Why is getting indexed by Google so difficult?

 

Indexing is an important factor when it comes to any website. Without having the website indexed by search engines like Google, organic traffic to your website will be very negligible. This is why it is extremely important to have your website indexed by search engines. Well, first let’s begin with what indexing is all about.

What is indexing?

Every website that shows up in search results has been indexed. Only those websites that get indexed get recognized by search engines and then appear in search results. Search engines like Google and Bing index and include websites in their databases. As and when a website is indexed, it gets the chance to appear in search results. The websites also get indexed more than once.

Indexes get updated as websites are crawled regularly. The reason why they are crawled regularly is that search engines need to be aware of any changes that are made to your website. If any changes are made to your website, it can impact the way your website is positioned in search engines.

Why is getting indexed by Google so difficult?

Every website relies on search engines, particularly Google, to some extent. It’s very simple: your web pages get indexed by Google, making it possible for the public to find you. That’s the way it should work. However, it is not always the case. Many web pages never get indexed by Google.

For instance, if you have a website, especially a larger one, you may have noticed that not every web page on your website is indexed, and some pages have to wait for weeks for Google to pick them up.

There are factors that contribute to this issue, and most of them are the same factors related to ranking; links and content quality are two major ones. Many times, these factors can be technical and complex. Modern websites that rely largely on new technologies have particularly suffered from indexing problems previously, and a few still do.

Many SEO professionals still believe that it is the technical things that prevent Google from indexing pages, but this is not true. Well, it’s true that Google may not index your web pages if you don’t send proper technical signals as to which pages you want Google to index or if you have a limited crawl budget, but it is simply as important that you remain consistent with the quality of the content.

Many websites, small or big, have a lot of content that should be indexed but doesn’t get indexed. And while factors like JavaScript make indexing more complex, your site can suffer from severe indexing issues even though it is written in HTML. Let us look into the most common reasons why Google isn’t indexing your web pages.

Reasons why Google isn’t indexing your web pages

1) Crawled–not currently indexed

In this case, Google visited a web page but did not index it. Usually, this is a content quality concern. Due to the e-commerce boom that is happening currently, Google is getting pickier with the quality of its results. So, if you notice this issue as “crawled-currently not indexed,” ensure that your content is unique. Make use of unique titles and descriptions; do not copy product descriptions from some external sources.

2) Discovered-currently not indexed

This issue can include everything from crawling issues to inadequate content quality. Google may report this issue as “discovered-currently not indexed” due to:

• A crawl budget problem: There may be a number of URLs in the crawling queue that may get crawled and indexed later on.
• A quality problem: Google might think that a few pages on a domain aren’t worth crawling and may decide to not visit them just by looking at a pattern in their URL.

3) Duplicate content

Duplicate content is a major issue and may be caused by various factors, including:

• For example, the English language in the United States, the United Kingdom, and Australia). If you have numerous versions of the same page targeting different countries, a few of these web pages may get unindexed.
• This often happens in the e-commerce industry, where many websites use the same content, such as copying product descriptions that are provided by the manufacturer.

At Bright Pixel, we provide top-quality SEO marketing solutions, promising good visibility for your business website. We are a proud team of highly skilled and creative SEO Experts who strive hard to meet customer requirements and exceed their expectations.

How to Invest In SEO?

 

One of the major factors in growing your business and increasing your sales is using an efficient marketing strategy to lure your customers. Having said that, it is no surprise that Search Engine Optimization is what every business needs to attract their clients. SEO helps in attracting the targeted audience to your sites and thus improves your conversion rates. SEO for medium and small-sized businesses is the most valuable technique for creating unique brand visibility and building an effective web presence for your company.

However, testing your SEO strategy can be a little tricky because:

• Results often take longer than six months.
• Even if the results materialize, it is hard to quantify or attribute to one single project.
• It’s not just a financial investment; you also need product resources.

So, now there are a few following questions that might strike your mind:

• Should you invest in SEO in the first place?
• How much should you invest in SEO?
• How do you structure your SEO investment?
• How do you measure your SEO investment?

Should you invest in SEO?

Good SEO is a multidimensional strategy that can help you advertise, sell, and build your brand, and it’s an essential factor for investment for every business.

Here are a few reasons why investing in good SEO is money well spent.

• Increased website traffic
• Better quality traffic
• Improved user experience
• Increased brand awareness and authority
• Good return on investment

How much should you invest in SEO?

While calculating how much money to invest in SEO, it’s wise to calculate these numbers according to your revenue. If you choose an arbitrary amount, you risk exceeding your budget or depleting resources in other areas of your business that are equally important.

Some businesses require more focus on marketing strategy than others, but on average, most companies invest around 5 to 15% of their total revenue in their marketing strategy. Of this percentage, around 10 to 20% might go into SEO development in particular.

The key here is to develop a thumb rule for your business based on your business, your income, and your specific requirements. Of course, you may decide to be less or more aggressive with your SEO strategy. For example, if your budget is limited, at first you can only focus on web and email SEO campaigns. As your business expands, you can develop a more holistic SEO strategy, including content creation, video, and more.

How do you structure your SEO investment?

By this point, you’re probably convinced that you need to invest in a good SEO strategy and that you need to do more than just a one-time SEO audit. But the main question is: how exactly do you structure your SEO investment?

• Hire a strong SEO team.
• Provide them with the necessary resources to implement the plan they have worked out.

Hiring a strong SEO

So, what should you do while investing in a strong SEO team? You’ll likely want them to have a good experience and a solid helping of:

• Data and tech-savviness.
• Intelligence about the industry
• Good web development knowledge
• Better communication ability

Providing them with the resources they require

There are many different resources that your SEO plan might depend on:

• Budget for different tools, hiring contractors, working with an agency, etc.
• Good writers for creating better content.
• SEO analysts for monitoring the health of SEO metrics and evaluating the impact of SEO projects.
• Web designers to help with any type of user interface issues.
• Product managers to manage SEO related product work

How do you measure your SEO investment?

Despite SEO projects taking time to show results, you need to keep positive expectations. It may happen that you do not see results for about six months, and some of the results might be difficult to quantify. But this does not mean that SEO projects will never show a positive impact. Although the results are likely to take around a year to show up, the outcomes will benefit your business.

Now, the question that arises in this context is how to measure your SEO investment. One might also ask whether to measure SEO success on a project basis or a site-wide basis. If you expect more than 50 % growth from SEO efforts, then you can consider the complete SEO driven revenue to measure success. Also, proxy metrics, like search engine rankings, organic website traffic, or goal completions are helpful, but eventually, you must measure SEO driven revenue to know the real impact of your SEO success.

Bright Pixel is a leading SEO Company in Pune. Our team of highly skilled and experienced SEM / SEO specialists can assist you to flourish online by providing the best solutions.

New Year’s Resolutions for Marketing Professionals in 2022

 

It’s that time of year again! It’s time to put 2021 behind us and make waves in 2022. Everyone experienced a roller coaster ride during the years 2020–21. COVID-19 changed the way humans lived. It took lives, ruined businesses, brought a downturn in every field, and changed our perspective on looking at things. The phrase “new normal” would mean a socially distancing world and thus be completely reliant on technology for everyday functionalities.

The impact of COVID-19 on businesses

The COVID-19 pandemic has entirely disturbed the economy of the world as a whole. The world’s economy slowed down, creating greater inequality in terms of wealth distribution. Every country has witnessed a crash in stocks and trade. Every country has witnessed a GDP decline and many more noticeable signs of impact. It has hugely impacted all businesses, whether small, medium, big multinationals, or solopreneurs. Many businesses have begun to re-organize their business structure and marketing strategies. Not only small and medium-sized businesses, but even large businesses are now eyeing a world trying to come out of pandemic hibernation. The world has changed and businesses need to be ready to jump in with a solid strategy and so do marketing professionals. So, what are you waiting for? Start the New Year off on the right foot.

Here are New Year’s resolutions for marketing professionals post-pandemic.

Check out the competitive landscape

A lot has changed for everyone in the past few months —including your competitors. You need to do a thorough competitive analysis to understand what has changed, what is new, and how the other businesses are functioning.

Listen to your customers

No matter where your clients are, connect with them and check with them to know what their current requirements are. You may be surprised to find out that you need to do fewer of some things. Or, you may need to redouble your efforts in some other areas that seem to be working for you.

Be firm on your priorities and focus on ROI

Enlist your marketing goals and prioritize them. Once you’ve done with that, you need to whittle down the list to a manageable level. The aim here is to ensure your goals are actionable, achievable, and will bring you profitable returns. Keep a tab on the resources you are investing in and compare them to your goals and your profits.

Go the digital way

Not all marketing activities require you to spend a lot of money, though you may need to invest a bit more time. One tool that businesses can take advantage of is Google My Business (GMB). By setting up a GMB, your business will turn up in the Google search results with a Google map along with the basic information on how to find you whenever someone is looking for your particular type of business. Getting active on social media is another great option. Facebook works well, particularly if they have a consumer product to offer. Post your blogs, enter into group conversations, or start your own LinkedIn group.

Emphasis on the four pillars of a marketing foundation

Building a sustainable sales and marketing system is key to your successful marketing strategy. The four pillars that build the marketing foundation are:

• Branding: A strong brand is your business’s biggest asset. And having a good brand will help differentiate you from your competitors.

• Customer Relationship Management (CRM): The main purpose of having a CRM is to manage your customer data in a central location. Better organization means a better foundation.

• An attractive website: Your website should speak about your business. It is the home base for anyone who might be looking for you online. This is where anyone can interact with you from anywhere.

• Email Marketing: Targeted email is the best way to engage with your customer base and build brand awareness through interactions.

Post pandemic, businesses have started anticipating marketing strategies to expand their businesses. The physical mode of marketing is now becoming the old school kind, so businesses are now more interested in investing in online marketing. The strategy that businesses follow more these days is digital social media or PPC (price per click) marketing. If you are looking for digital solutions for your business, reach out to Bright Pixel. We are one of the best Digital Marketing agencies in Pune and we help you grow your business digitally.

Table Calendar- The Best Way to Promote Your Brand

 

Every New Year is filled with joy and excitement. It is time to replace the old with the new. January 1, 2022, is likely to be one of the most joyous New Year as it’s the day we say goodbye to a wearisome 2021 and hello to the new ray of hope for a better year. Many are emotionally ready to flip the pages of the past to a fresh one. Be prepared! Let’s begin by gathering the accessories to keep us focused and organized. And what better than a customised table calendar to begin with?

Why have a calendar?

On the occasion of the New Year, people buy a lot of things for their offices and homes. And having a  is a great way to usher into the New Year. A calendar remains in our home or office throughout the year and hence is a brilliant marketing tool for your business or brand. A promotional calendar is an excellent marketing tool for your products. An eye-catching personalized calendar with your brand logo printed on it is one of the best gifts you can give to your clients and customers. The days have rolled by when the calendar was just for showing dates, months, or holidays. Nowadays, they are extensively used for marketing businesses and brands.

What are the different types of calendars?

Before deciding on printing the calendars, you must decide on the type of calendar that will be best suited for your clients. Certain customers may use poster or wall calendars, while for a few others, small cards, table calendars, or magnet calendars may do the trick.

Table calendars are more economical, as they take up less space on the desk and remain visible to the user all the time. Decide on the number of pages you need. Also, decide whether you want to have a glossy or matte look for the pages.

What are the factors to consider while printing a calendar?

Promotional calendars make a perfect gifting option, whether it is for your clients, business associates, or a friend. They will be displayed on the table or wall throughout the year, showcasing your products or services perfectly. Here are a few tips to help you design your customized calendar in the best way possible:

1) Choose a theme

First things first, you need to be very clear about the theme for your customized calendar. Choose a theme that will go well with your brand. You will have to pick a design, style, and font that matches your vision and mission perfectly. Choose a theme that is suitable for the people you are targeting.

2) Choose images wisely

The main part of your calendar that attracts people’s attention will always be the images on the calendar pages. The images have to be of the highest resolution and be such that they won’t get pixelated after printing. You can choose any eye-catching images, including scenic beauty, wildlife, or flora and fauna.

3) Use the calendar to promote your brand

Besides the major function of displaying dates, holidays, and festivals, you can use calendars to promote your brand. For example, if you are into the ready-made garment business, then for winter seasons you can showcase winter wear, or you can showcase festive clothes during major festivals of the year.

4) Make your personalized calendar functional

Make sure your calendar does not lose its major function as a regular calendar in your efforts to make it more attractive. Even though they are promotional, they should be easily readable with dates and months visibly clear. Do not forget to highlight crucial days of the month, like holidays or festivals with different colors.

Where will you print your calendars?

Printing a personalized calendar will help your brand create a lasting impression and attract customers. However, printing promotional calendars has its challenges. It has to be designed carefully, keeping in mind the people who will receive it as a gift. So, leave your worries to Bright Pixel. Our team of designers is the best at bringing your imagination to paper. What makes Bright Pixel stand apart from others is our focus on every minute detail and our commitment to delivering the best quality calendars at reasonable rates.

Space Branding Strategy- What makes a Brand?

 

Before we dive into the term space branding, let us analyze why new talents want to work with big tech companies? Have you wondered what draws their attention towards these tech giants? The answer won’t surprise you, but they consider the most critical factor is the working environment or the premises’ design. The factor that encourages them other than their salary is how you indulge the staff into work. The key here is to maintain your space that provides a hospitable environment. When the working area is lively, it motivates employees to work with interest and sincerity.

Space branding is essential to all businesses as it reflects the ethics and values of the company. Every company deserves to showcase its cultural values and establish its brand existences office branding contributes hugely. It isn’t simply painting your wall with colors or marketing a product. Space branding is a strategy that creates a long-lasting impression on the employees and clients. Beautifying your workplace gives a sense of peace to the place and motivates the people working there to beat the tiredness and dullness.

Space branding has numerous benefits to its side;let us look upon a few.

Give a new outlook to businesses

With space branding, businesses are growing from traditional offices to modern offices in space and designs. This encourages the staff to work with enthusiasm, and the workspace speaks about making your company different from others. Employees spend most of their time in the office; we call it a second home. Thus, in a friendly and welcoming environment, everyone needs to battle the long hectic working hours; they need peace of mind to work.

Creates positive imprint

Space branding creates an encouraging and positive impression on clients, staff, workers, and even job aspirants. The space branding gives your employees the essence of a positive workplace. You can represent the logo and brand name on the walls with colour schemes, graphics, photographs, doodles, and illustrations that are pleasing to everybody. Designing your workspace with varied themes and decorating workstations can improve the look of the office space.

Bring the brand to life

Space branding helps make the brand lively; it talks about the values and culture and infuses life into the working environment. With so much hustle and bustle in the outside world, employees now prefer to work in a happy and enthusiastic environment instead of spending long eight hours in a dull environment. A workplace with modern and attractive designs is expected to experience more work satisfaction. Employees working in a happy atmosphere strive hard to achieve company goals.

Thus, space branding is an essential factor in the growth of any business. It creates a sense of belonging between employees and the company, making it an inviting environment for the company’s staff. The space branding helps attract not only new talents, but even new clients, and the way you define your brand through your space opens doors for them. The gist is, space branding immensely contributes to the company’s growth.

If you want your company to grow by leaps and bounds, plan a space branding strategy today. Bright Pixel is a creative Space Branding Agency in Pune. We believe corporate office branding is an effective strategy that leaves a lasting impression on clients, customers, and employees. The beauty of the space branding lies in the designs, graphics, and illustrations to create an appropriate and refreshing atmosphere. Keeping this in mind, we offer 360-degree branding solutions to our clients. Our mission is to provide the best solution to any of your communication requirements.

Corporate Diwali Gifts- Create Bond with Employee

 

How often do you appreciate your staff for their valuable contribution to the company? Not too often, right? Occasions come and go and the only people we pamper are our family and friends. Isn’t it? But what about all those employees who slog day and night to meet your company’s target? They too deserve to be pampered and cared equally or even more because if family and friends are our first family, then staff and employees are our second family. Occasions/festivals like Diwali or New Year are few occasions to appreciate them for their determination and hard work and make them feel valued.

Corporate gifting can not only help you in creating a bond with your employees but can lift their morale. Such activities bring positivity to the workplace making it a happy space to work. But, the question here is what to gift them? While there are several options to choose from, the one which tops the list has to be personalized corporate gifts. Stationary branding like personalized bottle branding, or logo printed t-shirts, caps, pen drives is trending these days when it comes to corporate gifting. Take some cues from here and shop for personalized corporate gifts, right away.

1) Personalized Mugs

Either a company logo or some kind words would just help you bond better with your employees. On the hectic office days, a cup of coffee is like a saviour, so a personalized mug that everyone will love on their office desk is the best personalized corporate gift to think of. Personalized mugs have an appeal that no other gift item has. Thus, this is one of the most preferred options when it comes to corporate gifting.

2) Personalized Caps

Caps have always been a fashion symbol for everyone. While it is a useful accessory, personalized caps with a company logo or specific name makes it the best corporate gifting option. You can have them customized depending on the occasion, with several design and colour options.

3) Personalized Notepad

A notepad is the right gift to delight your staff. One of the useful things to have in an office is a notepad. Simple and handy personalized notepads can be used to note down minutes of the meeting, to-do list, or any work-related stuff. Without any doubt, a notepad is an ideal corporate gift to offer to your employees. You can personalize them according to your needs.

4) Personalized Diaries

Similar to a notepad, personalized diaries can be the best gifting option. One can easily personalize the diary with taglines, company logos, or mission. Useful for penning down important stuff in the office, it can be customized according to your requirements making it apt for all uses and professions.

5) Personalized Bottle

Often with the tight schedule and deadlines, we end up forgetting sipping water amidst work. Staying hydrated while sitting in an air-conditioned office for long hours is necessary. To remind your staff, you can choose to gift personalized water bottles with their name or picture on them. This would act as a good reminder to sip water from time to time.

6) Personalized Pen

A personalized pen having your name engraved on it is something every person will adore, primarily a corporate person. Personalized pens will be a perfect gift for employees. While corporate gifting is to connect with employees, what can be better than a carved pen which can be displayed on their workstation?

Say no to boring gifts and get personalized gifts for your special ones by adding a bit of extra care and love to every gift. When you give happiness, you will get happiness in return. Gifts are not only for special occasions, sometimes they are required simply to acknowledge how special someone is for you. Keeping your people happy is important, so why not gift them something that they can use and also flaunt it. Keep Gifting!

How does Quora generate leads and engagement?

 

Quora is a Solution to every question available on the internet that keeps the customers engaged and in the loop with your business. Quora has become a big trustworthy brand among users. You can discover specifications to nearly every enigma in your attainment on Quora. With millions of users, Quora is one of the best options to generate organic traffic and increase engagement.

What is Quora?

A platform with 800 million users, Quora is an online platform where users can supplicate their questions related to any subject matter, and different users who are capable of answering it can answer them. Quora is affirmed to increase 65% more engagement which can promote appointment and traffic with ease. It is a better tool to get highly qualified leads for your business growth. Quora helps us set our targets by allowing us to answer questions related to our products that further help bring leads. But if you are searching for a way to improve your website click-through numbers, retention, and brand reliability in Pune, there is one spot that will help you do it all with ease. It’s Bright Pixel, best seo company in Pune. 

Generating traffic and leads

Quora can be a tremendous means to generate traffic and engagement to your site and business. You can connect to users all over the world by Quora. There are numerous people from everywhere in the world who are searching for various resources and responses. There are plenty of discussions and forum sites on where you can participate. It also implies that there are people on Quora who do have product questions as well.

Enhance your profile

As soon as you log in to your Quora account for the first time, you can change your profile. Since an integrated profile will serve as valuable evidence that you are a trustworthy individual.
When you optimize your profile, you should have several significant life achievements in the bio section. Bright Pixel is a way for all your web design needs. It provides services varying from domain registration to website construction, but also digital marketing, mobile application development, and e-commerce services, granting it a geographic reach.

Answer questions about your industry

Keep an eye out for industry-specific issues that are relevant to your services. When you follow a certain subject on Quora, you will get an email update if a new question related to that topic is answered or a new comment is posted. As a result, you will not skip any new alerts or questions, nor will you have to waste time hunting for important questions to answer. Once you discuss industry-specific subjects, you would be capable of answering people’s questions and increase brand loyalty by offering relevant and intelligent answers to Quora users.

Tracking Analytics

Quora offers a statistics dashboard to – customers. This is one of the most influential and significant techniques to look forward to if you want to generate more leads. This tool tells you how your current account is doing the improvements required. This platform will help you learn more about your target audience, and if you use it once a week, you will be able to create leads for your company with ease. We helps you to build or refine your campaign without any of the typical wrong turns and misjudgments that occur with doing it alone.

In today’s world of digitalization, no marketer can neglect the significance of Quora when it comes to marketing and consumer engagement. Each of these factors combines to make Quora one of the best social networking sites for generating leads quickly and cheaply.

Conclusion

The fact of the matter is that Quora is a one-of-a-kind forum for driving organic traffic to your website and business. Furthermore, it is a community network that allows you to quickly connect with genuine users and translate them to sales and leads.

Bright Pixel is an excellent choice for increasing website traffic or producing lead generation. Bright Pixel is the Best Digital Marketing Company that can help you reach out to a particular audience. So, make the most of this platform by using possibly the best digital marketing strategy. We provide easy online marketing, digital media, content creation, branding, and business solutions. Our team is made up of professionals who already have deep knowledge in their respective fields.