Eye Catchy Product Packaging

 

Introduction:

Customer behavior tends to cater to what attracts them. This behavior is reflected when they are looking for a product. Manufacturers have to keep this factor in mind as it plays a vital role in deciding whether the product will sell or not. Attractive product designing can be a time-consuming process therefore companies such as Bright Pixel offer their Product package design services to product manufacturers to make their creation stand out amongst other competitors in the market.

One such client of ours has bagged a great marketplace due to the food packing concept designed by us. Bhumi Foods is popularly known for its ready to cook meals and gravy packages that offer a variety of food and quick snacks choice. They have a range of ready to cook yellow, white, and red gravies. Bhumi Foods has become a brand by selling its products at affordable rates and increasing the variety of its range of products. Bhumi Foods is an essential client of Bright pixel for packaging and marketing solutions.

As the design of a product plays a vital role in the overall generation of revenue through the product, it becomes essential to invest in product design and the Package design services offered by Bright Pixel do exactly that. The wide range helps them connect with clients easily and offer them their product package and designing services.

There are various types of costs involved in making and manufacturing a product and the promotion of a product. Good product design promotes the products and adds various kinds of benefits to it, for example, if fruit juice boxes are made to look like the fruit of which the juice is

1. It makes the product easily identifiable
2. It allows for easy-decision making of the customer
3. Makes the product attractive which makes people want to check the product out
4. Creates recognition for the brand
5. Allows for customer retention to the same product

The product design can convey many details about the product without the need of reading one word about the actual product. Packaging also plays a vital role in the decision-making of a customer as more often than not people are inclined to buy products that look more attractive if they are presented with a choice of similar products.

Therefore, the design of a packaged product plays a vital role in the sale of the commodity. It shows dedication by the manufacturers towards the product and adds that hint of personal touch and care to the product which many consumers prefer as they tend to believe the people who make the product are putting in the effort to make their product stand out amongst others so there must be something about the product which makes it unique and different than the rest.

Pune is one of the rising cities in terms of digital marketing and with thousands of start-ups being set up each year the need for a graphic designing company is more than ever as the prospect of a boom in product sales is very real and the brand name can only prosper if the product is known by the mass of people and packaging build that image and a sense of similarity of a product to the customer.

In conclusion, attractive product design is the key to marketing and sales of a product, with the market growing each day, the need for good product design is more than ever to ensure proper sales as well survival in the market amongst thousands of products.

Digital Brochure Makes Your Business Digital

 

Introduction:

With the advent of Coronavirus, Digital Marketing is being used more than ever; all businesses have shifted towards digital marketing. Looking back at the traditional ways of promoting a business, one word that comes to mind is brochures. They were widely used to make people aware of businesses and what they offered. Brochures have remained timeless and are being used to this date. Bright Pixel, a Brochure Design Company in Pune helps to create attractive and informative digital brochures that help take one’s business to additional levels.

An Ad Agency in Pune, houses various services such as marketing, branding, web development, catering to numerous clients involved in sectors like IT, Hospitality and Management, construction firms, and others. Bright Pixel has managed to earn quite the reputation and recognition from these companies and brands and has developed as a Brochure Design Agency in Pune.

There are many benefits to using a digital brochure as compared to before:

1. 1. The distribution of brochures used to be an expensive and time-consuming task. Still, now the digital copy can directly be sent out to clients and posted on websites with maximum efficiency.
   2. The nature of a business is dynamic. A change meant the designing of a new brochure with each change. Digital brochures can be easily customized and edited as the business changes.
   3. Brochures were printed on paper, and thousands were sent out at a time, with most of them being used as scrap paper which led to increased waste; digital brochures are online and do not harm the environment.
   4. Digital brochures are very attractive as opposed to paper printed details with the help of templates designing and creativity, which makes the brochure eye-catchy and attracts people towards the business.

A very common way of promoting business was offering vouchers that the customers could use and the instructions used to be mentioned on the brochures, which made them wordy. With digital brochures, however, the practice of sending vouchers could be as easy as scanning the QR code provided on the brochure. The design of the brochure plays an important role here as an addition such as a QR code requires planning.

Graphics design company in Pune, Bright Pixel has a qualified team that customizes the brochures according to the needs of their clients, offering various types of variations to the design of the brochure. The brochure can be made out as a single leaf brochure or can be a multi-fold brochure. These design variations add to the look of the brochure and make it more attractive to the clients.

The need for digital brochures is increasing as new businesses are being set up regularly, and digital brochures are the way to spread the word. They are cost effective; therefore, new companies do not have to maintain a large budget for marketing, and they can easily be sent through various platforms like Instagram, Twitter, Facebook, LinkedIn.

New companies can also get ready-made templates for digital brochures where they just have to fill in the set sections of the template with the required information. They then can market their company’s services.

A concern that arises with the usage of brochures is that they may seem quite outdated compared to the advanced forms of technology we have now that can be used for digital marketing. The answer to that concern is that brochures are something that people are familiar with; they know what a brochure is and what the utility is, so as long as digital brochures have that touch of originality, they will always be used as a backbone of digital marketing.

In conclusion, digital brochures are simple and effective, and they can successfully be used as a tool that allows the company to truly make its business digital. They can be designed as per clients making a virtual choice to hamper your business.

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Facebook Ads vs. Google Ads Which One Works Best?

Advertising is the best strategy for marketing. Ads reflect an enhanced mirror image of your brand to the world to attract customers. Industrialization is rapidly growing and business entities must be adopting digital platforms to urge the market to accomplish the entrepreneur’s success. For this, almost every organization is taking great efforts to create their product brand. The best solution is to go for Facebook and Google Ads. These social media platforms have revolutionizing capabilities that may turn the faith of a business. Every year digitization is crossing its set marks and becoming the new trend. We all know that Facebook is a social media platform and Google is a search engine. Bright Pixel, a Social Media Marketing Company in Pune knows the importance of these social media platforms and helps you increase business by engrossing in minute details of marketing. Knowledge about Facebook Ads?

More than 2 billion people use Facebook each month. Your product can be reachable to all ages people and a vast population. Facebook Ads are self-created Ads to promote as their scope and reach are wide. Facebook through its self-serve tools allows the users to target audiences. It provides them with analytical reports that track the performance of every Ad. Facebook is accessed by people throughout the day for personal reasons. Hence images, videos, and generic content keep people engaged and such content advertising can help reach the masses. Facebook knows people’s social behavior and personal interests which can convert the lead to business. There are some paid advertisements also which promote your product beyond conditions. Benefits of Facebook Ads? User friendly and reliable. Facebook Ads offer Robust Analytics Clicks and conversations can be obtained at a low cost. New leads achievable with remarketing option. Micro-target accessible as business needs social media. Knowledge about Google Ads

Google is like a universal language understood by everyone and absorbed to answer every question. It is an online advertising platform. Advertisers bid to display their Ads, products, services, images, and videos for online marketing. Ads uploaded by you can be visible on google search as well as google display networks like different apps. Google uses Pay-Per-Click (PPC) pricing model for advertising. One needs an honest budget to choose Google Ads as the cost per click is high. Benefits of google ads for business Google display network which includes third-party websites enhances the reach of your product. Remarketing and banner Ads display Adsense can help highlight your ads in the selected areas of a website. SEO and keywords increase the visibility options for your product A higher quality score and the bid amount can place your product Ads in the maximum range of Google ads. Maximum exposure with low cost. Facebook ads vs Google Ads: Which one is better for Advertising? The key factor about online marketing is how products are shown to consumers. Facebook mainly displays ads to the user according to their interest while Google focuses on displaying ads based on searching for a product specifically. Small businesses intend to find the difference between these two platforms to invest with small budgets. So, Bright Pixel as the Social Media Agency in Pune has taken this task to clarify this point and guide our investors. Facebook emphasizes brand advertising while Google is more focused on bringing business or lead conversion. Google Ads that are paid one help users to target the audiences based on the keyword search. Text-based search can help customers find the required product and reach the target audience. Facebook has a very low per lead cost and maximum reach as social engagement is vast. While Google’s Per lead cost is higher as the lead conversion rate is maximum to grow your business. The Business to Customer reach is maximum on Facebook and Business to Business reach is countless on Google. Lead generations are equally achievable on both platforms. But B-to-C lead generation is better on Facebook as it works on the posting of Image and Video Ads. B-to-B lead generation is maximum on google as keyword search or Text-based search is a prominent player. The conversion ratio for B-C lead generation can be up to 15-20% on Facebook while B-B lead generation on Google can be up to 40%. Facebook collects huge data like the topics in which you show interest in the newsfeed, pages you like, location, vacation, and birthdays. These emotional displays on Facebook are a lottery for Advertising your product. Google ad supports search network campaigns which include text formatted advertisements of products that user searches on Google. And the second is display network campaign which has differently formatted ads with images that appears on websites or applications. Both the platforms demand proper Knowledge of your target consumers, and your budget while investing in traffic generation towards your website. Content plays a key role in Advertising. Both the platforms are equally important but proper strategic content can expose your business to maximum people. Bright Pixel as a creative ad agency is well-versed in balancing content and believes in developing strategic Adsforproposed customers. We know both platforms and utilizes them to create lead generation. Fb and Google ads will hike your profits and increase sales to unbelievable rates. The majority of the public are internet users and both the platforms have proven perfect marketing and advertising performers. Which one should select is up to your business evaluations and situation. Bright Pixel is the best SEO Expert in Pune, knows how to unlock a massive amount of SEO traffic to your brand website. The content and graphics provided by us attract maximum likes and shares publicizing your business on both Facebook and Google

Colors and Emotions: How Colors Make You Feel

Colors are like rays of hope scattered all around us. Some attract us; some disturb us; some bring joy, while some highlight the memories, further overwhelming the limitless feelings. Colors psychology affects the determination of a customer’s subconscious attraction towards your products. Colors help express your emotions, and emotions help you create a bond. Colors speak the language of emotions that can touch hearts and attach people to brands.

THE PSYCHOLOGICAL EFFECT OF COLORS:

Now one can think about the psychological effect of colors and why colors are so important in marketing? Mainly because Colors tend to have much possession on our ability to think and behave. Colors send the right message with the right emotion in publicizing the brand. In Marketing and Product Advertising, colors engage customers and evolve a feeling of procuring a specific brand or grab it and take home.

Let’s take a real-life example to elaborate on the effect of color.

Everyone loves McDonald’s. The logo and the Ronald McDonald statue are made in Yellow and Red color. It is the best example that tells us how colors can psychologically grumble about your stomach. People go crazy to click pics with the McD status because of its bright colors to post on social media, resulting in more publicity. When we say McD, the golden yellow arch comes into view that ends us at McDonald’s. McDonald’s used Red and Yellow color as it has a scientific reason behind it. The red color is a stimulating one that increases heart rate and jumpstart the appetite. The yellow color is a bright color that attracts the customers. They make actual money only cause these colors drag their customers to reach them.

Digital World is colorful. We enhance the brand value by adding colorful meanings to it. Colors make your view presentable in a way you want to convey your message. They tend to carry an emotional touch that leads them to feel and do what you intend them to do. Colors have psychological effects on the person’s ability to grasp the content visually. The success of the reachability of your content depends on the colors in this case.

Emotions are the magical roll-on tremors caused in everyone’s life. Colors subconsciously bring out an instant emotion in a person who helps them decide related to investments and business. We name it instinct, which is an emotional phase. Colors are warm and cool, which reflect human emotions and personalities. High contrast is the best choice for content distinction. But if everything is notable contrast, then nothing stands out clearly and is not reachable.

Colors make us feel every emotion. But colors can be too dependable on everyone’s personality and thinking capability. Not everyone can relate to the same emotion as others. Prudent use of colors contributes to up-scaling of product sales. They also influence mood swings and feelings positively and negatively.

HOW COLORS MAKE YOU FEEL:

The emotional phse can be categorized using colors by considering a large cross-section of people. Colors convey your exact message and handle 85% of product sales. Let’s see the primary colors and their emotional flow.

• Red: Red is the primary color that reflects the unique emotion. It depicts positive emotions like Love, Passion, Strength, Energy, Desire and Negative emotions like Anger, Rage, Danger, Warnings.
• Blue: A very Calm and Soothing color. It is the most used color for brand promotions like Twitter, Facebook, Amazon, Dominos, and Zoom. Blue color creates feelings of Trust, Security, Loyalty, Dependability, Intelligence, and peace. It also represents Masculinity and coldness.
• Yellow: A Warm and Bright color. It brings happiness, Energy, and Joy at a glance. Adverse emotions represented can be unstable and irresponsible. Yellow is the color of the Sun that grabs maximum attention and gives a life-boosting source of energy and meaning.
• Green: Refreshing color that represents growth. It’s nature’s color. It is Calm, Energetic, Optimistic, Restful, Fertility, and Healing color. For example, Green rooms are used to relieve stress, anxiety, and nervousness. It is used in a language like a green thumb, greenhorn.

Colors are the source of information. Test and chose colors that imitate your brand and product’s exact message. Pick a color and let the mark create highly appreciating emotions involving everyone around. Colors are like magnets for feelings. Create an unbreakable zone with the right choice of attractive colors with Bright Pixel.

Bright Pixel is like primary colors, always ready to merge and create a new shade to engage viewers and add an emotional touch of tints. Raise your brand value by collaborating with Bright Pixel as we know Brain processes colors faster than words, which brings more business at home. Get associated with Bright pixel– The Best Creative Ad Agency in Pune to gain momentum in your business.

How custom Wall Graphics will help you to promote your Brand?

 May your company’s identity and objectives reflect on your wall.

Signs for business are a smart approach to improve your business promotion. While there are numerous options to choose from, custom wall graphics are an extraordinary method to use your available wall space and separate yourself from the competition making better engagement for clients, visitors, and employees alike.

Show that your business is front-line and on-trend with exciting and inspiring custom wall graphics.

Applying vinyl graphic designs on your walls is more than just aesthetics. Additionally, you are also telling your clients more about your brand and leaving a good impression. You can also use graphics on your glass walls/ doors for security, privacy, and confidentiality while advertising your brand simultaneously. You can also make use of these graphics to inspire and motivate your workers.

Custom wall graphics will help to promote your brand, company, or business and your services. Customize your wall graphic with your company/ brand’s logo to reinforce your branding and stick it in your client’s mind. You can go more in-depth with your office wall graphic and inform your audience about your company’s objectives and culture. As we are a vinyl pasting glass company in Pune and provides the best graphic designs as per your choice. Vinyl Graphics are a sticky type of vinyl that can be attached to most non-porous surfaces like aluminum, plastic, fiberglass, and glass.

Benefits of applying custom wall graphics in your office:

From making custom wall designs that optimize your branding to discovering approaches to maximize your wall space and allure clients, signs, and graphics to rejuvenate your company walls to life.

Custom wall graphics will help you to create the right first impression

At the point when custom wall graphics are done right, this will impress every visitor who strolls through the entryway. Well-designed wall graphics improve client experience as well as help to harden your image in the consumers’ minds. To ensure you get the best outcomes, ask an expert who can help you pick the best pictures, informing, and shadings to suit your necessities also as can finish a professional installation.

It gives a positive return on investment

Introducing vinyl custom wall designs is considered to be low-cost advertising speculation that offers incredible returns. Wall illustrations are durable, which implies the money you spend will convey rewards for a valuable significant period of time. While painting walls can offer some interesting options, they should be repainted all the more every now and typically don’t convey similar marking support accumulated from printed wall designs.

Flexibility

As referenced, wall graphics can be customized to reflect your brand, your company values just as your particular wall space. Moreover, graphics can be made to fit any shape or size which implies they are flexible enough to be added to areas like entryways, meeting rooms, event spaces, or treatment rooms.

Function as an added sales tool

The climate you do for your clients can straightforwardly affect their activities inside your office, lobby, display area, restaurant, or other space. Why not use colors, words, and pictures to associate with individuals and urge them to act? Your custom wall graphics can include pictures, even amazing, impressive details about your organization and its achievements. The more you can convince individuals to connect with your brand, the more probable they’ll be to make a buy.

Removable

If you have another plan in mind or if you want to rebrand your business, you can easily remove your graphics without harming the paint of your wall. You can easily stay aware of the recent trends in office designs without applying a lot of exertion. Also, you can reuse your old graphics, which is another way to save money.

The most important benefit, using graphics on your walls is less expensive compared to buying paint and hiring a painter. Creating a workplace environment with a fun design that inspires and motivates is presently simpler and more reasonable.

Bright Pixel is the Space Branding Agency in Pune and Wall Graphic Company in Pune, provides digital & printing services. We give out-of-the-box service to meet your expectations.

The Importance Of Logo

 

We are living in a period which is relying on digitalization. Since traditional business mediums are being replaced by digital platforms, it is getting easy for businesses and individuals alike to build a visible identity.

A logo is a symbol or design used to recognize an organization or companies, as well as its products, services, and employees, etc. Your logo will be visually printed on each of your products or services. Also used in brochures, social media posts, letterheads, visiting cards and many more. Subsequently, your business logo will turn into the face and representative of your business. These are fundamental to take your business to the masses. Yet, these materials will understand their objectives just when the logo of your organization is a remarkable design that stands out.

 There are a great many organizations lined up in the market to grab the eye of the customers. But, a fruitful company is the one that has created a unique identity for itself. Because of the brand recognition, the shoppers can quickly arrive at the company’s product and services.

Companies create this identity through numerous ways and logos are one of them. There are some vital parts of logo development that can turn the logo into a promoting tool.

Such Benefits Of Expertly Designed Logo

A logo is the keystone of any brand and regardless what type of brand or business you own, it is essential to have an expertly designed logo. Without one, your audience won't recognize your company.

➢    A logo is the face or an identity of your business

You tend to picture a particular brand with its logo and identify with your experience and association with the company. Whenever you see a logo of a brand you have recently connected with, you really want to review the associations you have had with that specific brand.

➢    Logos drive customer dynamic

We make a judgment about the brand items and services, from simply a solitary look at the logo. This is connected with the related experience we have had with the brand, just as the visual itself. If the logo matches your perception about the sort of company you think it will be, it can impact the choices you make and the assumptions you have about them.

➢    Logos take into account fast brand recognition

Some brand's visual characteristics are extraordinary so the brand can be rapidly and easily recognized.

➢    Logos make you stand apart from your competitors

A logo is directly connected with a business and what its services or products are. Endless companies could be offering similar services as yours, however what separates you from the rest is exclusively your logo and brand. This gives you the alternative to think of a plan that has an enduring first effect.

Some basic things should consider while designing a logo;

Branding techniques are no longer limited to just business cards & stationery, instead a lot is required to acquire a reputable position among the world's competition. Social marketing platforms are playing a vital role in the thought of building brand recognition, the logo is the one aspect that is consistently visible. Designing professional and creative logos; follow the tips.

1. First off all research and analyze the needs & goals of the business
2. Creativity out of the box
3. Your logo needs a core concept
4. The psychology behind selected color
5. Aim for easy recognition
6. Simplicity & proportion
7. Pick the right & suitable typography
8. Make it scalable
9. Test your logo on different mediums like outdoor media, social media, etc.
10.  Understand your competition

 An all around planned logo can acquire more revenue (in a roundabout way), improve customer retention rates and permit individuals to trust you as a credible user. Practice surely makes awesome and by following these center tips, you will actually want to make an extraordinary logo that drives development to your image.

We Bright Pixel, a Logo Design Company in Pune, Maharashtra, provides logo design that will perfectly suit your brand. Our designers creatively mix the shape, color, font, and other aesthetic graphic elements to carve a professional logo.