Space branding strategies: Branding details at events that makes the difference.

 

A consistent and creative digital branding strategy always works for the Brand and never fails to communicate the vision and mission of the venture, but is that all? Here is a take by ‘Bright Pixel’ on the importance and difference it makes in the marketing and branding by designing a branding space.

Space Branding – a wonderful blend!

Space branding is a simple yet perfect blend of Branding, Graphic design, Interior design, at the same time, marketing and advertising. It offers a combination of disciplines for which business strategy, human behavior analysis, or consumer behavior psychology knowledge is needed.

Space branding aims to improve the commercialization experience of businesses’ products or services. As the famous psychologist described, the design of a space or the environment can heavily influence employees and clients; space branding never fails to create a corporate image of your Brand with the powerful assistance of interior designing.

Well-branded corporate space: an excellent asset for your marketing strategy

Space branding is an essential tool in communicating your brand ‘Ethos’ and ‘Identity’ through well-planned and well-curated designed elements at the exhibition location. Space branding helps to convey what your business/ brand is about.

– It develops a Relationship between the Brand and the customer.
Through well-curated spaces, brands can give customers and all visitors an understanding of their core values, vision, and mission. More importantly, they develop a good relationship with customers by increasing the remembrance value of the Brand.

– Proudly showcase your logo, brand colours & values.
Graphics placed strategically on the walls, pillars, and at critical locations showcases the Company logo and the key messages. If your Brand has multiple locations or different departments within the exhibition, a continuing space branding theme with matching elements can connect the various locations to the single Brand.

-Space branding helps inform, includes, and educates the audience.
Space branding helps make the Brand livelier. Modern-day exhibitions focus on attractive designs and satisfying spectators’ experiences. Space branding helps to make it more animated as it communicates the values and culture of the Brand.

Reasons to brand your event space

These are the few most important reasons to include space branding in your marketing and advertising strategy.

– Customer loyalty.
Arguably, the primary importance of office branding is giving customers a reason to adapt and accept brand values and ideas. Once they are hooked on the beliefs and values of the Brand, they can be turned into loyal customers.

– Brand Connect
Your customers are your best brand ambassadors. If they feel a deep connection with your Brand, they will promote it and your business, almost without thinking about it. Allow your customers to discuss the Brand by displaying quotes, proposed policies, and strategically placed digital screens.

– Brand Identity
Another significant advantage of office branding is that it gives you multiple opportunities to reinforce your brand identity. Every time a consumer walks in, he sees your brand logo, values, and other promotional content, which imprints your Brand on his mind.

Bringing it all together

To conclude, alongside the digital presence, offline presence in exhibitions and similar events is equally essential for the look and feel of your Brand. Space branding is a blending of a place with interaction and connection to the community, allowing one to move beyond designing only for function. Such marketing moves will help you attract more audience at the exhibitions, cut through your competition, and positively impact your brand’s remembrance value.

Why does space branding matter in a business?

 

Space branding is a tool that helps communicate your company’s brand essence and identity, through the way of designing a physical location. One of the important ways of building a strong brand is to make sure that brand awareness happens uniformly with the client and the employees.

Why is space branding important?

Businesses at any stage must understand that a well-designed logo and a website are just one aspect of branding. However, the way the office is designed conveys the story of ambition, passion, motivation and a sense of achievement for the company.

Office branding should be done in such a way that as soon as the visitors step in, they would know what the company is all about. For example, if you visit a social media agency, you will see the walls are coloured bright, the artwork talks about or shows famous influencers or personalities, the quotes hung on the wall are quirky, most of the offices have one long table where all the employees irrespective of the department and hierarchy sit together and work.

If one had to look at it generally, office branding gives its employees a sense of understanding, importance and their role in the workplace. It creates a sense of belongingness, leading to the feeling of loyalty. A satisfied workforce leads to higher staff retention and an increase in productivity.  Businesses should understand that their employees represent the company’s mission and vision leading the company to achieve its goal.

Let us look into two main aspects of branding- indoor and outdoor.What is creativity in business?

Indoor branding

What is indoor branding?

Indoor branding represents the services provided by your company. To put it simply, indoor branding simply means the interior of your company. For example, schools, colleges, cafes, supermarkets, shopping malls and many others. The atmosphere created by indoor branding helps visitors identify the brand and its products or services.

Why should you do indoor branding?

Let’s break this into points for our better understanding.

1. Visitors irrespective of gender, while using the washroom spend at least 2 or 3 minutes. Branding done in the washroom has a more engaged audience than anywhere else in the workplace. You could show off your best calligraphies here.
2. Since it is your company, you don’t require permission or need to pay a huge sum for the space to rent.
3. Indoor branding has a stronger impact on its users. Take cafes like CCD or Starbucks as an example. Their walls and their ambience scream of having a good time, of coffee, of conversations and their merchandise, are available only in their outlets. Nor CCD not Starbucks spend a single dime on marketing, even on their bad days.

Outdoor Branding

What is outdoor branding?

Outdoor branding is used to advertise your product or service outside of your company or home. Also known as OOH, basically, it grabs the audience’s attention when he is outside. Outdoor branding comes in various forms like billboards, posters wall murals. OOH is also done at bus and train stations, kiosks, taxis, public transportations, public benches, stadiums, movie theatres, outside of shopping malls and much more.

Why is outdoor branding important?

Outdoor branding reaches its consumers at a vast pace. In a short amount of time and small spending, the brand generates a higher consumer response. Let’s understand it better:

1. One of the biggest advantages is the visibility of the brands. A billboard is visible from afar. Take the real estate industry as an example, they get huge billboards made and set up for the promotion of their properties. Unlike social media ads, OOH cannot be “blocked”.
2. Outdoor brand building has time and again proven to be more effective in creating brand awareness. Since consumers cannot ignore OOH brands the way they can to online ads, it leaves very little to no control over the user.
3. OOH is one of the cheapest ways to promote your business for the long term.

Bright pixel understands and adapts to the evolution in branding, indoor or outdoor. Taking into consideration all aspects, we strategize the location and the brand, that help our customers achieve great sales and marketing performance. We constantly evolve in terms of method and technology to stay relevant and stay up to mark with current trends to fetch the best possible results for brands associated with us.