Why is getting indexed by Google so difficult?

 

Indexing is an important factor when it comes to any website. Without having the website indexed by search engines like Google, organic traffic to your website will be very negligible. This is why it is extremely important to have your website indexed by search engines. Well, first let’s begin with what indexing is all about.

What is indexing?

Every website that shows up in search results has been indexed. Only those websites that get indexed get recognized by search engines and then appear in search results. Search engines like Google and Bing index and include websites in their databases. As and when a website is indexed, it gets the chance to appear in search results. The websites also get indexed more than once.

Indexes get updated as websites are crawled regularly. The reason why they are crawled regularly is that search engines need to be aware of any changes that are made to your website. If any changes are made to your website, it can impact the way your website is positioned in search engines.

Why is getting indexed by Google so difficult?

Every website relies on search engines, particularly Google, to some extent. It’s very simple: your web pages get indexed by Google, making it possible for the public to find you. That’s the way it should work. However, it is not always the case. Many web pages never get indexed by Google.

For instance, if you have a website, especially a larger one, you may have noticed that not every web page on your website is indexed, and some pages have to wait for weeks for Google to pick them up.

There are factors that contribute to this issue, and most of them are the same factors related to ranking; links and content quality are two major ones. Many times, these factors can be technical and complex. Modern websites that rely largely on new technologies have particularly suffered from indexing problems previously, and a few still do.

Many SEO professionals still believe that it is the technical things that prevent Google from indexing pages, but this is not true. Well, it’s true that Google may not index your web pages if you don’t send proper technical signals as to which pages you want Google to index or if you have a limited crawl budget, but it is simply as important that you remain consistent with the quality of the content.

Many websites, small or big, have a lot of content that should be indexed but doesn’t get indexed. And while factors like JavaScript make indexing more complex, your site can suffer from severe indexing issues even though it is written in HTML. Let us look into the most common reasons why Google isn’t indexing your web pages.

Reasons why Google isn’t indexing your web pages

1) Crawled–not currently indexed

In this case, Google visited a web page but did not index it. Usually, this is a content quality concern. Due to the e-commerce boom that is happening currently, Google is getting pickier with the quality of its results. So, if you notice this issue as “crawled-currently not indexed,” ensure that your content is unique. Make use of unique titles and descriptions; do not copy product descriptions from some external sources.

2) Discovered-currently not indexed

This issue can include everything from crawling issues to inadequate content quality. Google may report this issue as “discovered-currently not indexed” due to:

• A crawl budget problem: There may be a number of URLs in the crawling queue that may get crawled and indexed later on.
• A quality problem: Google might think that a few pages on a domain aren’t worth crawling and may decide to not visit them just by looking at a pattern in their URL.

3) Duplicate content

Duplicate content is a major issue and may be caused by various factors, including:

• For example, the English language in the United States, the United Kingdom, and Australia). If you have numerous versions of the same page targeting different countries, a few of these web pages may get unindexed.
• This often happens in the e-commerce industry, where many websites use the same content, such as copying product descriptions that are provided by the manufacturer.

At Bright Pixel, we provide top-quality SEO marketing solutions, promising good visibility for your business website. We are a proud team of highly skilled and creative SEO Experts who strive hard to meet customer requirements and exceed their expectations.

How to Invest In SEO?

 

One of the major factors in growing your business and increasing your sales is using an efficient marketing strategy to lure your customers. Having said that, it is no surprise that Search Engine Optimization is what every business needs to attract their clients. SEO helps in attracting the targeted audience to your sites and thus improves your conversion rates. SEO for medium and small-sized businesses is the most valuable technique for creating unique brand visibility and building an effective web presence for your company.

However, testing your SEO strategy can be a little tricky because:

• Results often take longer than six months.
• Even if the results materialize, it is hard to quantify or attribute to one single project.
• It’s not just a financial investment; you also need product resources.

So, now there are a few following questions that might strike your mind:

• Should you invest in SEO in the first place?
• How much should you invest in SEO?
• How do you structure your SEO investment?
• How do you measure your SEO investment?

Should you invest in SEO?

Good SEO is a multidimensional strategy that can help you advertise, sell, and build your brand, and it’s an essential factor for investment for every business.

Here are a few reasons why investing in good SEO is money well spent.

• Increased website traffic
• Better quality traffic
• Improved user experience
• Increased brand awareness and authority
• Good return on investment

How much should you invest in SEO?

While calculating how much money to invest in SEO, it’s wise to calculate these numbers according to your revenue. If you choose an arbitrary amount, you risk exceeding your budget or depleting resources in other areas of your business that are equally important.

Some businesses require more focus on marketing strategy than others, but on average, most companies invest around 5 to 15% of their total revenue in their marketing strategy. Of this percentage, around 10 to 20% might go into SEO development in particular.

The key here is to develop a thumb rule for your business based on your business, your income, and your specific requirements. Of course, you may decide to be less or more aggressive with your SEO strategy. For example, if your budget is limited, at first you can only focus on web and email SEO campaigns. As your business expands, you can develop a more holistic SEO strategy, including content creation, video, and more.

How do you structure your SEO investment?

By this point, you’re probably convinced that you need to invest in a good SEO strategy and that you need to do more than just a one-time SEO audit. But the main question is: how exactly do you structure your SEO investment?

• Hire a strong SEO team.
• Provide them with the necessary resources to implement the plan they have worked out.

Hiring a strong SEO

So, what should you do while investing in a strong SEO team? You’ll likely want them to have a good experience and a solid helping of:

• Data and tech-savviness.
• Intelligence about the industry
• Good web development knowledge
• Better communication ability

Providing them with the resources they require

There are many different resources that your SEO plan might depend on:

• Budget for different tools, hiring contractors, working with an agency, etc.
• Good writers for creating better content.
• SEO analysts for monitoring the health of SEO metrics and evaluating the impact of SEO projects.
• Web designers to help with any type of user interface issues.
• Product managers to manage SEO related product work

How do you measure your SEO investment?

Despite SEO projects taking time to show results, you need to keep positive expectations. It may happen that you do not see results for about six months, and some of the results might be difficult to quantify. But this does not mean that SEO projects will never show a positive impact. Although the results are likely to take around a year to show up, the outcomes will benefit your business.

Now, the question that arises in this context is how to measure your SEO investment. One might also ask whether to measure SEO success on a project basis or a site-wide basis. If you expect more than 50 % growth from SEO efforts, then you can consider the complete SEO driven revenue to measure success. Also, proxy metrics, like search engine rankings, organic website traffic, or goal completions are helpful, but eventually, you must measure SEO driven revenue to know the real impact of your SEO success.

Bright Pixel is a leading SEO Company in Pune. Our team of highly skilled and experienced SEM / SEO specialists can assist you to flourish online by providing the best solutions.

Is Your Web Design Hurting Your Conversions?

Are you puzzled why your conversion rate is so low? Several marketing professionals are willing to try everything possible on the planet to hike their conversion rates. They try making new calls to action, initiate campaigns to drive back traffic to the website, and offer perks to new clients who convert. But, when all these efforts fail to work, the marketing guys are helpless and pull their hair wondering what went wrong. Are you suffering from a similar situation? The reason could be as simple as poor website design.

Here are some of the key design mistakes that might be having an adverse impact on your conversions:

1. Using Stock Photos

As buying or creating custom images can be expensive and involve great deal of time, several brands rely on stock images. Using stock images is usually distracting and can make your page look unprofessional. This is no sci-fi theory; it is a fact that has been proven by researches. Making an investment in professional photos is worth the effort. We at Bright-Pixel, Website Design Agency In Pune, understand this.

2. Auto Play

Have you experienced how irritating it is when loud music starts playing or a promotional video begins as soon as you land on the webpage? You must have chosen to exit the website immediately. Most of the web surfers leave the webpage when caught by such off-guard music or videos if they cannot soon find how to silence it.

3. Too Many Pop-Ups

A well-placed pop-up won’t affect your rate of conversion, but if it is affecting the user from reading the content, you need to give it a second thought. Make sure your pop-ups don’t scare away the users. Assess the click and conversion of each pop-up before deciding whether to keep it or not. Remove unnecessary ones to simplify your design of website and turn it user-friendly.

4. Poor Content

Customers first skim through the landing page prior to decide whether to convert or not. That is the reason why your content should be easy to grasp. For instance, if you are an attorney, don’t put legal jargon on your website else your clients would be turn off. The message that you want to convey must be easy to understand.

5. Too Much Design Elements

The golden rule in Web Designing is: ‘Less is more’. A fancy layout doesn’t work. Too many animations, pop-ups, images and videos would be ineffective. Too much design elements slow down the browsing speed. You may be mistaken that too many elements may grab the attention but it may in fact be annoying the user.

6. Less Mobile- Friendly

It may seem apparent but there are several brands that fail to understand the importance of mobile-friendly website. It has been found that users first browse a product prior to purchase. If your website fails to be user-friendly the clients would not make a purchase. The load time should be swift as well. Bright Pixel, Website Development Company in Pune, makes their website interface easy to use.

7. No Search Box

A search box is highly useful for a website as the customer may opt to search on your website if he fails to find something on the landing page instead of looking else where to find it. Lack of a search box makes the user compulsory to navigate through web pages. If the number of clicks to find the information are far too many when the client might choose to exit. You can avoid this by placing a simple search box on the top of the web page.

You can increase the rate of conversion and accelerate your business by adopting these changes in your website. If you are considering to build your own web site or need advice on Digital Marketing or SEO you can contact Bright Pixel – Website Design Company In Pune.