Bright Pixel: marketing company in pune

Sunday, August 9, 2020

Key Features Every E-Commerce Website Should Have

E-Commerce is the exchange of products or services online without any geographic hurdle to buying. Basically, if you sell anything directly via your website then you possess an E-Commerce website. In order to run an online business, an eCommerce website is utmost essential. Still, it is of equal importance to incorporate all the significant features in the website to ensure success. A fair enough E-Commerce website will provide all the means to the buyer and the trader to facilitate them in getting involved into a fruitful transaction.

There are certain elements every ecommerce site should possess to remain relevant and competitive. Here is a list of top 10 features every E-Commerce website should have:

1. Shopping Cart

This is a vital feature of every E-Commerce store. The cart is where your end customers store their stuff to continue with the checkout procedure. A flexible cart allows user to checkout comfortably.

2. Payment Gateway Incorporations

A decent E-Commerce website offers you an alternative of incorporating several payment gateways by not restricting your options to a selected few. Bright Pixel, Website Design Agency In Pune, builds sites with pre-approved payment gateways that you can easily integrate with your online store.

3. Order management

A complete order management panel shortens the task of the trader by providing means of getting thorough information pertaining to cancellation by buyers, refunds, Cash On Delivery, verification of order, status of exchange order much more.

4. Security

This feature ensures that no critical information for instance credit card details gets saved and the checkout is processed via a safe and secure payment gateway. The passwords must be hashed and not stored in a readable form.

5. Scalable Infrastructure

The host infrastructure should be able to scale up with increase in traffic. A higher inactivity leads to fall in transaction rates and results in monetary loss. The site should provide excellent uptime, assuring that the website is readily available everywhere and at any time. At Bright pixel, Website Development Company In Pune, we help in constructing websites that are scalable.

6. Mobile Friendly

Great E-Commerce websites usually offer outstanding mobile compatibility. According to an estimate 80% of all online adults possess a smartphone. Mobile visits, in quite a many case now, outrank desktop use. Your E-Commerce site needs to be designed and built for all devices, not just a personal computer or laptops.

7. Reports

The reports should be accessible which contain in detail information about the orders, customer database, and product reports in terms of catalogue. It is highly useful for analyzing the growth of the business. The websites should preferably be pre-integrated with marketing tools and analytics to enhance the Brand Marketing and read reports about the performance of the store.

8. Integration of Logistics

Integrating logistics services permits not only seamless shipping but also assures that the merchant and the buyer get real time courier informs along with order tracking capability. This lets the user to manage shipments from the same panel rather than approaching the courier partners distinctly.

9. FAQs

Having common queries swiftly and easily answered will refrain buyers from cancelling a purchase due to lack of proper framed returns policy or your delivery timescales. That is why you must get an FAQ section.

10. Product Pages

Each product should mandatorily have its separate page that provides details about the product and has other significant information such as variations, price, dimensions, delivery timescales, pictures, reviews and social share buttons.

An E-Commerce site needs not merely be pleasing to the eye but must offer a stress-free shopping experience too. By developing an online store with Bright Pixel, Website Design Company In Pune, it is easy to navigate along with a seamless checkout process on any device and you will retain your customers and expand your business by acquiring new ones.

Thursday, June 11, 2020

Regulating marketing budget will help to sustain efficiency in a stagnant market

With each passing day, newer compromises are being made in order to sustain a basic standard of living in the world. The world has sheltered itself into a cocoon and adapted itself into a new world which prioritises an online existence. This world changing pandemic has hit the all the industries extremely hard but it has delivered a heavy hit the vital bolt which keeps the wheel turning; the marketing industry.

In a world, where consumers are not able enough to physically purchase products, marketing plays an extremely vital role. Industries have been squeezed dry when it comes to revenue, the lack of demand has dealt a heavy hand to several industries for e.g. Ecommerce, Travel, Sports, Entertainment, etc. This has created a revenue and demand vacuum in the world. In lieu of this disaster, several companies have thought about sucking their marketing budgets dry. With a withering revenue stream, having an exponential marketing budget might seem foolhardy. However, a complete elimination approach might prove to be a worse tactic. No marketer can expect a client to sustain a continuous influx of funds, but with an Online Marketing plan which regulates resources and churns out an optimum usage plan might be able at least sustain their position rather than dive deep into obscurity. Branding works best long term and cutting the marketing budget too much without urgency can have an extreme negative impact on the brand after the pandemic is over. Digital marketing agencies in Pune must work tirelessly in order to implement a marketing plan which thrives in this shaky and unpredictable market.

Being opportunistic at a time like this is a must, preparation for recovery and thriving in tumultuous situation has to be done through a constant online presence in the minds of consumers. Using a social media marketing tunnel is extremely useful, when resources are low using them to cement and gain interest in popular products is a good way to keep consumers engaged and avoid critical situations. Now is the time to explore low cost techniques which will keep your brand visible to consumers on a steady basis. Customer service is an important conversion factor, so by optimizing your user interface and regularly upgrading it will ensure a fast paced and fluidic experience for consumers. Maintaining a constant communication with your target consumers can help in hearing and understanding their needs and learning more about the market through Social Media will help in directing your resources into a funnel which is sure to gain benefits. Marketing agencies in this unpredictable market must be able to understand which approach will generate the most revenue and earn new but loyal customers. Regularly upgrading and updating evergreen content will keep consumers engaged and will keep the brands existence fixed in their mind. Basically, a marketer must use their limited resources to retain the existing customer base, get visibility in the target market and drive conversions.

Bright Pixel is a web designing agency in Pune that provides you a one stop to all your web branding needs. It takes into account the need for a bullish E-commerce presence in today’s quarantined world and aids companies to reinstate and reintegrate their firm grip on this Web based market. Bright Pixel not only offers a fluidic marketing platform, but it also assists companies in building a finer cutting edge required in today’s Consumer headed market. Graphics, Content, Analytics, Brand Development and Integration, Web Design are just a glimpse of what Bright Pixel can provide.