How Retargeting Ads Can Help E-commerce Businesses Get Repeat Orders

 If you run an online store, you probably know the feeling – a customer visits your site, looks at products, maybe even adds something to the cart… and then disappears. Or they buy once and never come back.

In a busy city like Pune, where online shopping options are endless, bringing customers back is the real challenge. This is where retargeting ads can help you not just get more sales but also build long-term customers who shop again and again.

 

What is Retargeting in Simple Words?

Retargeting ads are like a polite reminder to your customers. If someone interacted with your website, Instagram, or Facebook but didn’t purchase (or purchased once), you can show them targeted ads later on platforms like Facebook, Instagram, or Google.

For example:

• They visited your jewellery website → you show them your new festive jewellery collection.
• They watched your product video for a few seconds → you show them a discount ad for that product.

This way, you’re reaching people who already know your brand, which means higher chances of conversion.

 

Why Retargeting Ads Work for Repeat Orders

1. Stay in Customers’ Memory
   People are busy – even if they liked your product, they may forget your store name. Retargeting keeps your brand fresh in their mind.
2. Personalised Recommendations
   If a customer bought a sofa from your store, you can show them matching cushions, covers, or coffee tables.
3. Build Trust Over Time
   Seeing your brand repeatedly builds familiarity and trust – customers are more likely to buy again.
4. Boost Festive Sales
   Pune shoppers love seasonal shopping for Ganesh Chaturthi, Diwali, and weddings – retargeting makes sure past customers see your festive offers first.

 

Step-by-Step Guide: How to Set Up a Retargeting Campaign

Here’s a simple guide you can follow to create your first retargeting audience and campaign:

 

Step 1: Create a Website Retargeting Audience

1. Go to Meta Ads Manager.
2. Click Audiences → Create Audience → Custom Audience.
3. Select Website as the source.
4. Fill in:
• Audience Name (e.g., Website Visitors – 180 Days)
• Retention Days (e.g., 30, 90, or 180 days depending on how far back you want to track visitors)

5.Save your audience.

Step 2: Create an Instagram and Facebook Engagement Audience

1. Again, go to Create Audience → Custom Audience.
2. Select Facebook Page or Instagram Account as the source.
3. Choose People who visited your Page/Account frequently in the last 30–180 days.
4. Save this audience.

 

Step 3: Create a Video View Audience

1. Go to Create Audience → Custom Audience.
2. Select Video as the source.
3. Choose people who:
• Watched at least 3 seconds, 25%, 50%, or 100% of your video(s).
4. Save the audience.

 

Step 4: Create the Retargeting Campaign

1. Go to Create Campaign in Ads Manager.
2. Choose your objective (e.g., Sales or Conversions).
3. In the Audience section, select only your custom audiences from Steps 1–3.
4. Unselect Detailed Targeting (because you are only targeting people who already interacted with your brand).
5. Set budget, placements, and creatives.
6. Publish the campaign.

 

Pro Tips for Success

• Use Different Creatives – Don’t keep showing the same ad; change images/videos regularly.
• Offer Value – Discounts, free shipping, or “back in stock” alerts work well.
• Frequency Control – Avoid showing ads too often to the same person.
• Measure and Optimise – Keep track of what’s working and adjust your ads.

 

Final Thoughts

Retargeting ads aren’t about chasing customers – they’re about reminding people who already liked your products to come back. In Pune’s competitive e-commerce space, this is one of the most effective ways to get repeat orders without spending huge amounts on new customer acquisition.

If you haven’t tried retargeting yet, start small – target your last 180 days of website visitors and social media engagers. You might be surprised how quickly you see results.

If you want professional marketing experts, call our agency and get a free quotation.