What is Inbound Marketing and Outbound Marketing

To get information about Inbound and outbound marketing we have to first understand what is marketing. Marketing is a processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. 

Definition of Marketing Research

Marketing research is the main function of marketing. Market research the function that links or connect the consumer, customer, and public to the marketer through information–information used to identify and define marketing opportunities and problems; generate, refine, and evaluate Digital marketing actions; monitor all marketing performance; and improve understanding of marketing as a process. Marketing research specifies or suggest the all and total information required to address these issues, designs the method for collecting information, manages and implements the data collection process, analyses the results, and communicates the findings and their implications. 

Two types of Marketing

Outbound marketing refers to any type of marketing where a company initiates the conversation and sends its message out to an audience. Outbound marketing is different or totally opposite of inbound marketing, where the customers find you when they need you. Outbound marketing include more traditional forms of marketing and advertising such as TV commercials, radio ads, print advertisements (newspaper ads, magazine ads, flyers, brochures, catalogues, etc.), tradeshows, outbound sales calls (AKA "cold calls"), and email spam. Many times Outbound marketing we cannot track like inbound marketing basically it is hard to track generally harder to track and less profitable than inbound marketing, yet ironically, organizations spend as much as 90% of their marketing budgets on outbound marketing.

Inbound marketing is a best strategy that uses or utilizes many forms of pull marketing – content marketing, blogs, events, SEO, social media and more – to create brand awareness and attract new business.

Totally opposite to outbound marketing, where marketers attempt to find customers, inbound marketing earns the attention of customers and makes the company easy to be found.

1. The Price of Inbound vs. Outbound

2. It Offers Better Two-Way Communication

3. People Won’t Tune out your messages. Period!

4. Inbound Marketing for Non-Marketers

Inbound marketing is the right investment or a correct option for small businesses

1. The Price of Inbound vs. Outbound

Outbound marketing is a very expensive endeavour. The average cost per lead in India is significantly less when using inbound marketing strategies. 

In outbound marketing is often involves printing and mailing materials costs. Also spreading your message through television, radio or other media, making it out of reach for smaller businesses. Inbound marketing is cheap in cost and anyone with the right skills can do it. You can create your website and blog with content that is targeted to your primary market or niche and with a good content marketing strategy, you can attract your niche audience to you. People do most of the work on the front end building your site, optimizing with SEO and building a website traffic strategy. Social media is a relatively or comparatively inexpensive way to find your target market compared to traditional advertising and print media. As per survey companies are relying more on Social Media, Blogging, Email Marketing and SEO for lead generation than traditional, outbound marketing.

2. It Offers Better Two-Way Communication

The Most important advantage of inbound marketing is that it’s a form of two-way communication where the customer interacts with the business in a dialog. A great example of a successful inbound marketing campaign that illustrated this beautifully is the Narendra Modi 2019 Pry minister Election  campaign which was hammer by social media post to engage, motivate and respond to voter’s needs.

3. People Won’t Tune out your messages. Period!

Outbound marketing means putting or showing your message in front of people whether they want to hear/ see it or not. As a result, its techniques are often intrusive and annoying. Inbound marketing puts your message in front of your target market people and if you present the right content marketing strategy, they will be show by their own curiosity to see what you have to offer.

4. Inbound Marketing for Non-Marketers

Inbound marketing doesn’t feel like marketing. Direct mail or cold calling takes a certain amount of aggressiveness and sales skill. With inbound marketing, you provide valuable content like whitepapers, info graphics and blog posts that help attract your ideal customer. This type of selling is not “selling” in the traditional way, so it’s more appealing to those who hate the image of the pushy salesman and may feel uncomfortable pushing their message.

Inbound marketing as the magnet to acquire the right customer and start today with a plan for how your small business can leverage it in 2015.

So here we are introducing “Bright pixel “company who works in both inbound marketing and Outbound Marketing. For more details please visit our Website