The Future of Print Media

 

The world is shifting to online media and transforming into a digital place as the technology is tightening its grip. With this, it is hard to imagine there was a time when all this was new and the print media was the most prominent form of advertisement and news. But with the increasing digital media do print media/advertising platforms such as billboards, magazines or newspaper ads still, have a chance?

The answer is – yes, due to a very basic reason – authenticity. Don’t get us wrong, we are not saying that digital forums are not authentic but there is so much on the digital forums that sometimes you are confused about what all to believe and which news is fake.

Let us put it in this way, would you believe in a huge billboard ad or would trust a WhatsApp forward?

Having said all the above both print and digital media have their pros and cons. In this blog let us focus on print media and advertising and what the upcoming years have got for it.

The Beginning Of Print Era

Printing has come into existence thousands of years ago. Though modern printing started in the 1300s when the printing press was invented. Printing was used to inscribe on various objects. It was also used in the publication of books, in making movie ads, street play posters, advertisements, and so on. Printing has been everything for the advertisers from baby boomer’s generation to the current generation X and even for the generations that were present before the baby boomers.

The Current

Millenials and Generation Zs are not averse to the power of print. The current print media includes newspapers and weeklies, magazines, brochures, pamphlets, billboards, posters and much more.

The Ongoing and The Upcoming Scenes for the Print Media

Print is very essential wherever there is a physical presence of the customer.

Be it handing visiting cards when you meet a new prospect or adorning your office or clinic with all the valuable information about the services your company provides in neatly printed boards or paintings, print helps in conveying the main voice like nothing else.

Print Ads are valuable

With more and more people installing ad blockers and turning a blind eye to digital pop up ads, print ads in the magazines, newspapers and many more mediums are finding more weight (quite literally as well).

The power of Billboards

Nobody can deny the charm and lure of a well-made and a well-placed Outdoor Branding. Even the huge brands such as Apple, MacDonalds, KFC, Lenovo, and many more utilize billboards to establish a connection with the audience in the right way and in the right place.

Print Supports Digital

Print Media acts as a great support system to your digital campaigns and thus increasing the output of the marketing ideas you implement.

Summary

So well as you can see the print media is definitely not in its dying phase, it also could be due to its traditional nature. Even though we accept changes and the world moves ahead we still, love to read the newspaper with the morning tea or open those freshly glossed magazine pages to read at leisure.

We at Bright Pixel understand the prowess print media possesses. Being one of the best graphic designing and printing companies in Pune we also provide brochure design services in Pune.

Head to our website to explore more of our print media services.

Space branding strategies: Branding details at events that makes the difference.

 

A consistent and creative digital branding strategy always works for the Brand and never fails to communicate the vision and mission of the venture, but is that all? Here is a take by ‘Bright Pixel’ on the importance and difference it makes in the marketing and branding by designing a branding space.

Space Branding – a wonderful blend!

Space branding is a simple yet perfect blend of Branding, Graphic design, Interior design, at the same time, marketing and advertising. It offers a combination of disciplines for which business strategy, human behavior analysis, or consumer behavior psychology knowledge is needed.

Space branding aims to improve the commercialization experience of businesses’ products or services. As the famous psychologist described, the design of a space or the environment can heavily influence employees and clients; space branding never fails to create a corporate image of your Brand with the powerful assistance of interior designing.

Well-branded corporate space: an excellent asset for your marketing strategy

Space branding is an essential tool in communicating your brand ‘Ethos’ and ‘Identity’ through well-planned and well-curated designed elements at the exhibition location. Space branding helps to convey what your business/ brand is about.

– It develops a Relationship between the Brand and the customer.
Through well-curated spaces, brands can give customers and all visitors an understanding of their core values, vision, and mission. More importantly, they develop a good relationship with customers by increasing the remembrance value of the Brand.

– Proudly showcase your logo, brand colours & values.
Graphics placed strategically on the walls, pillars, and at critical locations showcases the Company logo and the key messages. If your Brand has multiple locations or different departments within the exhibition, a continuing space branding theme with matching elements can connect the various locations to the single Brand.

-Space branding helps inform, includes, and educates the audience.
Space branding helps make the Brand livelier. Modern-day exhibitions focus on attractive designs and satisfying spectators’ experiences. Space branding helps to make it more animated as it communicates the values and culture of the Brand.

Reasons to brand your event space

These are the few most important reasons to include space branding in your marketing and advertising strategy.

– Customer loyalty.
Arguably, the primary importance of office branding is giving customers a reason to adapt and accept brand values and ideas. Once they are hooked on the beliefs and values of the Brand, they can be turned into loyal customers.

– Brand Connect
Your customers are your best brand ambassadors. If they feel a deep connection with your Brand, they will promote it and your business, almost without thinking about it. Allow your customers to discuss the Brand by displaying quotes, proposed policies, and strategically placed digital screens.

– Brand Identity
Another significant advantage of office branding is that it gives you multiple opportunities to reinforce your brand identity. Every time a consumer walks in, he sees your brand logo, values, and other promotional content, which imprints your Brand on his mind.

Bringing it all together

To conclude, alongside the digital presence, offline presence in exhibitions and similar events is equally essential for the look and feel of your Brand. Space branding is a blending of a place with interaction and connection to the community, allowing one to move beyond designing only for function. Such marketing moves will help you attract more audience at the exhibitions, cut through your competition, and positively impact your brand’s remembrance value.

Proven Digital Marketing Strategies to Boost Brand Visibility and Maximize Profits

 

Digital marketing has become an essential tool for businesses of all sizes. It is a cost-effective way to reach out to potential customers and build brand visibility. Digital marketing strategies such as SEO, PPC, social media marketing, and content marketing can help businesses reach their target audience at scale and create a stronger online presence.

Digital marketing also helps businesses measure their success in real time. With the right analytics tools, companies can track the performance of their campaigns and make informed decisions about how to optimize them for better results.

Overall, digital marketing is powerful tool that can help businesses reach their goals faster and more efficiently than traditional methods. With the right digital marketing strategies in place, companies can increase brand visibility and drive more sales.

In the digital world of today, it’s important for every business to have a strong digital marketing strategy. With the right strategies in place, you can increase your brand’s visibility and profits. Here are a few proven digital marketing strategies that can help you achieve your goals.

Leverage Social Media Platforms for Increased Brand Awareness

Social media platforms are powerful tools for increasing brand awareness and driving sales. With the help of social media marketing, businesses can reach a wider audience than ever before and gain valuable insights into their target market.

Businesses can also use influencer marketing to reach an even larger audience. Influencers have the power to promote products and services to their followers on various content-sharing platforms like Instagram, YouTube, and Twitter. By leveraging these platforms, businesses can increase their visibility and create more meaningful connections with potential customers.

Utilize SEO Tactics to Increase Website Traffic & Generate Leads

SEO optimization is a powerful tool for increasing website traffic and generating leads. It involves a range of tactics that help to improve your website’s visibility in search engine results. These tactics include keyword research, link building, content optimization, and more. By utilizing these SEO tactics, you can increase organic traffic to your website and generate more leads. With the right approach, you can unlock the potential of SEO and make it work for you.

Create Quality Content to Engage Prospective Customers

Quality content is important if you want to connect with potential customers and earn their trust. Content creation is a powerful tool that can be used to raise brand awareness and get more leads. It can be used in blog writing, video production, social media posts, and more.

Creating quality content involves understanding the target audience’s needs and interests. It also involves researching the topic thoroughly and creating content that is informative, engaging, and relevant to the reader. Quality content should also be optimized for search engines so that it can reach a wider audience.

By consistently creating quality content, businesses can build relationships with their prospective customers and gain their trust over time. This will help them convert prospects into loyal customers in the long run.

Use Paid Ads to Reach a Wider Audience & Convert Them Into Customers

Paid advertising is a good way to reach a large number of people and turn them into customers. With the help of PPC campaigns, retargeting ads, and display ads, businesses can send relevant messages and offers to the people who are most likely to buy from them.

These strategies are particularly useful for small businesses that have limited resources and need to get the most out of their marketing budget. By using paid ads, they can reach a larger audience than they would be able to through organic methods alone. Additionally, they can also track the performance of their campaigns in real-time, so that they can make adjustments as needed.

So, if you are looking for digital marketing solutions, Bright pixel is the name. We are a leading digital marketing agency in Pune, dedicated to helping businesses of all sizes achieve their goals. Whether you’re looking to boost brand visibility or maximize profits, we’ve got you covered with our comprehensive digital marketing solutions. From search engine optimization to social media marketing to pay-per-click advertising, our team of experts knows how to get results. So if you’re ready to take your business to the next level, contact us today and let us show you what we can do.

Get an Artistic Work for Your Products

 

An artistic packaging design is a great way to make a product stand out from the competition. It can be used to draw attention, create an emotional connection with the customer, and differentiate the product from others on the market.

Product packaging design is an important part of any business’s branding strategy. It can be used to create a unique identity for your company and products, while also helping to protect them during shipping and storage. Custom product packaging can also be used to provide additional information about the product or its contents, as well as make it easier for customers to identify what they are buying. Creative packaging designs can also be used to increase sales by making products more attractive and memorable.

Reasons why you should invest in an artistic and unique packaging design

Packaging design is one of the most important aspects of marketing a product. Investing in an artistic and unique packaging design can help your business stand out from the competition, increase customer loyalty, and increase sales. Here are five reasons why you should invest in an artistic and unique packaging design:

1. Unique product packaging will make your product stand out from the competition.
2. Attractive packaging designs will draw attention to your product on store shelves or in online stores.
3. Eco-friendly packaging materials will help reduce waste and promote sustainability.
4. Artful branding will create an emotional connection with customers that encourages loyalty to your brand over time.
5. An eye-catching package design can increase sales by making customers more likely to purchase your product over others on the market.

Finding the right professional for your product packaging design goals

When it comes to product packaging design, finding the right professional for your goals is key. A great designer can not only bring your vision to life, but also create a package that stands out from the competition. However, with so many designers out there, it can be difficult to find the right one for your project.

The right professional can help you create a unique and eye-catching package that will stand out from the competition. They will also be able to provide advice on materials, colors, shapes, and other factors that are essential for an effective packaging design. Finding the perfect fit for your product packaging design goals is key to creating a successful launch. With the right professional on board, you can ensure that your product stands out from the crowd and makes a lasting impression on customers.

If you are looking for a company that can provide you with unique, attractive, and eco-friendly packaging designs for your product, look no further than Bright pixel. We are the leading provider of artful branding and packaging solutions for businesses of all sizes. Our team of experienced designers will work closely with you to create a package design that reflects your brand’s aesthetic and values. With our eco-friendly packaging materials, we guarantee that your product will stand out from the competition.

How to create a design cover that appeals to our readers?

 

Any reader purchases with the eyes first. They look for familiarity at the same time novelty in a book cover design. The look on the cover must communicate instantly and encourage the potential buyer to go ahead and purchase it.

How exactly then to design such a cover? Is there a set of rules to follow? What are the various ways? We take a look.

Picture this:
A book cover with dull graphics, an unreadable font, and a cluttered design is least likely to get purchased as opposed to a visually appealing book cover. Books that follow a clean, uncluttered visual pattern are mostly likely to be purchased as opposed to that those that have an unattractive design cover. They are also most likely to be clicked when purchasing books online.

So if you want to design the best book cover it is essential to follow certain thumb rules to get the final product right.

As one of the leading graphic design and printing company in Pune, we at Bright Pixel follow the best design standards for our clients for an awesome book design cover.

Let us take a look-

1. Understand the cover design inspiration-
Gather some visual inspiration/ references from websites and other book covers which will help you get a head start. Gathering inspiration will help you to get an idea of what will work for you and what would not. If you have a keen eye you will notice there is plenty of design inspiration even in nature and our day-to-day activities. Create a mood board on your laptop, or note it down in pointers in your diary.

2. What should be the book’s main theme?
What is your book about? Is it a novel, a mystery, or an autobiography? Is it something related to travel? A book cover should be in sync with the theme it has been written. It also needs to support the overall mood of the book and the content that is written inside it.
Note down the book’s main theme and understand how should you go about it.

3. Understand the genre-
If your book is about children’s stories and you have selected a corporate design for your book cover it would certainly put a big question mark in the buyer’s mind. The genre should go with the design.
To get an understanding of how to go about with the genre, get a reference to other top books and accordingly note down what suits you the best.

4. Make use of visual hierarchy-
A visual hierarchy on a book cover is the key to designing an attractive book cover. What do you want your readers to see first?
For most writers, it is the title. However, for best-selling authors, it can be the name first and then the title of the book.
So the title, the name of the author, and the design elements should be placed in such a manner that the buyer gets to see them one by one and is not confused by the overall make of the design.

5. Make use of minimalism-
Less is more! Too heavy a design can not only make the book cover look cluttered it can have a negative impact on the mind of the reader. Also since a lot of browsing happens online, the thumbnail of the book should look clear and concise. Make use of a lot of white space. As a top branding agency in Pune, we strictly inculcate the appropriate use of white space to make our designs look classy and beautiful.

6. Choose an appropriate font and color-
Choosing a typo for your book cover can be tricky. Sometimes it looks great on screen however the same can’t be said when viewed on a book cover. Also one needs to take into account how it looks on the screen.
Also while choosing a color palette, it has to catch the reader’s eye which will set the idea and tone of the book. Wrong colors can confuse the audience making them lose interest in buying the book altogether.

7. Decide on a title that stands out-
The title of the book must stand out. A title also gives very powerful clues regarding the main content of the book. This is can pique the interest of the reader who is likely to purchase the book.

On a concluding note-

Design a book cover that sells however make it also about an emotional connection-

Over the years, creating a book cover has changed owing to the online medium and the advent of e-books. However, the basic principles of a book design remain similar.

To merge the same, one needs the help of a professional book designer who will understand the nuances of designing the ideal book cover suitable for the topic.

Are you looking for a memorable book cover or any of your office branding needs? Call us @ 9890721583 or email us at info@brightpixel.in. We would be glad to help you out!

Infographics for Boosting Business

“A single Infographic is worth a thousand words.” Infographics are a type of data presented in a visually appealing form. It is simply information that has been combined with images- a method of conveying information or data visually. As a result, it makes the data fascinating, easy to understand at a glance, and grabs the readers’ attention. It is self-explanatory.

After reading a few lines of the material, a reader could lose interest, but with visuals, readers will be drawn to your message.

It draws attention to content, whether it be on a website or social media. It is the most popular trend since one can engage the audience quickly and gain attention. With good infographics, one can rise above the stiff competition in this rapidly changing digital world by communicating complex ideas clearly and succinctly.

The human brain enjoys visual stimuli and reacts to them more quickly. Let us understand more about how infographics can help you exchange your ideas with the world!

Where are Infographics used?

Before spending money on content creation, let us examine the value of infographics and how they may help you run a successful business.

Websites

Visitors can be engaged in a picturesque stimulating way. Website visitors can understand who you are and what you do by pictorial depiction. It makes your brand stand out. Blogs and articles can be made interesting with their use. It makes visual storytelling come alive! As a result, it may aid in a growing business. Visitors may become conversions.

Social Media Promotion activities

According to research, 90% of the human brain processes visual stimuli well, which aids in retaining customers. Infographics in print and digital formats can be utilized to format important data and statistics on social media.
Social media is a vital component of marketing strategy since it is replete with visually appealing content that draws viewers. E.g. Advertisements and Google Ads. Optimizing your content with SEO can be used to boost business.
Contents with visuals work wonders in drawing traffic.
A simple button click, such as clicking on the brand logo, can cause a good infographic to go viral increasing traffic and leading the company to be counted among the top professionals.

PowerPoint Presentation

Complex ideas can be translated into pictures. Visually stunning Infographics have a direct impact on your company. Mixing data with graphic representation makes it attention-grabbing.

How Infographics Benefit Education

Audio-visual aids are a big boon to educators and pupils as it helps gain and retain pupils’ interest and attention.

Infographics aid learners in understanding better because they provide valuable information using text, images, diagrams, drawings, and graphs.

Pictures can be used to highlight, enhance, and explain the textual content, which favours the learner’s ability to retain the information.

Product Animation

Add to the visual appeal of your web pages, Landing pages, etc. Video marketing involving 3D of a product can be done to promote it. Product animation can show all aspects of a product beautifully.

2D Images are used in Cartoon characters

Stories can be easily told and educate children most uniquely.

2D manual Involvement

Current Skincare and Hair care websites provide a manual in text form which is not often read by users. Also, this instruction manual is time-consuming and boring to read. Instead, visual aid of how to use the products can simplify the process and help users grasp the authenticity of the product and its results.
E.g., the Application of a beauty product is shown with instructions visually.

Banners and Hoardings

They are used in banners and hoardings which makes them stand out.
Infographics are a potent and well-liked medium used across a variety of sectors globally. As a result, its use will significantly grow your business.

Conclusion:

Incorporating infographics can boost your website’s traffic, sign-ups, and prospective clicks.

Since audience engagement is essential for a successful business, infographics are efficient for generating leads since they keep the audience engaged.

Bright Pixel, a Graphic design company in Pune, has a built-in team that understands the exact impact of infographics in a digitally growing World. Whether you are redesigning your website or trying to market your products in different ways, we are here to assist your organization with subject-oriented Infographics.

Kindly get in touch to learn more. Our team of experts can make your business thrive. 

Restaurant Branding: How to Create a Unique Identity for Your Business

 

Restaurants compete in a highly saturated market nowadays. With several restaurants vying for a slice of the market, you need your business to stand out and secure a place. So, how do you go about it?

Well! What strikes your mind when you think about Starbucks? Excellent coffee, outstanding customer service, and elements like their logo or green aprons used by their staff? This is branding.

While delicious food and great ambience are certainly going to give you a sporting chance, a successful branding plan is necessary to ensure that your restaurant is a success. Creating a strong brand identity is a surefire way to help your customers quickly identify your service and products.

One of the best ways to boost customer loyalty is to have a distinctive and memorable restaurant brand. Create a timeless brand identity for your restaurant that appeals to your target market, and they’ll keep coming back and bringing their friends.

Branding ideas to create a unique identity
The company name, tagline, logo, tone, and typeface are the key elements that make up a brand. Every business focuses on these aspects to reflect its value to the market. Here are a few strategies to give your restaurant a unique identity.

Define your Brand

A potential customer will usually see your logo and branding even before visiting your website, tasting the food, or interacting with your staff. It is the face and the first point of contact, which can greatly increase the likelihood that they will become loyal customers. Your brand will greatly influence whether they enter your restaurant and visit again. The “tone and voice” of your brand are clear through your website, social media platforms, promotional items, live events, etc.

Can you imagine KFC without its red and white logo, for instance? The striking red colour promotes impulse purchases and is associated with excitement, enthusiasm, and a zeal for life.

However, a brand’s visual identity consists of much more than just a logo. It needs to be evident on your walls, in your menu, in your décor, and many other places. It should always be consistent and easily recognized, even beyond what our eyes can see.

Target your Audience

If your restaurant is near a university campus and offers reasonably priced food and drinks, it is safe to assume that most of your customers will be college students. Consider opening your restaurant, for instance, in a more affluent area next to business office buildings. In such a case, you might quickly start to become the preferred location for business lunches and networking functions.

By identifying your target audience, you should customize the way you communicate with your customers. It will give you useful information on how to enhance customer service and avoid any negative reviews. To identify your target market, pay attention to the customers that frequent your restaurant every day. A survey is another tool you may use to discover more about your consumers’ preferences.

Focus on Customization
Offer your clients something fresh and unique that they can only get at your restaurant. Consider extending your menu to include vegan and dairy-free options to draw in more clients with a variety of tastes. If your restaurant has a particular theme or merely serves a young, energetic clientele, you can customize your menu accordingly. Create engaging menu descriptions, menu names, and a menu that reflects the theme of your restaurant.

The branding and tone of your restaurant should be consistent throughout, from the logo to the packaging, interiors, colors, writing, signage, and more. If you want to design a cafe, you’ll probably utilize bold colours and typefaces. On the other hand, dark, subdued colours and typefaces will work well for a classy restaurant.

Consistency is Important
Consistency is one of the most crucial elements when it comes to effective restaurant branding. You must convey the same vibe both online and offline. The colours on your website and in your social media accounts should match those of your real location. Make sure your advertising is consistent with your brand if you’re considering it. In regards to offline marketing, the same is true. All printed products, such as flyers, posters, and business cards, must have your logo. If you don’t want to give your wait staff the proper uniforms, you may still ask them to wear t-shirts with the brand’s colours or custom t-shirts with your logo.

In conclusion, developing a strong restaurant brand strategy needs to be your top priority. If done correctly, it will distinguish your business from the many others that are currently open. If you want to develop a strong brand presence and work your way up, contact Bright pixel. We are a digital marketing agency in Pune with experts and professionals who uphold all digital marketing ethics while providing clients with digital marketing solutions. Start your digital marketing campaign with us and create a brand together.