Introduction
The power of branding is what bolsters a business. A strong brand identity helps to build long-term relationships with its customers and stand out from its competitors. The importance of graphic design is perhaps the single-most important factor for creating a memorable brand identity. Branding though design is often what a business uses to communicate its essence to its audience.
What is Branding?
The
answer to the question, “what is branding” is the visual and emotional
illustration of a business. A logo, color palette, typography, and messaging
are some elements of branding commonly discussed. These components can be woven
together to establish a visual identity about the business that sticks in the
customer’s mind. Whereas a brand presence thoughtfully constructed helps to
build trust in its customer, a generic branding design can work in the opposite
manner.
Graphic
design in branding is characterized by storytelling. Visual elements are
combined to build a narrative and communicate a brand’s values. Visual branding
examples like those of Nike and Apple have clean designs and are instantly
recognizable, conveying innovation and reliability and leaving a positive
impression.
Learn
more about our graphics design capabilities in “Dive into Graphic Design with Bright Pixel, Pune”.
The Benefits of Good Design are
1. Eye-catching designs attract customers
instantly causing them to engage.
2. Consistent
branding reinforces
trust and recognition (e.g., Coca-Cola).
3. Unique
graphic designs helps
businesses stand out from their competitors.
Elements of Graphic Design That
Impact Branding
The important elements of graphic
design that decide the success of any brand are:
- It is a good idea to follow logo design tips of experts.
Almost always, a simple logo is observed to anchor a brand’s identity.
- Color psychology in branding is important because colors
evoke emotions (blue stands for trust and red for passion/energy).
- Fonts create personality, and typography for branding used
appropriately ensures a cohesive appearance.
- The imagery and graphics chosen for branding support their
storytelling and convey the brand’s message to the
Read our blog “The Importance of Logo & Things To Remember While Designing It” for the latest on the topic
Examples
There
are many branding case studies demonstrating the transformative power of
design. Whereas Airbnb’s earlier logo purportedly lacked clarity, a new simple
design did well as it reflected inclusivity and included community vibes. These
successful graphic design examples lend credence to the fact that good design
always aligns with business values and goals.
Consequences of Poor Graphic
Design in Branding
Branding
mistakes can cost a business dearly. Low-quality inconsistent visuals can
damage credibility of the brand, leaving customers confused. As an example, it
was observed that Tropicana’s 2009 redesign resulted in a drop in sales. The
reason was that the new packaging failed to make a ‘connect’ with the customers.
Poor graphic design consequences have their own sad stories to tell.
How can Businesses Leverage
Graphic Design
Some graphic design tips to
enhance branding include:
- Hiring professional graphic design
services to get designs that are cohesive with your
business goals
- Investing in high-quality tools/platforms
- Maintaining standardized guidelines to ensure consistent branding across all
channels
- Continuously updating and refining designs to stick with
audience preferences and latest trends
The Connection Between Branding
and Customer Trust
Branding
and trust are two sides of the same coin. A successful brand is known to foster
customer loyalty through design. Thoughtful images reassure customers and
improve trust.
Do
not allow your brand to fade into non-existence. Get in touch with branding
professionals to improve your brand identity today. Visit Bright Pixel to
contact graphic design experts for a free consultation or a review of your
portfolio.