DONT QUARANTINE YOUR BUSINESS PLANS

Quarantine – A period of isolation. Frustrated??? Worried for your business???

There’s no equation these are uncertain times, but how we have business and leaders react to the situation and proactively prepare for the future will set us apart.

We do not allow us all to go out, but technology is allowing people to carry on in many areas of their work.  We can assume that the more people are working from home, the more flexible the ‘workday’ becomes. This means that people may do personal or business types of searches at any hour of the day or evening. So why waste time????

How a business treats marketing can make or break them. The answer in these times is to not stop marketing. It’s a good idea to reallocate the existing marketing budget (like the budget for events or billboards) to different digital channels.

To – dos for marketers in the current crises.

Shift Offline To Online Marketing.

Website and social media platforms are excellent marketing tools. Ultimately, online marketing gives you the opportunity to market your brand in creative and exciting ways.  Morden business must ensure that we do not leave them behind. An online presence is one of the most important investment that a business can make.

Create A Standout Business Website.

Think of your website as the cornerstone of your brand. It will probably be the first point at which people learn about your business.

Redesign Your Website.

Ideally, you should do a full redesign of your website every two to three years to stay Morden. A website should communicate in a better way with your customers. To make your website more appealing and easy navigation system to gain more visitors and increase sales. To make the website more visually appealing with the latest graphic technologies.

Search Engine Optimisation.

SEO is a long-term strategy. You should not divert your SEO budget, you should carry on because Google’s algorithms are not taking a break during a crisis.

Ramp Up Your Digital Content.

Most consumers shop across multiple channels want to connect and engage with brands through digital channels. Most business has made or are begging to make the transition to better engage today’s digital consumers. They must integrate offline with online methods, they must collect consumer data across all touchpoints, and marketers understand that personalized digital experiences will drive success.

Don’t isolate your business marketing.

For more details, please contact “Bright pixel” Pune most reliable digital marketing agency.

Bright your business future with bright pixel.

Stay home.. Stay safe .

Top 10 Best SEO Plugins & Tools for WordPress Website

 1.       Yoast SEO Plugin

It is one of the most downloaded WordPress plugin at all times. Yoast’s WordPress SEO is a comprehensive solution for all on-site SEO needs. It allows to add SEO title, meta description & meta keywords to each post and page of your site. You can also write custom title for your main site, archives, category & tag. It allows setting the preferred sitemap, page title, meta description &  URL.

• It has power to link the site with Google Webmaster console for the task of verification.
• This Best SEO Plugins & Tool offers full SEO page analysis and provides the score to the page based on some of the focus keywords.
• On the basis of color indicators, you can identify the page is SEO optimized or not.
• This plugin is free and can be downloaded from the WordPress. The premium version can be taken from the official website of Yoast.

2.    SEMrush

SEMRush is a tool that Pros use together analytics & insights from their competitor’s help improve their own SEO. You can learn about organic keywords to rank for, places where you can get backlinks from, insights into competitor’s advertising  strategies & more. SEMrush is paid subscription and is used by thousands of SEO professionals all over the world. It can provide an enormous wealth of data.

3.     SEO Ultimate

This is another name in the list of Best SEO Plugins & Tool which is free to use and can be downloaded from a repository of WordPress. It is used for the task of complete on-page Search Engine Optimisation.

• There is a tag rewriter feature that helps in editing title posts and helps in higher SEO ranking.
• You can add a Meta description of posts, attachments, categories, and tags etc.
• There is a features of internal linking through which you can create deep links.
• You can create open graph data, homepage, user profiles etc with the help of open graph feature.

4.     The SEO framework 

This is a free SEO plugin which has the ability to provide SEO solution that is best for any WordPress site. To look for a reliable SEO solution, this is one of the Best SEO Plugins and tool.

• This plugin has the feature of supporting bbPress & WooCommerce etc.
• There is a SEO solution which is beginner friendly.
• In order to prevent duplicate content, it creates canonical URL with domain mapping.
• You can create open graph images according to the requirements of users.

5.     SEO Squirrl

Another name in the list of Best SEO Plugin and tool is SEO Squirrly. This tool is actually for the beginners who do not have much knowledge about the SEO. You can create high-quality content which is user-friendly.

• You can get copyright free images with using this plugin.
• With just a few clicks, you can focus on e-commerce SEO strategy.
• You can decide how your website will look on Google with the help of JSON-LD structure & the snippet of squirrly.
• You will get email alerts in case of any attention is required on the site.

6.     GT-Matrix

GTMetrix is one of the tool that we have found ourselves using more and more to get detailed reports about our site's performance. It is a free tool that analyzes your page's speed using Google Page Speed

7.     Broken link checker

This WordPress plugin helps to check any broken links on the blog or the website. If it finds any, you get a quick notification. Once installed, this plugin will start the task by analyzing the post and other website content to get links. Then it checks if all the links are working properly.

• Along with the broken links, this plugin helps to detect the missing images, redirects, and links that are not working.
• You will get an email or a notification on dashboard in case of any findings.
• It prevents the search engine to follow any of the broken links.
• From the plugin page, broken links can be directly edited.

8.     WordPress Ping Optimizer

Whenever a new post is published on the website, WordPress has internal feature of service ping. The services that have to ping can be added in the dashboard on the setting page.

• This optimizer helps to prevent the blog from getting marked as a ping spammer.

9.     WooCommerce

 This is an all in one SEO pack which is one of the Best SEO Plugin and tool. You will be able to see an all in one SEO pack dialog box that appears on the edit products or products screen in WooCommerce.

• It is very easy and simple to use
• You can edit & organize meta information of all in one SEO pack

10.     Simple 301 redirects 

This is another Best SEO Plugin which is a free plugin. It is designed in order to provide you with some simple strategies of redirecting a request from one page to another page on the website.

• You get an easier way to redirect the request to other pages.
• You can set up 301 redirects from the older page to new page..

These are some of the Best SEO Plugin and tools that can be used in the year 2019 for the WordPressE-commerce Websites.

10 Ways To Grow Your Business With Facebook

10 Ways To Grow Your Business With Facebook

Every day, Facebook helps hundreds of thousands of small businesses around the world to achieve their goals. Here are ten ways you can grow your business with Social Media Marketing, starting today.

1. Start the conversation

Firstly it should be consistently done by using the findings of the analysis of the brand brief. The initial phase can be one full year. Start the conversation and find out. Not only is engagement proven to make customers more likely to buy, it also helps brands build up a loyal community, keeping you in touch with what people think, want and buy

2. Motivate people

Want people to follow your Page or buy your product? Give them a good reason to take action. Competitions and offers can help businesses reach wider audiences and gain new customers—often within a short period of time.

3. Make your customers part of your story

Happy customers are your ultimate business asset. By encouraging customers to share their feedback on your products and services, not only do you deepen engagement and build trust, you’ll also have the opportunity to reach wider audiences.

4. Make customer service your thing

Great service sets businesses apart from the crowd and keeps customers loyal. Pages messaging is a quick and easy way to answer queries and stay in touch with customers. Visit your Page admin to set your query response time, which lets Page visitors know how quickly you typically answer queries.

5. Give video a try

With around 8 billion video views on Facebook daily, it’s clear that video is winning in the engagement stakes. Don’t be put off by big brands’ high budget productions, though; home-grown video can work just as well.

6. Use Insights to understand what works

Available to every Page is a whole treasure trove of valuable information, in the form of Insights. Here you can find out who’s looking at your Page, when and how. You can also see which types of content they engage with most, so that you can figure out what’s working best. Insights are also handy when you’re using Facebook Ads, because they can help you decide on relevant target audiences and match up Ad copy and creative according to what interests those audiences most.

7. Promote relevant content with target audiences

The second type is adding a creativity by covering the point of interest of the consumer- establishing a channel of communication between the brand and the viewer.

8. Find new audiences

A loyal following is a great starting point for growth. You can find and reach new audiences who are exactly like the kinds of people who are already your customers.  This makes advertising on Facebook less of a guessing game—and way more cost effective than traditional channels.

9. Turn fans into customers

Thanks to new Ad options and formats, it’s now even easier than ever to turn Page fans and website visitors into customers. Many small businesses have found success with Carousel Ads that allow a selection of products to be shown at once. For more inspiration and tips to get Facebook working for your business.

All About CDN

Content plays a key role everywhere on the internet. It is basically the undisputed king. Whether you are shopping online or reading your favourite blog or getting any kind of information or searching something or even watching a Youtube video, each of these activities is governed by the content on the internet. Content Delivery Network or CDN is that underground part of the internet which looks after the influx and flow of all of this content on the internet.

You must be well aware of that annoying delay caused due to the lapse in between the loading of web page and the content appearing on it. This delay could be because of the physical distance and the major responsibility of CDN is reduce is this lapse time and make the content readily and immediately available.

Here are few reasons why CDN is important for your website

1. Speed

CDN distributes the content closer to the visitors by shifting it to the closest network node. This reduces the loading time of the page and thus increases the speed of the website. In other words CDN helps to reduce the bounce rate as the visitors and the users stay on the website due to good speed.

2. Increase the redundancy

            In CDN the nodes are distributed hence they can withhold a large amount of traffic and can handle hardware failure better than other servers.

3. Cost Effective

            Since there are many nodes in this network the load is equally distributed and hence the load on one server reduces. The only cost you will have to bare is that of the CDN which is lesser than the additional hardware you will have to implement otherwise.

4. Security

            CDN provides high level information security which is a must for any webpage or brand. It also provides high standard of encryption, authentication and integrity. Since the data is distributed across all the nodes, failure of one will not cause the system to crash so in this way it also provides data security.

Hence CDN is a must for any website and at Bright Pixel, we being one of the best website design companies in Pune and one of the best website development companies in Pune we provide best services and give importance to CDN. Apart from being a website development company in Pune we are also a digital marketing company in Pune and also provide SEO services in Pune. 

SSL – A must for your Website and Domain!

Today’s world is a world of danger at many instances and places, Internet is even more so, hence having a good security system becomes very essential. Due to various factors on the internet and its vast stretch it becomes very vital to protect your domain from the threats it is prone to.

SSL certificate is very useful in protecting your domain from most of the potential threats around. SSL (Secure Sockets Layer) certificate is a digital certificate which creates a bridge between the website and its visitors and helps secure the information passed between the website and the audience’s browser, for eg, the email addresses or the credit card numbers, the phone numbers and so on. Even if you don’t have an ecommerce website having a SSL certificate for your domain adds to your website’s credibility.

Following are the reasons why an SSL certificate is a must

1. Prevents Information Breach

When particular information is sent from one party to the other it goes through various parties and the chances of this information being stolen at these mid parties is really high if SSL is not applied. SSL encrypts the data in such a way that only intended party can understand it and thus it helps in securing and protecting your data.

2. Authentication of the Identity

SSL certificate authenticates the identity of your website. Verifying the identity is of utmost importance when we bring about the aspect of web security. Once your website is authenticated through SSL certificate the integrity of your website is verified and established.

3. User Trust

Users will definitely trust an authenticated and a verified website. Now-a-days users do take care of the security of their data and hence they trust a site which is SSL certified. This ensures more traffic on your website and definitely more sales.

4. Better Ranking

When SSL is applied the speed is improved. Due to the improved speed and the verified nature of your website the visitors trust your website and visit it regularly which increases your SEO ranking. Who doesn’t want to be in the first page of Google?!

Investing in an SSL certificate is always a smart decision it not only builds trust amongst your visitors but also has a potential to generate leads. At Bright Pixel, being one of the best SEO company in Pune and a Website Design Company in Pune, we take care of this aspect. Visit our website to know more about our great SEO services in Pune and how we work it out being one of the best Website development company in Pune.