What is Inbound Marketing and Outbound Marketing

To get information about Inbound and outbound marketing we have to first understand what is marketing. Marketing is a processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. 

Definition of Marketing Research

Marketing research is the main function of marketing. Market research the function that links or connect the consumer, customer, and public to the marketer through information–information used to identify and define marketing opportunities and problems; generate, refine, and evaluate Digital marketing actions; monitor all marketing performance; and improve understanding of marketing as a process. Marketing research specifies or suggest the all and total information required to address these issues, designs the method for collecting information, manages and implements the data collection process, analyses the results, and communicates the findings and their implications. 

Two types of Marketing

Outbound marketing refers to any type of marketing where a company initiates the conversation and sends its message out to an audience. Outbound marketing is different or totally opposite of inbound marketing, where the customers find you when they need you. Outbound marketing include more traditional forms of marketing and advertising such as TV commercials, radio ads, print advertisements (newspaper ads, magazine ads, flyers, brochures, catalogues, etc.), tradeshows, outbound sales calls (AKA "cold calls"), and email spam. Many times Outbound marketing we cannot track like inbound marketing basically it is hard to track generally harder to track and less profitable than inbound marketing, yet ironically, organizations spend as much as 90% of their marketing budgets on outbound marketing.

Inbound marketing is a best strategy that uses or utilizes many forms of pull marketing – content marketing, blogs, events, SEO, social media and more – to create brand awareness and attract new business.

Totally opposite to outbound marketing, where marketers attempt to find customers, inbound marketing earns the attention of customers and makes the company easy to be found.

1. The Price of Inbound vs. Outbound

2. It Offers Better Two-Way Communication

3. People Won’t Tune out your messages. Period!

4. Inbound Marketing for Non-Marketers

Inbound marketing is the right investment or a correct option for small businesses

1. The Price of Inbound vs. Outbound

Outbound marketing is a very expensive endeavour. The average cost per lead in India is significantly less when using inbound marketing strategies. 

In outbound marketing is often involves printing and mailing materials costs. Also spreading your message through television, radio or other media, making it out of reach for smaller businesses. Inbound marketing is cheap in cost and anyone with the right skills can do it. You can create your website and blog with content that is targeted to your primary market or niche and with a good content marketing strategy, you can attract your niche audience to you. People do most of the work on the front end building your site, optimizing with SEO and building a website traffic strategy. Social media is a relatively or comparatively inexpensive way to find your target market compared to traditional advertising and print media. As per survey companies are relying more on Social Media, Blogging, Email Marketing and SEO for lead generation than traditional, outbound marketing.

2. It Offers Better Two-Way Communication

The Most important advantage of inbound marketing is that it’s a form of two-way communication where the customer interacts with the business in a dialog. A great example of a successful inbound marketing campaign that illustrated this beautifully is the Narendra Modi 2019 Pry minister Election  campaign which was hammer by social media post to engage, motivate and respond to voter’s needs.

3. People Won’t Tune out your messages. Period!

Outbound marketing means putting or showing your message in front of people whether they want to hear/ see it or not. As a result, its techniques are often intrusive and annoying. Inbound marketing puts your message in front of your target market people and if you present the right content marketing strategy, they will be show by their own curiosity to see what you have to offer.

4. Inbound Marketing for Non-Marketers

Inbound marketing doesn’t feel like marketing. Direct mail or cold calling takes a certain amount of aggressiveness and sales skill. With inbound marketing, you provide valuable content like whitepapers, info graphics and blog posts that help attract your ideal customer. This type of selling is not “selling” in the traditional way, so it’s more appealing to those who hate the image of the pushy salesman and may feel uncomfortable pushing their message.

Inbound marketing as the magnet to acquire the right customer and start today with a plan for how your small business can leverage it in 2015.

So here we are introducing “Bright pixel “company who works in both inbound marketing and Outbound Marketing. For more details please visit our Website

Top 9 Ranking Factors in On-Page SEO

On Page SEO is basically the process of optimizing each individual page on your website for an overall better ranking. The technique of On Page SEO has changed over the years. There are many factors that affect this process, the factors such as Meta tags and keyword density affect the most. On page SEO is different from Off Page SEO which is associated with backlinks.

Here are certain important factors associated with On Page SEO …

1.        Keywords Analysis

Make sure you strike a balance between searching the perfect keywords and content. Get to know the exact associated words and the words that people enter the most in order to reach to the service or product provided by you. Try to inculcate keyword variations. Optimization of keywords definitely helps in increasing the ranking and improving the On-Page SEO.

2.                      The website address or URL

Make sure your URL is as per the requirements. The requirements of the perfect URL are A) It should consist of a super-keyword B) It should provide the exact context of your services or product C) It should be short D) It should also be clear and readable

3.                      Content

It is true when they say that ‘Contentis the King’. Make sure you research all your keywords well and then include them in your content. Make your content interesting enough for the users to read it and stay on your website. Organize your headings and paragraphs in such a way that the user wouldn’t have to go through the entire content to understand your service or product. 

4.           Headings:

Headings are also a useful part of a website and use headings within your website to describe your website in a proper way. Try not using H1 and H2 tags more than its hierarchical limit or use it only when it is very compulsory. Google  pays attention to heading tags (H1 to H6).

5.             Page Title

Page title is very essential as far as both SEO and click factor is concerned. Make sure your page title full fills all the criteria as it has the potential to appear in the Google search. 

6.            Meta Description

It is the small description of your page that appears below the page title in a Google search. Make sure you write it well as the aspect of people choosing to visit your site partially depends on it. 

7.             Images

Images are important in improving the ranking as they at times pop up in Google search. Along with being helpful in SEO rankings they also make your website pages more appealing and aesthetic. 

The improvement and proper implementation of these factors makes your On Page SEO on point. At Bright Pixel being one the best Digital Marketing Companies in Pune we make sure we include on the factors contributing for the growth and improvement of On Page SEO. 

8.           Redirections:

There are many  redirection codes available and you can use them to increase the SEO score of your website. You need to figure where to use the 301, 302, 404 codes and a lot more So, make sure that you are using correct redirection code on the correct area, or link in the website to optimize your website .

9.           Site speed:

Website speed is an important factor which can directly affect the SEO company in pune performance if not wisely optimized. It’s very natural that nobody wants to visit any website which takes more time to load. Everyone prefers to visit the websites loading quickly. So, make sure to optimize the load time of your website and keep it less than 3 seconds.

Website development & Static vs. Dynamic.

Websites are the most important element of the Internet from many years. There are many website development and Design Company now a days. The central or a main page of a website is called a home page. This is mainly the first page you see when you call a website up and can also be called a ‘start page’ or ‘index page’. Then, the user proceeds into the site’s sub-pages.

Content such as texts, images, and videos to be displayed on the Internet is all digital web presence. In web site design many Graphic design company who provides web page design i.e. user friendly design. There are many reasons business people such as the business based on the product or business based on service needs a representative website. To inform potential customers about products and services, to represent the company, to allow contact with different departments, or to distribute goods online. For private or individual users, a website gives them the chance to actively take part in public affairs. There are also many personal sites that contain entertainment or informative material. Social network profile is used to show or place your website link to increase the chances of catching the attention of potential employers, interested parties, or like-minded people.

Because of the large reach of the website is one of the important reasons for growing the number of internet sites in recent years. As per the survey on internet there are approx. 1B. Sites are present, but only 25% of websites are working.

Creating a website

Many companies used a business cards they defiantly ad Logo on it which is created by many Logo designing services around us and they do not forget to add their internet presence means they add their website link and email signature on it. Whenever this address or web address is typed into a browser’s search field (known as the uniform resource locator, URL), the start page or Home page of the website appears. Depending on the size of the website, site visitors access the website’s sub-pages. Hyperlinks, or simply ‘links’ are very useful to connect single HTML (Hyper Text Mark-up Language) documents of a website. Links are much more important sub-pages (e.g. departments, product categories, or representative information pages) are usually combined in the navigation and can be found in the website's header. They are displayed on the home page and other every sub-page of the website. The navigation is always important and useful to the user orientate themselves and see an overview of the website’s structure. We can use Links to place in the text and image elements in the website’s content. The footer of a page often contains links to further information like the site owner and the legal framework.

Static and dynamic are two types of website

A static site is usually written in plain HTML, and what is in the code of the page is what is displayed to the user.  Static site the main advantage is Flexibility - Every page can be different, to match the layout to different content, and the designer is free to put in any special effects. This allows theming and we can use different theming. Static sites are much lower in cost as comparatively dynamic sites.

Problem with the static site is when you wish to update the content, unless you are conversant with HTML and the design methods used in the site to made change any content you have to go back to your designer. It can be perfectly ok when a new page is required which needs design input, but if all you want to do is change some text, then it can be a nuisance for both client and designer. Scalability is the second main problem ,If you wish to sell products on your site and you have a lot of them then you may have to construct individual pages for each one, which can take considerable time, effort and cost.

 A dynamic site is written using a server-side scripting language such as PHP, ASP, JSP, or ColdFusion. In this kind of site, the content is called in by the scripting language from other files or from a database depending on actions taken by the user. The most important advantage of a dynamic site is that you can connect a dynamic website with database and you can fetch the organised information or data. Create product pages or categories of related products sorted in a variety of different ways depending on how the user wants to view or see them. Because of the database connection, you can create a contentment management system. Data via a web-based series of administration pages. Client manage that content can be a text for their pages and images to go along with the text, or items in their product range with categories, specifications, short and long descriptions, images, etc. There are little or no ongoing costs unless there is a change in the basic design or an extra capability added. 

Dynamic site design is more fixed than a static one because the pages are essentially a template into which data and content is poured to create multiple pages of a similar type. So all your product pages will be essentially the same page layout with different data displayed. While some customization capability can be built in it is usually quite limited, such a selection from a set of pre-defined options. Individual layout changes to particular pages are not possible all times.

Importance of Digital Marketing In Todays Business

As this world is becoming more and more technology based, it comes as no surprise that digital marketing is raising day by day. In the current scenario digital marketing is one of the most powerful tools of marketing. Its not only reaches large number of people easily but also is useful for generating leads. Digital marketing company has surpassed the traditional ways of marketing in many forms and levels as the perks of digital marketing are becoming more widespread and frequent day by day. It’s due to Digital marketing that brands have a bigger influence on the market and their audience.

Here are some of the perks of the beneficial way of marketing

Bright Pixel Website design Company Pune

1.        It is One of the Most Effective Ways

It gives everyone a platform to market their business at a good rate. In the case of traditional business small businesses cannot compete with the larger businesses for more ad space or for larger audience with their small budget. But when digital marketing enters the scene everyone has an equal opportunity on the online portals to showcase and advertise their business.

2.        The Direct link with the Mobile Users

Now-a-days almost everyone is on their mobile phones. So if a business manages to gain prominence over a device that everyone uses then it definitely proves a lot beneficial. Having mobile friendly brand apps or websites can definitely help a brand or a business to tap into larger number of audience as people or customers check out a lot of websites or online stores on their mobile phones.

3.        You can measure the work accurately

We agree that even in traditional marketing you can measure the profits but when it comes to the technologically advanced digital marketing you can measure the profits in details. You get to know everything about the results and about how your product or service is performing. Be it the demography, or the specific region where the product is popular or the interest of people who are using it, you get to every detail of everything through the insights that digital marketing options provide.

4.        Track the customers and target Ideal Buyers

You get to know everything about your customers, their actions, their choices and everything else and then you can even make changes in your services or product according to the taste of the customers. The digital marketing insights also help you to know who are your ideal customers and helps you to directly target them.

       5.  Content Performance and Lead Generation

The problem is that you have no idea how many people have gone through that or, in the worst scenarios, how many people threw it into the trash!

Through such networks, buyers would be able to learn about products and services through influencers and peers, it will boost your search engine optimize rankings with ease.

Digital marketing is the boon to businesses and if your business or brand isn’t reaping its benefits then it surely is lagging behind so up your game and enter the scene. At Bright Pixel digital marketing agency we also provide you with the digital marketing solutions for your brands and businesses to help you take your business game up by many levels.

All About CDN

Content plays a key role everywhere on the internet. It is basically the undisputed king. Whether you are shopping online or reading your favourite blog or getting any kind of information or searching something or even watching a Youtube video, each of these activities is governed by the content on the internet. Content Delivery Network or CDN is that underground part of the internet which looks after the influx and flow of all of this content on the internet.

You must be well aware of that annoying delay caused due to the lapse in between the loading of web page and the content appearing on it. This delay could be because of the physical distance and the major responsibility of CDN is reduce is this lapse time and make the content readily and immediately available.

Here are few reasons why CDN is important for your website

1. Speed

CDN distributes the content closer to the visitors by shifting it to the closest network node. This reduces the loading time of the page and thus increases the speed of the website. In other words CDN helps to reduce the bounce rate as the visitors and the users stay on the website due to good speed.

2. Increase the redundancy

            In CDN the nodes are distributed hence they can withhold a large amount of traffic and can handle hardware failure better than other servers.

3. Cost Effective

            Since there are many nodes in this network the load is equally distributed and hence the load on one server reduces. The only cost you will have to bare is that of the CDN which is lesser than the additional hardware you will have to implement otherwise.

4. Security

            CDN provides high level information security which is a must for any webpage or brand. It also provides high standard of encryption, authentication and integrity. Since the data is distributed across all the nodes, failure of one will not cause the system to crash so in this way it also provides data security.

Hence CDN is a must for any website and at Bright Pixel, we being one of the best website design companies in Pune and one of the best website development companies in Pune we provide best services and give importance to CDN. Apart from being a website development company in Pune we are also a digital marketing company in Pune and also provide SEO services in Pune. 

SSL – A must for your Website and Domain!

Today’s world is a world of danger at many instances and places, Internet is even more so, hence having a good security system becomes very essential. Due to various factors on the internet and its vast stretch it becomes very vital to protect your domain from the threats it is prone to.

SSL certificate is very useful in protecting your domain from most of the potential threats around. SSL (Secure Sockets Layer) certificate is a digital certificate which creates a bridge between the website and its visitors and helps secure the information passed between the website and the audience’s browser, for eg, the email addresses or the credit card numbers, the phone numbers and so on. Even if you don’t have an ecommerce website having a SSL certificate for your domain adds to your website’s credibility.

Following are the reasons why an SSL certificate is a must

1. Prevents Information Breach

When particular information is sent from one party to the other it goes through various parties and the chances of this information being stolen at these mid parties is really high if SSL is not applied. SSL encrypts the data in such a way that only intended party can understand it and thus it helps in securing and protecting your data.

2. Authentication of the Identity

SSL certificate authenticates the identity of your website. Verifying the identity is of utmost importance when we bring about the aspect of web security. Once your website is authenticated through SSL certificate the integrity of your website is verified and established.

3. User Trust

Users will definitely trust an authenticated and a verified website. Now-a-days users do take care of the security of their data and hence they trust a site which is SSL certified. This ensures more traffic on your website and definitely more sales.

4. Better Ranking

When SSL is applied the speed is improved. Due to the improved speed and the verified nature of your website the visitors trust your website and visit it regularly which increases your SEO ranking. Who doesn’t want to be in the first page of Google?!

Investing in an SSL certificate is always a smart decision it not only builds trust amongst your visitors but also has a potential to generate leads. At Bright Pixel, being one of the best SEO company in Pune and a Website Design Company in Pune, we take care of this aspect. Visit our website to know more about our great SEO services in Pune and how we work it out being one of the best Website development company in Pune.