base of your overall website. It is a standard practice that choosing off-white or more muted or pastel shades of primary colors will always look good. This way you can be more dynamic by using other colors and creating a color theme for your website. E.g. if you have a fruit selling business oranges, the colors that can go with the website can be white and orange. Or a combination of white, orange, and green (to signify it as an eatable or fruit)

Understanding typography color-

Choosing an appropriate typo color is the final icing on the cake for the website. You cannot just absolutely go wrong with it. Why? If people are not able to read the information how are they going to find out about your product or service?
It is recommended to choose a typo color that used tints of grey, and black and has a more softer and inviting look. People should be easily able to read the information without causing any strain to the eyes. It is also important to note that bright-colored typefaces should be used for certain important bits of information or trivia.
While choosing a color pallet for your website, experimentation is great however with the right use of colors.

Conclusion-

Choosing a color pallet for the website should never be a matter of personal preferences. It should be a well-thought-out process, keeping in mind design standards, current website trends, and most importantly what is your brand associated with.
As the leading Web Designing Agency in Pune, Bright Pixel has the most talented and creative team of designers to create user-friendly websites using the top design standards.

We love to discuss creative ideas! Drop us a mail or contact us at 9890721583

How custom Wall Graphics will help you to promote your Brand?

 May your company’s identity and objectives reflect on your wall.

Signs for business are a smart approach to improve your business promotion. While there are numerous options to choose from, custom wall graphics are an extraordinary method to use your available wall space and separate yourself from the competition making better engagement for clients, visitors, and employees alike.

Show that your business is front-line and on-trend with exciting and inspiring custom wall graphics.

Applying vinyl graphic designs on your walls is more than just aesthetics. Additionally, you are also telling your clients more about your brand and leaving a good impression. You can also use graphics on your glass walls/ doors for security, privacy, and confidentiality while advertising your brand simultaneously. You can also make use of these graphics to inspire and motivate your workers.

Custom wall graphics will help to promote your brand, company, or business and your services. Customize your wall graphic with your company/ brand’s logo to reinforce your branding and stick it in your client’s mind. You can go more in-depth with your office wall graphic and inform your audience about your company’s objectives and culture. As we are a vinyl pasting glass company in Pune and provides the best graphic designs as per your choice. Vinyl Graphics are a sticky type of vinyl that can be attached to most non-porous surfaces like aluminum, plastic, fiberglass, and glass.

Benefits of applying custom wall graphics in your office:

From making custom wall designs that optimize your branding to discovering approaches to maximize your wall space and allure clients, signs, and graphics to rejuvenate your company walls to life.

Custom wall graphics will help you to create the right first impression

At the point when custom wall graphics are done right, this will impress every visitor who strolls through the entryway. Well-designed wall graphics improve client experience as well as help to harden your image in the consumers’ minds. To ensure you get the best outcomes, ask an expert who can help you pick the best pictures, informing, and shadings to suit your necessities also as can finish a professional installation.

It gives a positive return on investment

Introducing vinyl custom wall designs is considered to be low-cost advertising speculation that offers incredible returns. Wall illustrations are durable, which implies the money you spend will convey rewards for a valuable significant period of time. While painting walls can offer some interesting options, they should be repainted all the more every now and typically don’t convey similar marking support accumulated from printed wall designs.

Flexibility

As referenced, wall graphics can be customized to reflect your brand, your company values just as your particular wall space. Moreover, graphics can be made to fit any shape or size which implies they are flexible enough to be added to areas like entryways, meeting rooms, event spaces, or treatment rooms.

Function as an added sales tool

The climate you do for your clients can straightforwardly affect their activities inside your office, lobby, display area, restaurant, or other space. Why not use colors, words, and pictures to associate with individuals and urge them to act? Your custom wall graphics can include pictures, even amazing, impressive details about your organization and its achievements. The more you can convince individuals to connect with your brand, the more probable they’ll be to make a buy.

Removable

If you have another plan in mind or if you want to rebrand your business, you can easily remove your graphics without harming the paint of your wall. You can easily stay aware of the recent trends in office designs without applying a lot of exertion. Also, you can reuse your old graphics, which is another way to save money.

The most important benefit, using graphics on your walls is less expensive compared to buying paint and hiring a painter. Creating a workplace environment with a fun design that inspires and motivates is presently simpler and more reasonable.

Bright Pixel is the Space Branding Agency in Pune and Wall Graphic Company in Pune, provides digital & printing services. We give out-of-the-box service to meet your expectations.