Importance of Digital Marketing In Todays Business

As this world is becoming more and more technology based, it comes as no surprise that digital marketing is raising day by day. In the current scenario digital marketing is one of the most powerful tools of marketing. Its not only reaches large number of people easily but also is useful for generating leads. Digital marketing company has surpassed the traditional ways of marketing in many forms and levels as the perks of digital marketing are becoming more widespread and frequent day by day. It’s due to Digital marketing that brands have a bigger influence on the market and their audience.

Here are some of the perks of the beneficial way of marketing

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1.        It is One of the Most Effective Ways

It gives everyone a platform to market their business at a good rate. In the case of traditional business small businesses cannot compete with the larger businesses for more ad space or for larger audience with their small budget. But when digital marketing enters the scene everyone has an equal opportunity on the online portals to showcase and advertise their business.

2.        The Direct link with the Mobile Users

Now-a-days almost everyone is on their mobile phones. So if a business manages to gain prominence over a device that everyone uses then it definitely proves a lot beneficial. Having mobile friendly brand apps or websites can definitely help a brand or a business to tap into larger number of audience as people or customers check out a lot of websites or online stores on their mobile phones.

3.        You can measure the work accurately

We agree that even in traditional marketing you can measure the profits but when it comes to the technologically advanced digital marketing you can measure the profits in details. You get to know everything about the results and about how your product or service is performing. Be it the demography, or the specific region where the product is popular or the interest of people who are using it, you get to every detail of everything through the insights that digital marketing options provide.

4.        Track the customers and target Ideal Buyers

You get to know everything about your customers, their actions, their choices and everything else and then you can even make changes in your services or product according to the taste of the customers. The digital marketing insights also help you to know who are your ideal customers and helps you to directly target them.

       5.  Content Performance and Lead Generation

The problem is that you have no idea how many people have gone through that or, in the worst scenarios, how many people threw it into the trash!

Through such networks, buyers would be able to learn about products and services through influencers and peers, it will boost your search engine optimize rankings with ease.

Digital marketing is the boon to businesses and if your business or brand isn’t reaping its benefits then it surely is lagging behind so up your game and enter the scene. At Bright Pixel digital marketing agency we also provide you with the digital marketing solutions for your brands and businesses to help you take your business game up by many levels.

All About CDN

Content plays a key role everywhere on the internet. It is basically the undisputed king. Whether you are shopping online or reading your favourite blog or getting any kind of information or searching something or even watching a Youtube video, each of these activities is governed by the content on the internet. Content Delivery Network or CDN is that underground part of the internet which looks after the influx and flow of all of this content on the internet.

You must be well aware of that annoying delay caused due to the lapse in between the loading of web page and the content appearing on it. This delay could be because of the physical distance and the major responsibility of CDN is reduce is this lapse time and make the content readily and immediately available.

Here are few reasons why CDN is important for your website

1. Speed

CDN distributes the content closer to the visitors by shifting it to the closest network node. This reduces the loading time of the page and thus increases the speed of the website. In other words CDN helps to reduce the bounce rate as the visitors and the users stay on the website due to good speed.

2. Increase the redundancy

            In CDN the nodes are distributed hence they can withhold a large amount of traffic and can handle hardware failure better than other servers.

3. Cost Effective

            Since there are many nodes in this network the load is equally distributed and hence the load on one server reduces. The only cost you will have to bare is that of the CDN which is lesser than the additional hardware you will have to implement otherwise.

4. Security

            CDN provides high level information security which is a must for any webpage or brand. It also provides high standard of encryption, authentication and integrity. Since the data is distributed across all the nodes, failure of one will not cause the system to crash so in this way it also provides data security.

Hence CDN is a must for any website and at Bright Pixel, we being one of the best website design companies in Pune and one of the best website development companies in Pune we provide best services and give importance to CDN. Apart from being a website development company in Pune we are also a digital marketing company in Pune and also provide SEO services in Pune. 

SSL – A must for your Website and Domain!

Today’s world is a world of danger at many instances and places, Internet is even more so, hence having a good security system becomes very essential. Due to various factors on the internet and its vast stretch it becomes very vital to protect your domain from the threats it is prone to.

SSL certificate is very useful in protecting your domain from most of the potential threats around. SSL (Secure Sockets Layer) certificate is a digital certificate which creates a bridge between the website and its visitors and helps secure the information passed between the website and the audience’s browser, for eg, the email addresses or the credit card numbers, the phone numbers and so on. Even if you don’t have an ecommerce website having a SSL certificate for your domain adds to your website’s credibility.

Following are the reasons why an SSL certificate is a must

1. Prevents Information Breach

When particular information is sent from one party to the other it goes through various parties and the chances of this information being stolen at these mid parties is really high if SSL is not applied. SSL encrypts the data in such a way that only intended party can understand it and thus it helps in securing and protecting your data.

2. Authentication of the Identity

SSL certificate authenticates the identity of your website. Verifying the identity is of utmost importance when we bring about the aspect of web security. Once your website is authenticated through SSL certificate the integrity of your website is verified and established.

3. User Trust

Users will definitely trust an authenticated and a verified website. Now-a-days users do take care of the security of their data and hence they trust a site which is SSL certified. This ensures more traffic on your website and definitely more sales.

4. Better Ranking

When SSL is applied the speed is improved. Due to the improved speed and the verified nature of your website the visitors trust your website and visit it regularly which increases your SEO ranking. Who doesn’t want to be in the first page of Google?!

Investing in an SSL certificate is always a smart decision it not only builds trust amongst your visitors but also has a potential to generate leads. At Bright Pixel, being one of the best SEO company in Pune and a Website Design Company in Pune, we take care of this aspect. Visit our website to know more about our great SEO services in Pune and how we work it out being one of the best Website development company in Pune.