Monday, January 6, 2020

Be a Smart Pinner on Pinterest Make Smarter Profits





1. Make your product a hero- offer the product promise-
Don’t beat around the bush in visuals and content- talk straight about your company and product is the hero.

2. Be different, yet relevant- that’s creative-
Make the entire presentation a breath of fresh air, different from the predictable, expected.

3. More visuals, apt content- One picture is worth a thousand words and more attracting, effective that to tell in text. However, the text is important to take the visual ahead. 

4. know of the PIN APPEAL- The pin has to appeal psychologically, neuro-linguistically to the viewer’s senses- further telling the benefit of the product.

5. Let the content tell a story- Storytelling is heard, read by anyone in the age of 6 to 60- and the message is driven home- no matter what is the product.

6.Pin at a regular frequency- Don’t keep the pin unchanged for a longer time. Change it, let the viewer get addicted to looking forward to the new pin.

7. Plan the whole year’s pins- View the year in advance with the product marketing objectives. Keep the seasonality of the product in mind, specific offer days like valentine’s day, a new year, Xmas, anniversary day, e.g. Amazon anniversary sale- and devise pins accordingly.

8. Make value addition offers financial every quarter- Every company looks at growth as per the financial year, The fin. Year is in 4 quarters. Each quarter preview the possibilities of increasing the sales and devise offers accordingly they can be on multiple or single purchases, a sale for a span, or connecting to a specific event.

9. Devise a strategy to attract eyeballs- The strategy is to attract- create desire- tell benefit, evoke action. Every pin should have the power to stop, pull and make the viewer go for the product – or recall.

10. Don’t forget PIN SEO- Optimisation is needed for pins also like any other digital vehicle- hence key words are center stage for every pin.

11. Simplify- simplify- simplify- The entire pin has to tell the story in one go - do not puzzle the viewer, make it lucid yet intriguing.

12. Filter your audience and target in the pin- There is no point in making a generalized pin that attracts all- what’s the use if it is not relevant to 80% of the viewers who don’t need it- e.g. an aftershave lotion is needed by adult males- why attract women, children who are not buyers. Let the pin in the first go to reach the guys who want it- and tell them the benefit.

13. Pl makes it a pleasant experience- Let them not be serious and gloomy like some art films or festival films. Here we are selling dreams- a make-believe world. Pins are like TVCS or FM ads – they don’t have to depress you- after all, it is the new-age form of advertising- it has to raise your aspirations for a better, happier life. 

14. Finally make it easy to shop- After you have won the heart of the viewer, he/she may want to buy the product. Make the link to purchase easy to reach.

Bright Pixel, a unique Pune based web and digital Design and Development Company in Pune, has a research based model that offers pins with a specific penetration and impact on the corresponding Target Group. The firm not only follows the above pointers to create effective pins but more that are in its media magic bag. To know more on this and other avenues of winning the buyer’s heart in the digital , internet world , do visit our blog section, on our website.

Happy, profitable pinning!

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