How Important is a Logo To Your Brand

1. Grab Viewers Attention

Attention span are short these days – especially consumers.

As things stand, companies have about 2 seconds to convince customers that their products are worth any consideration.

A logo can quickly ‘grab viewers’ attention and communicate a company’s core value in an interesting way. That short attention span  you know, the one that causes consumer to judge your business by its appearance – can work to your advantages, if you have a solid logo to speak for your company.  

2. Makes a Strong Impression

 A logo is a company’s first Impression to consumers. If designed well, it can offence the interest of the public and invite them to learn more about the company; if not, you’ve just alienated a potential customer base and basically tanked your business.

 Your logo introduces your company as an authority in a professional space from the get-go.

3. Your Brand Identity

Successful branding is about telling a story that influence customers’ emotions – plain and simple.  

And, while it’s true that logo design is only a part of a company brand, it serve as the foundation for the entire narrative on which the brand is built.

Colors, tones, fonts – all this is determined by the story you’re trying to tell, and your logo sets the stage for this story.

These elements will later translate from your logo onto all of your branding materials – letterheads, business cards, landing pages, you name it – creating a concrete, marketable brand identity.  

4. Visual = Memorable

Logos are a point of identification.The symbol that customers used to recognize your brand. Ideally, you want people to instantly connect the sight of your logo with the memory of what your company does–and, more importantly, how it makes them feel.

Because a good logo is a visual, aesthetically pleasing, it triggers positive recall about your brand that the name of your company alone might not.

And, if we’re being honest, some of your audience will probably forget the name of your business, but they’ll immediately associate your logo with their memories of your brand.

 

5. Separates You From Competition

Dare to be different with your logo’s, because your company logo tells consumers why your business is unique. Sure, maybe there are 50 other coffee shops in your city, but yours is the one that’s committee to sustainability, and your green, earthy logo drives that message home.

A well-designed company logo can communicate everything from the company’s background to their mission through the right icon or proper font.

Your logo is the forum to both convey your values and show consumer why you’re not like your competitors – you’re better.

 

6. Fosters Brand Loyalty

As your brand grows, your logo will become familiar to consumers, and this familiarity creates the perception that you’re trustworthy and accessible.

Once they like you, your customers will seek u out again and again–and your logo is the thing they’ll look for first.

7. Your Audience Expects It

Your logo is the first thing that audience will look for when they see any communications from your brand. It should be front and center of your marketing materials such as business cards, flyers, advertisements, etc.

If you don’t have a logo (and one that stands out), then you are missing an opportunity to make your business stick in the minds of your audience.

So there you go! As you can see, you need a logo – it’s a vital part of building a successful brand.

To meet this need, Brands has created a feature-rich design suite devoted to building your logo and brand. 

Our BrightPixel Team can help you create a unique and effective Logo to represent your company’s best qualities.