Creating a Great Customer Experience on your Website

 

In the ever-evolving age of e-commerce, almost all markets are saturated with competition, so it’s no surprise that consumers are expecting top-of-the-line services and experiences. Accordingly, businesses must keep up with these constantly changing demands to remain competitive and drive ahead. So, how do you do that? Well, the answer is an online presence, and your website is the headquarters of your company’s online presence.

When it comes to a website, every element of the website needs to serve a purpose. From usability to visuals and from navigation to content, every single element is important to the customer experience, and this, in turn, has a large impact on the brand’s ability to uphold customers and engage new ones. In the end, customer satisfaction is more crucial than ever before, and it has the potential to make or break your business.

Let’s explore a few ways you can level up the customer experience on your company website to foster customer retention and loyalty, and also garner brand advocates for your business.

How important is customer experience?

As a website manager, your aim should be to meet customers’ requirements. Developing a website is no easy task, but it can transform the customer experience.

Supposing a customer visits your website merely to see a buffering sign or a delay on a mobile device. This wouldn’t make up for a good experience, would it?

Customers who have enjoyable experiences surfing through your website are more likely to appreciate your brand and consider buying whatever offerings you have, so building your brand’s reputation becomes easier.

Integrating CX processes into your site will allow you to service customers on various fronts, including social media platforms, messaging apps, email, etc.

Additionally, with CX, collecting relevant customer feedback becomes easier, which in turn can further help you refine your CX processes and bring improvement to your brand based on this feedback.

As you can understand, CX is just as important as the products or services you offer. If you can ensure your customers are the focal point of your website design strategy, creating unique experiences for your customers becomes effortless. Here is a list of a few factors to consider when designing the best CX for your website:

1) Use a personalized tone in your website content

The best way to implement CX for your site is to adopt a casual or more personalized tone to deliver your messages in a way that strikes the right chord with your audience. The language you use in writing should be consistent to make it familiar and must help to build trust with customers. For instance, your landing page, product pages, and blog posts must come across as friendly and inviting and not too professional or robotic.

2) Count on social proof

You have a stellar website. Your products are good. Your packaging looks great. But besides all this, new customers today are looking for one more thing before spending money on you: – what other people are saying about your product. This is where social proof comes into the game. Product reviews, testimonials, and customer interviews help allure customers to make a purchase. Social proof also adds a lot of credibility and trust to your product, not to mention the boost your customer experience will receive

3) Master customer support

There is nothing more depressing than hunting for a way to connect to an online customer support team and coming up short. So, make it as easy as possible for customers to contact you through the channel that makes the most sense for them. You can add a “Contact Us” or “Support” link to the top navigation bar, or also integrate pop-ups that allow single-click access to a customer support page, so customers can get support even more quickly as and when required.

4) Fine-tune your purchase process

One of the major aspects of purposeful customer experience implementation is to ensure that people can buy your products without a hitch. Whether you rely on one-time purchases or recurring subscriptions, make sure that your checkout process is hassle-free. All you have to do is provide them with the required resources, make the process as intuitive and simple as possible, and just get out of their way. Don’t waste customer’s time by asking for additional information, multiple checks, and confirmations before letting them buy the products.

5) Iterate your website design periodically

To execute this phase successfully, ascertain that the customer support department is regularly collecting and analyzing customer reviews and feedback. According to the data you are getting, you must make the essential changes to your website design to improve the customer experience.

Well, adopting these practices that improve the CX will undoubtedly boost your business’s return on investment (ROI). If you want to enhance CX on your website, Bright Pixel is the place for you. We are a Top Web Design Company in Pune. We make sure wherever your customers find you, they get the best representation of your brand.

Why does space branding matter in a business?

 

Space branding is a tool that helps communicate your company’s brand essence and identity, through the way of designing a physical location. One of the important ways of building a strong brand is to make sure that brand awareness happens uniformly with the client and the employees.

Why is space branding important?

Businesses at any stage must understand that a well-designed logo and a website are just one aspect of branding. However, the way the office is designed conveys the story of ambition, passion, motivation and a sense of achievement for the company.

Office branding should be done in such a way that as soon as the visitors step in, they would know what the company is all about. For example, if you visit a social media agency, you will see the walls are coloured bright, the artwork talks about or shows famous influencers or personalities, the quotes hung on the wall are quirky, most of the offices have one long table where all the employees irrespective of the department and hierarchy sit together and work.

If one had to look at it generally, office branding gives its employees a sense of understanding, importance and their role in the workplace. It creates a sense of belongingness, leading to the feeling of loyalty. A satisfied workforce leads to higher staff retention and an increase in productivity.  Businesses should understand that their employees represent the company’s mission and vision leading the company to achieve its goal.

Let us look into two main aspects of branding- indoor and outdoor.What is creativity in business?

Indoor branding

What is indoor branding?

Indoor branding represents the services provided by your company. To put it simply, indoor branding simply means the interior of your company. For example, schools, colleges, cafes, supermarkets, shopping malls and many others. The atmosphere created by indoor branding helps visitors identify the brand and its products or services.

Why should you do indoor branding?

Let’s break this into points for our better understanding.

1. Visitors irrespective of gender, while using the washroom spend at least 2 or 3 minutes. Branding done in the washroom has a more engaged audience than anywhere else in the workplace. You could show off your best calligraphies here.
2. Since it is your company, you don’t require permission or need to pay a huge sum for the space to rent.
3. Indoor branding has a stronger impact on its users. Take cafes like CCD or Starbucks as an example. Their walls and their ambience scream of having a good time, of coffee, of conversations and their merchandise, are available only in their outlets. Nor CCD not Starbucks spend a single dime on marketing, even on their bad days.

Outdoor Branding

What is outdoor branding?

Outdoor branding is used to advertise your product or service outside of your company or home. Also known as OOH, basically, it grabs the audience’s attention when he is outside. Outdoor branding comes in various forms like billboards, posters wall murals. OOH is also done at bus and train stations, kiosks, taxis, public transportations, public benches, stadiums, movie theatres, outside of shopping malls and much more.

Why is outdoor branding important?

Outdoor branding reaches its consumers at a vast pace. In a short amount of time and small spending, the brand generates a higher consumer response. Let’s understand it better:

1. One of the biggest advantages is the visibility of the brands. A billboard is visible from afar. Take the real estate industry as an example, they get huge billboards made and set up for the promotion of their properties. Unlike social media ads, OOH cannot be “blocked”.
2. Outdoor brand building has time and again proven to be more effective in creating brand awareness. Since consumers cannot ignore OOH brands the way they can to online ads, it leaves very little to no control over the user.
3. OOH is one of the cheapest ways to promote your business for the long term.

Bright pixel understands and adapts to the evolution in branding, indoor or outdoor. Taking into consideration all aspects, we strategize the location and the brand, that help our customers achieve great sales and marketing performance. We constantly evolve in terms of method and technology to stay relevant and stay up to mark with current trends to fetch the best possible results for brands associated with us.

Will Creativity in Business Ever Rule in the World?

 

Creativity in business is essential because it is a differentiator. Today, organisations operate in an extremely competitive, global environment, making creativity a vital factor. Creativity fuels great ideas, challenges people to think differently, and opens a wide door to new business opportunities. Innovation and creativity are often used interchangeably, but they are two separate concepts.

Let’s take the example of an iPhone and a Samsung mobile phone. Both look very similar at the outset. But once you dig deep, there’s a lot more creativity in the iPhone. Take the facial recognition feature on the iPhone; it’s a seamless experience. Design and the user interface or experience mean a lot for the creativity of a service or feature.

What is creativity in business?

Creativity in business represents the ability to create or develop imaginative or new ideas and bring them into reality. Businesses can use a lot of creative ideas in the workplace to bring innovative solutions or positive and collaborative work environments. Creativity promotes employees to think out of the box and experiment. Besides experimenting, the creative thought process also includes questioning and looking at problems from different perspectives. All these qualities promote productivity and teamwork.

Why is creativity important in business?

Creative thinking enables individuals to develop innovative ideas. These behaviours can help businesses create brands, products, and services that differentiate themselves from other competitors.

Businesses today also often encounter continually changing environments. Consequently, business professionals need to evaluate new situations and develop strategies to navigate through them. With creativity, businesses not only meet the existing challenges but also think ahead. By implementing regular creative thought processes and brainstorming, business professionals can continue to come up with new, enhanced, or better ideas that meet their current and future markets’ needs.

What are the benefits of creative thinking in business?

As mentioned earlier, creativity serves an important role for businesses. Here are a few benefits that creative thinking can offer to a business organization:

1) Identifies new opportunities

The creative-thinking process challenges entrepreneurs’ current ways of thinking and doing things. When entrepreneurs look beyond what exists already, it opens their minds to new opportunities.

2) Embraces new challenges or risks

An important component of creative thinking in business is the readiness to experiment. Experimentation enables individuals to try out new ideas to decide whether they work or offer a feasible solution. Reducing the threat of failure can help to promote reasonable risk-taking and challenges.

3) Promotes innovation

Innovation means the process of introducing and using new concepts or ideas. Creative thinking allows individuals to look at one thing from different angles to create something unexpected. Organizations that promote innovation externally and internally differentiate themselves from the other players in the same business.

4)Energises the mind

Creative thinking often incorporates exciting or fun activities that stimulate the mind more than day-to-day tasks do. Creativity even encourages people to look for better ideas in everything, making them attentive to even the minute details. Making these small observations serves as a means to gain inspiration for new and better ideas.

5) Improves team collaboration

An effective alliance requires team leaders and members to accept and interact with one another. As creative thinking promotes flexibility and open-mindedness, individuals who utilise this skill might show a greater willingness to try out others’ ideas. This may result in a higher quality and quantity of new and better ideas to pursue.

If you are looking for some creative solutions to your business requirements, contact Bright pixel. We are a Creative Graphic Design Company in Pune aiming to provide result-based and cutting-edge solutions to our clients. Our creative and new ideas will help you grow your business manifold.

Why is getting indexed by Google so difficult?

 

Indexing is an important factor when it comes to any website. Without having the website indexed by search engines like Google, organic traffic to your website will be very negligible. This is why it is extremely important to have your website indexed by search engines. Well, first let’s begin with what indexing is all about.

What is indexing?

Every website that shows up in search results has been indexed. Only those websites that get indexed get recognized by search engines and then appear in search results. Search engines like Google and Bing index and include websites in their databases. As and when a website is indexed, it gets the chance to appear in search results. The websites also get indexed more than once.

Indexes get updated as websites are crawled regularly. The reason why they are crawled regularly is that search engines need to be aware of any changes that are made to your website. If any changes are made to your website, it can impact the way your website is positioned in search engines.

Why is getting indexed by Google so difficult?

Every website relies on search engines, particularly Google, to some extent. It’s very simple: your web pages get indexed by Google, making it possible for the public to find you. That’s the way it should work. However, it is not always the case. Many web pages never get indexed by Google.

For instance, if you have a website, especially a larger one, you may have noticed that not every web page on your website is indexed, and some pages have to wait for weeks for Google to pick them up.

There are factors that contribute to this issue, and most of them are the same factors related to ranking; links and content quality are two major ones. Many times, these factors can be technical and complex. Modern websites that rely largely on new technologies have particularly suffered from indexing problems previously, and a few still do.

Many SEO professionals still believe that it is the technical things that prevent Google from indexing pages, but this is not true. Well, it’s true that Google may not index your web pages if you don’t send proper technical signals as to which pages you want Google to index or if you have a limited crawl budget, but it is simply as important that you remain consistent with the quality of the content.

Many websites, small or big, have a lot of content that should be indexed but doesn’t get indexed. And while factors like JavaScript make indexing more complex, your site can suffer from severe indexing issues even though it is written in HTML. Let us look into the most common reasons why Google isn’t indexing your web pages.

Reasons why Google isn’t indexing your web pages

1) Crawled–not currently indexed

In this case, Google visited a web page but did not index it. Usually, this is a content quality concern. Due to the e-commerce boom that is happening currently, Google is getting pickier with the quality of its results. So, if you notice this issue as “crawled-currently not indexed,” ensure that your content is unique. Make use of unique titles and descriptions; do not copy product descriptions from some external sources.

2) Discovered-currently not indexed

This issue can include everything from crawling issues to inadequate content quality. Google may report this issue as “discovered-currently not indexed” due to:

• A crawl budget problem: There may be a number of URLs in the crawling queue that may get crawled and indexed later on.
• A quality problem: Google might think that a few pages on a domain aren’t worth crawling and may decide to not visit them just by looking at a pattern in their URL.

3) Duplicate content

Duplicate content is a major issue and may be caused by various factors, including:

• For example, the English language in the United States, the United Kingdom, and Australia). If you have numerous versions of the same page targeting different countries, a few of these web pages may get unindexed.
• This often happens in the e-commerce industry, where many websites use the same content, such as copying product descriptions that are provided by the manufacturer.

At Bright Pixel, we provide top-quality SEO marketing solutions, promising good visibility for your business website. We are a proud team of highly skilled and creative SEO Experts who strive hard to meet customer requirements and exceed their expectations.

How to Invest In SEO?

 

One of the major factors in growing your business and increasing your sales is using an efficient marketing strategy to lure your customers. Having said that, it is no surprise that Search Engine Optimization is what every business needs to attract their clients. SEO helps in attracting the targeted audience to your sites and thus improves your conversion rates. SEO for medium and small-sized businesses is the most valuable technique for creating unique brand visibility and building an effective web presence for your company.

However, testing your SEO strategy can be a little tricky because:

• Results often take longer than six months.
• Even if the results materialize, it is hard to quantify or attribute to one single project.
• It’s not just a financial investment; you also need product resources.

So, now there are a few following questions that might strike your mind:

• Should you invest in SEO in the first place?
• How much should you invest in SEO?
• How do you structure your SEO investment?
• How do you measure your SEO investment?

Should you invest in SEO?

Good SEO is a multidimensional strategy that can help you advertise, sell, and build your brand, and it’s an essential factor for investment for every business.

Here are a few reasons why investing in good SEO is money well spent.

• Increased website traffic
• Better quality traffic
• Improved user experience
• Increased brand awareness and authority
• Good return on investment

How much should you invest in SEO?

While calculating how much money to invest in SEO, it’s wise to calculate these numbers according to your revenue. If you choose an arbitrary amount, you risk exceeding your budget or depleting resources in other areas of your business that are equally important.

Some businesses require more focus on marketing strategy than others, but on average, most companies invest around 5 to 15% of their total revenue in their marketing strategy. Of this percentage, around 10 to 20% might go into SEO development in particular.

The key here is to develop a thumb rule for your business based on your business, your income, and your specific requirements. Of course, you may decide to be less or more aggressive with your SEO strategy. For example, if your budget is limited, at first you can only focus on web and email SEO campaigns. As your business expands, you can develop a more holistic SEO strategy, including content creation, video, and more.

How do you structure your SEO investment?

By this point, you’re probably convinced that you need to invest in a good SEO strategy and that you need to do more than just a one-time SEO audit. But the main question is: how exactly do you structure your SEO investment?

• Hire a strong SEO team.
• Provide them with the necessary resources to implement the plan they have worked out.

Hiring a strong SEO

So, what should you do while investing in a strong SEO team? You’ll likely want them to have a good experience and a solid helping of:

• Data and tech-savviness.
• Intelligence about the industry
• Good web development knowledge
• Better communication ability

Providing them with the resources they require

There are many different resources that your SEO plan might depend on:

• Budget for different tools, hiring contractors, working with an agency, etc.
• Good writers for creating better content.
• SEO analysts for monitoring the health of SEO metrics and evaluating the impact of SEO projects.
• Web designers to help with any type of user interface issues.
• Product managers to manage SEO related product work

How do you measure your SEO investment?

Despite SEO projects taking time to show results, you need to keep positive expectations. It may happen that you do not see results for about six months, and some of the results might be difficult to quantify. But this does not mean that SEO projects will never show a positive impact. Although the results are likely to take around a year to show up, the outcomes will benefit your business.

Now, the question that arises in this context is how to measure your SEO investment. One might also ask whether to measure SEO success on a project basis or a site-wide basis. If you expect more than 50 % growth from SEO efforts, then you can consider the complete SEO driven revenue to measure success. Also, proxy metrics, like search engine rankings, organic website traffic, or goal completions are helpful, but eventually, you must measure SEO driven revenue to know the real impact of your SEO success.

Bright Pixel is a leading SEO Company in Pune. Our team of highly skilled and experienced SEM / SEO specialists can assist you to flourish online by providing the best solutions.

New Year’s Resolutions for Marketing Professionals in 2022

 

It’s that time of year again! It’s time to put 2021 behind us and make waves in 2022. Everyone experienced a roller coaster ride during the years 2020–21. COVID-19 changed the way humans lived. It took lives, ruined businesses, brought a downturn in every field, and changed our perspective on looking at things. The phrase “new normal” would mean a socially distancing world and thus be completely reliant on technology for everyday functionalities.

The impact of COVID-19 on businesses

The COVID-19 pandemic has entirely disturbed the economy of the world as a whole. The world’s economy slowed down, creating greater inequality in terms of wealth distribution. Every country has witnessed a crash in stocks and trade. Every country has witnessed a GDP decline and many more noticeable signs of impact. It has hugely impacted all businesses, whether small, medium, big multinationals, or solopreneurs. Many businesses have begun to re-organize their business structure and marketing strategies. Not only small and medium-sized businesses, but even large businesses are now eyeing a world trying to come out of pandemic hibernation. The world has changed and businesses need to be ready to jump in with a solid strategy and so do marketing professionals. So, what are you waiting for? Start the New Year off on the right foot.

Here are New Year’s resolutions for marketing professionals post-pandemic.

Check out the competitive landscape

A lot has changed for everyone in the past few months —including your competitors. You need to do a thorough competitive analysis to understand what has changed, what is new, and how the other businesses are functioning.

Listen to your customers

No matter where your clients are, connect with them and check with them to know what their current requirements are. You may be surprised to find out that you need to do fewer of some things. Or, you may need to redouble your efforts in some other areas that seem to be working for you.

Be firm on your priorities and focus on ROI

Enlist your marketing goals and prioritize them. Once you’ve done with that, you need to whittle down the list to a manageable level. The aim here is to ensure your goals are actionable, achievable, and will bring you profitable returns. Keep a tab on the resources you are investing in and compare them to your goals and your profits.

Go the digital way

Not all marketing activities require you to spend a lot of money, though you may need to invest a bit more time. One tool that businesses can take advantage of is Google My Business (GMB). By setting up a GMB, your business will turn up in the Google search results with a Google map along with the basic information on how to find you whenever someone is looking for your particular type of business. Getting active on social media is another great option. Facebook works well, particularly if they have a consumer product to offer. Post your blogs, enter into group conversations, or start your own LinkedIn group.

Emphasis on the four pillars of a marketing foundation

Building a sustainable sales and marketing system is key to your successful marketing strategy. The four pillars that build the marketing foundation are:

• Branding: A strong brand is your business’s biggest asset. And having a good brand will help differentiate you from your competitors.

• Customer Relationship Management (CRM): The main purpose of having a CRM is to manage your customer data in a central location. Better organization means a better foundation.

• An attractive website: Your website should speak about your business. It is the home base for anyone who might be looking for you online. This is where anyone can interact with you from anywhere.

• Email Marketing: Targeted email is the best way to engage with your customer base and build brand awareness through interactions.

Post pandemic, businesses have started anticipating marketing strategies to expand their businesses. The physical mode of marketing is now becoming the old school kind, so businesses are now more interested in investing in online marketing. The strategy that businesses follow more these days is digital social media or PPC (price per click) marketing. If you are looking for digital solutions for your business, reach out to Bright Pixel. We are one of the best Digital Marketing agencies in Pune and we help you grow your business digitally.

Table Calendar- The Best Way to Promote Your Brand

 

Every New Year is filled with joy and excitement. It is time to replace the old with the new. January 1, 2022, is likely to be one of the most joyous New Year as it’s the day we say goodbye to a wearisome 2021 and hello to the new ray of hope for a better year. Many are emotionally ready to flip the pages of the past to a fresh one. Be prepared! Let’s begin by gathering the accessories to keep us focused and organized. And what better than a customised table calendar to begin with?

Why have a calendar?

On the occasion of the New Year, people buy a lot of things for their offices and homes. And having a  is a great way to usher into the New Year. A calendar remains in our home or office throughout the year and hence is a brilliant marketing tool for your business or brand. A promotional calendar is an excellent marketing tool for your products. An eye-catching personalized calendar with your brand logo printed on it is one of the best gifts you can give to your clients and customers. The days have rolled by when the calendar was just for showing dates, months, or holidays. Nowadays, they are extensively used for marketing businesses and brands.

What are the different types of calendars?

Before deciding on printing the calendars, you must decide on the type of calendar that will be best suited for your clients. Certain customers may use poster or wall calendars, while for a few others, small cards, table calendars, or magnet calendars may do the trick.

Table calendars are more economical, as they take up less space on the desk and remain visible to the user all the time. Decide on the number of pages you need. Also, decide whether you want to have a glossy or matte look for the pages.

What are the factors to consider while printing a calendar?

Promotional calendars make a perfect gifting option, whether it is for your clients, business associates, or a friend. They will be displayed on the table or wall throughout the year, showcasing your products or services perfectly. Here are a few tips to help you design your customized calendar in the best way possible:

1) Choose a theme

First things first, you need to be very clear about the theme for your customized calendar. Choose a theme that will go well with your brand. You will have to pick a design, style, and font that matches your vision and mission perfectly. Choose a theme that is suitable for the people you are targeting.

2) Choose images wisely

The main part of your calendar that attracts people’s attention will always be the images on the calendar pages. The images have to be of the highest resolution and be such that they won’t get pixelated after printing. You can choose any eye-catching images, including scenic beauty, wildlife, or flora and fauna.

3) Use the calendar to promote your brand

Besides the major function of displaying dates, holidays, and festivals, you can use calendars to promote your brand. For example, if you are into the ready-made garment business, then for winter seasons you can showcase winter wear, or you can showcase festive clothes during major festivals of the year.

4) Make your personalized calendar functional

Make sure your calendar does not lose its major function as a regular calendar in your efforts to make it more attractive. Even though they are promotional, they should be easily readable with dates and months visibly clear. Do not forget to highlight crucial days of the month, like holidays or festivals with different colors.

Where will you print your calendars?

Printing a personalized calendar will help your brand create a lasting impression and attract customers. However, printing promotional calendars has its challenges. It has to be designed carefully, keeping in mind the people who will receive it as a gift. So, leave your worries to Bright Pixel. Our team of designers is the best at bringing your imagination to paper. What makes Bright Pixel stand apart from others is our focus on every minute detail and our commitment to delivering the best quality calendars at reasonable rates.